In fact, the Internet medical industry entered a bottleneck period in previous years. Policy restrictions are on the one hand, and the industry itself has many problems to be straightened out. For example, Internet medical care has at least two problems that cannot be ignored, namely, the quality and safety of medical care. Considering the particularity of medical behavior, for example, western medicine needs to see, touch and listen, Chinese medicine needs to look, hear and ask questions, and the diagnosis and treatment mode of face-to-face communication is ruled out. What is the accuracy of Internet medical diagnosis results? Accuracy-based medical safety geometry? In other words, does Internet medical care have the possibility of first consultation?

In this regard, Zhu Hengpeng, director of the Public Policy Research Center of China Academy of Social Sciences, said after the State Council issued the Opinions on Promoting the Development of "Internet+Medical Health" that this restriction was to ensure the quality and safety of medical services, which reflected the highly cautious attitude of the Health and Health Commission. However, he also pointed out that it is not that the first Internet consultation must surpass the first offline consultation in terms of safety and service quality, and it should be allowed by the policy. Instead, it should be judged whether the first Internet consultation is not inferior to the first offline consultation under the conditions of comprehensively weighing the four factors of improving the accessibility of medical services, reducing costs, improving efficiency and ensuring quality. In addition, in addition to quality and safety issues, Internet medical care still needs to be improved.

First, the relevant laws and regulations are not perfect and lack effective supervision.Internet medical treatment is still a new industry. At present, some laws and regulations are not perfect, which makes the Internet medical treatment industry lack comprehensive and effective supervision and restriction. For example, information security issues such as privacy leakage that may exist in the use of consulting services, telemedicine and mobile medical equipment need to establish a set of privacy protection laws and regulations that are suitable for the national conditions.

Second, some medical institutions hold a wait-and-see attitude towards "Internet+medical care".The main purpose of "Internet+medical care" operation is to solve the contradiction between the imbalance of medical services and the growing demand for health services by the masses. However, the current medical institutions, especially public medical institutions, are unable to let go of medical talents, and the conservative wait-and-see between departments has restricted the development of "Internet+medical care" to some extent.

Third, doctors’ "pain points in practice" need to be concerned.At present, most online doctors are still organizations with the status of compilation, and online "sharing" may mean offline "loss". There is still a long way to go to realize the combination of online and offline doctors, and to ensure that patients can easily obtain electronic prescriptions while online diagnosis and treatment, so as to complete the purchase of drugs.

Although there are still many places that need to be improved and perfected, Internet medical care still has great development potential in the long run. If Internet medical care does not stop at a short-lived prosperity during the epidemic, it must try its best to overcome various obstacles that affect long-term development. Its core lies in the efforts to promote the multi-party linkage development environment of medical institutions, doctors, Internet companies, etc., to form a complete and standardized closed-loop medical service and realize real "digital health".

In the future, Internet medical care should strive to grasp the demands of all parties and take demand as the source of development.There are still many pain points in China’s traditional medical service system, such as difficult and expensive medical treatment, and the demands of all participants for Internet medical care are obvious. In this context, Internet medical enterprises need to think from the perspective of users’ needs, and seek application models and business models centered on users’ needs in the fields of medical services, public health, medical security and drug management.

The smart medical service model of "big data+artificial intelligence" will play an important role in promoting the development of Internet medical care. Intelligent medical products integrate disease monitoring, health management and decision-making, which can realize the interaction between patients and medical personnel, medical institutions and medical equipment, and gradually achieve informationization. I believe that in the near future, Internet medical care will be integrated with more high technologies such as artificial intelligence and sensing technology, so that medical services will become truly intelligent.

　　BEIJING, March 6 (Zhongxin Finance Xie Yiguan Shao Wanyun) How do you view the economic growth target of around 5%? What is the price and employment situation this year? How to play the pulling role of "Troika"? How to ensure food security and energy security?

　　On the 6th, the State Council Office held a series of press conferences on the theme of "Opening by Authoritative Departments". Zhao Chenxin, Li Chunlin and Yang Yinkai, deputy directors of the National Development and Reform Commission, attended and responded to many hot issues.

　　Talk about GDP

　　— — The expected target of about 5% is in line with the trend of economic operation.

　　The government work report puts forward the main expected targets for this year’s development, in which the GDP will increase by about 5%.

　　In Zhao Chenxin’s view, the expected target of about 5% conforms to the trend of economic operation and the law of economic development, and is also conducive to guiding all parties to pay more attention to improving the quality and efficiency of economic development, accelerating the construction of a new development pattern and promoting high-quality development.

　　"We have made statistics and analysis. Among the 31 provinces, autonomous regions and municipalities, 27 provinces have higher expected targets than the whole country, among which 23 provinces have 5.5% or above. The development confidence and pragmatic measures taken by various localities have created conditions and laid the foundation for the realization of national goals." Zhao Chenxi said.

　　Talk about prices

　　— — Have confidence and ability to achieve the expected goal of CPI this year.

　　According to the government work report, the main expected target of CPI for the whole year is an increase of about 3%.

　　"This year, due to geopolitical conflicts, imported inflation risks and other multiple factors, domestic price operation still faces some uncertain and unstable factors." Li Chunlin said, but we must see that China’s grain has been abundant for 19 years, and it has remained above 1.3 trillion Jin of grain for many years. The bumper harvest of grain is the biggest "ballast stone" for us to ensure stable prices.

　　"At the same time, the pig production capacity is reasonable and abundant, the commodity supply is sufficient, the energy security is strong, and the system of ensuring supply and stabilizing prices is further improved. It can be said that the foundation for maintaining the stable operation of prices is very solid, and we have the confidence and ability to achieve the expected goal of CPI this year. " Li Chunlin said.

　　Video: National Development and Reform Commission: Have confidence and ability to achieve the expected target of CPI this year. Source: China News Network.

　　Talk about consumption

　　— — It is predicted that consumption will become the main driving force of economic growth this year.

　　Final consumption is the lasting driving force of economic growth. At the national level, it has been repeatedly emphasized that restoring and expanding consumption should be given higher priority.

　　Li Chunlin pointed out that from the consumption figures during the Spring Festival, China’s consumption has accelerated since the beginning of the year. At present, some uncertain factors restricting the release of consumption are gradually being eliminated. With the rapid release of consumption potential, the growth rate of major indicators in the consumption field is expected to gradually pick up in the first half of the year. Looking forward to the whole year, consumption can become the main driving force of economic growth and better play a fundamental role in economic growth. This is a prediction of the consumption situation this year.

　　"In the new year, there are many policy tools in our policy toolbox to deal with the unfavorable factors that restrict consumption. We have the confidence and ability to ensure the implementation of measures to promote consumption this year, and make consumption make greater contributions in the annual growth rate of about 5% of GDP. " Li Chunlin said.

　　Talk about investment

　　— — Further strengthen the key role of investment in optimizing the supply structure

　　In terms of investment, Yang Yinkai said that this year, we will continue to do a good job in expanding effective investment, solidly promote the construction of major projects, effectively promote the investment of the whole society through government investment and policy incentives, focus on consolidating the good momentum of steady growth of infrastructure investment and manufacturing investment, and further enhance the key role of investment in optimizing the supply structure.

　　According to Yang Yinkai, focus on the following four aspects: First, focus on short-board areas and weak links, and accelerate the construction of key areas; Second, give full play to the role of various investment policies and promote the construction of major projects as a whole; Third, strengthen the project reserve and continuously improve the quality of preliminary work of investment projects; The fourth is to further stimulate the vitality of private investment and continuously optimize the investment environment.

　　Talking about foreign investment

　　— — We will encourage foreign investment to deepen the China market with a more open and inclusive attitude.

　　"China’s new characteristics of increasing the total amount of foreign investment and optimizing its structure fully demonstrate the global investors’ investment in China’s development ‘ Confidence vote ’ 。” Yang Yinkai said that in attracting foreign investment this year, we will steadily expand the institutional opening of rules, regulations, management and standards, and strive to create a market-oriented, rule-of-law and international first-class business environment to provide support for global investors to invest in China. In the key work, including the orderly promotion of telecommunications, Internet, education, culture, medical care and other fields.

　　Yang Yinkai also stressed that China has always been an "activist" in opening to the outside world at a high level, and we will encourage foreign investment to deepen the China market with a more open and inclusive attitude.

　　Talk about employment

　　— — The employment situation will stabilize and improve.

　　Employment is the biggest and most basic livelihood. Li Chunlin said that from this year’s situation, the external environment has become more complicated and severe. The number of domestic college graduates and urban employment demand have reached new highs, and employment expansion and quality improvement still face some pressures and challenges. However, we must also see that with the steady growth, stable employment and stable prices, the business entities such as enterprises will resume development, which will lead to the expansion of employment demand and the increase of jobs, and the employment situation will be stable and good.

　　"Last year, we set a new employment target of 11 million people, and actually completed 12.06 million people, 1 million more than the planned target. The target set this year is about 12 million people, 1 million more than last year’s target, which fully reflects our confidence and determination to stabilize employment. "

　　Talking about food security

　　— — The string of ensuring national food security cannot be relaxed for a moment.

　　In recent years, the international grain market fluctuates greatly, and food security has become a common concern.

　　Zhao Chenxin said that on the whole, China’s grain supply and price stability foundation is solid, grain production has been bumper year after year, market regulation has been continuously improved, the circulation system is safe and reliable, the inventory is at a high level, and the ability to cope with major natural disasters and public emergencies has been continuously improved. The overall food security situation is good, and the food supply can meet the daily consumption of the people and the development needs of related industries.

　　However, Zhao Chenxin also pointed out that China has a population of more than 1.4 billion. Solving the problem of eating well has always been the top priority in governing the country, and the string of ensuring national food security cannot be relaxed for a moment. On the one hand, do a good job in grain production. On the other hand, fully guarantee market supply.

　　Talking about energy security

　　— — Comprehensive policy to ensure safe and stable supply of energy

　　Energy security is an important part of national security, and it is a typical "big country". "Overall, China’s energy security is guaranteed." Li Chunlin said that in 2023, the international energy supply and demand situation is still complicated and there are many uncertain factors; The recovery and development of domestic economy has driven the steady growth of energy demand, and the contradiction between regional and periodic energy supply and demand still exists.

　　Li Chunlin said that in order to ensure stable energy supply and price, we will continue to strengthen the construction of energy production, supply, storage and sales system on the basis of preliminary work, and comprehensively implement policies to ensure safe and stable energy supply. First, increase energy production and supply; Second, continue to consolidate energy reserves; The third is to keep energy prices stable; The fourth is to resolutely keep the bottom line of people’s livelihood.

[car home Qingdao Preferential Promotion Channel] Recently, we learned from Mercedes-Benz dealers that a large-scale preferential promotion activity is being carried out in Qingdao. The highest discount has reached an astonishing 130,000 yuan, and the lowest starting price has dropped to 348,000 yuan. If you have a car purchase plan, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The front face design of Mercedes-Benz EQE adopts a unique starlight grille, and the brand’s iconic starlight pattern is embedded inside, which is not only beautiful but also full of scientific sense. The air intake grille adopts a closed design, which shows its pure electric identity. At the same time, it is matched with LED headlights and daytime running lights on both sides, making the whole front look sharper and more dynamic. Overall style, EQE follows the design language of Mercedes-Benz family, with smooth lines and coordinated body proportions, showing a unique charm of combining modernity and classics.

Mercedes-Benz EQE has a length, width and height of 4,969 * 1,906 * 1,514 mm, a wheelbase of 3120mm, and a front track of 1634mm and a rear track of 1,645 mm. The body lines are smooth and elegant. Both the front and rear tires adopt the specifications of 255/45 R19, and the fashionable and dynamic rim design further improves the visual effect and driving stability of the whole vehicle.

Mercedes-Benz EQE interior adopts luxurious and modern design style, and the center console is equipped with a 12.8-inch touch screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and sunroof. The steering wheel is made of high-quality leather, with electric up-and-down and forward-and-backward adjustment functions, providing excellent grip and comfort. The car is also equipped with three front-row Type-C interfaces and two rear-row USB/Type-C interfaces, as well as the wireless charging function of the front-row mobile phone, which is convenient for passengers to use mobile devices. In terms of seats, the main and co-pilot seats are made of imitation leather, which provides multi-directional adjustment functions such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). In addition, the front seats also have heating and ventilation functions, further improving the ride comfort. The rear seats support proportional reclining, and the space can be flexibly adjusted as needed. In addition, the driver’s seat and the co-pilot seat are also equipped with electric seat memory function, which is convenient for drivers and passengers to quickly adjust to the most comfortable position.

Mercedes-Benz EQE is equipped with an efficient motor with a maximum power of 300kW and a maximum torque of 858N·m, which provides a strong power output and a smooth driving experience for the vehicle.

Car home car owners’ evaluation of Mercedes-Benz EQE is: "I think it’s good. It may be ordinary at first sight, but the real car is still pretty good. It is that the taillights are a bit like BYD. " This evaluation not only affirmed the aesthetic feeling of EQE design, but also pointed out the uniqueness of its taillight design.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

[Talking about the marketing tone]

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

[Talking about film arrangement]

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

Zi Shijun: Does this film have the action of "online distribution"?

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

[Talking about materials]

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

[Talking about cross-border]

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

[Talking about roadshows]

Zi Shijun: This roadshow is going well. How did you choose the route?

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

[Talking about derivatives]

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:

Yue Cai Yu [2021] No.165

Municipal budget units:

2022 is the year to promote the implementation of the "Measures for the Implementation of Yueyang Budget Performance Management". In accordance with the requirements of the Measures for the Administration of Budget Performance Targets in Hunan Province and the Notice of Hunan Provincial Department of Finance on Forwarding the Guidelines for Setting and Selecting Core Performance Targets and Indicators of Central Departments (Trial), in order to comprehensively promote the "six synchronizations" of budget performance targets and budgeting in our city, the same declaration, the same approval, the same publicity and the same operation, and the integrated mechanism of budget management and performance management, the budget performance of municipal fiscal expenditure in 2022 will be continuously improved. The relevant matters concerning the compilation of the 2022 annual budget performance target are hereby notified as follows:

First, the scope of performance objectives

All the policies, project expenditures and overall departmental expenditures of municipal budget units guaranteed by financial funds are fully covered and included in the management scope of editing and reviewing the budget performance targets in 2022. Among them, the project expenditure covers the declaration of medium-and long-term performance targets and annual performance targets, including departmental budget projects, municipal special projects and special transfer payment projects, except the following "three types of special projects": ① all kinds of personnel welfare benefits and subsidies, medical treatment special projects; (2) involving confidential projects (with confidentiality instructions); (3) special debt service, etc.

Second, the principle of performance objectives

In 2022, the application and review of the budget performance target should be based on zero, follow the idea of "funds follow the project", pay attention to the cost-effectiveness of project expenditure, and fill in the report in strict accordance with the instructions for reporting the budget performance target management report (Annex 1), and conform to the following principles: First, it is highly correlated. The performance target should be based on the financial affordability of the benchmark, and its performance indicators should be clear, related to the direction of expenditure and policy basis, related to the responsibilities of the department and its career development plan, and directly related to the content of the overall performance target. The second is to highlight the key points. Performance indicators should cover the main contents of policy objectives and expenditure direction, and indicators that can reflect the main output and core effect of the project should be selected, optimized and feasible, and focused. The third is quantitative and easy to evaluate. Performance indicators should be detailed and quantified, with clear evaluation criteria. Under the premise of controllable cost, performance indicators can be easily obtained through statistics, investigation and evaluation. Non-quantitative indicators should be expressed qualitatively with measurability, and can be judged by the evaluation method of analysis and rating.

Third, the performance target declaration and approval process

Following the principle of "department-finance-department" and "performance-budget-performance", the compilation of performance targets of the municipal budget in 2022 will be started simultaneously with the integrated reporting system of departmental budget management. By October, 2021, each budget unit has basically compiled the performance target of project expenditure according to the "One Up" procedure of departmental budget in 2022. In the next stage, it will focus on the reporting of performance target from "One Down" to "Two Up", as well as online and offline auditing. For the editing process, please refer to the "Flowchart of Reporting Performance Target of Municipal Departments" (Annex 4).

1. Budget unit preparation. According to the principal responsibility principle of "whoever applies for funds will prepare the objectives", the performance objectives are set by various departments and their subordinate units at different levels. The main reporting unit shall declare the performance target against the benchmark according to the budget preparation in 2022, and define the person responsible for the project performance. The project performance target declaration form prepared by the project unit shall be submitted to the budget department together with the project materials. The special funds and the department’s overall expenditure performance target declaration form (Annexes 2 and 3) compiled by the budget department shall be entered into the integrated budget management system synchronously with the department’s budget. Government procurement of more than 1 million yuan of service and engineering projects, the other needs to be submitted in the government procurement system.

2. Audit by the financial department. The compilation and review of the 2022 annual budget performance target shall be managed and reviewed by the financial department. That is, the preliminary examination of business departments and the review of budget and performance management departments. The municipal finance department has divided the budget unit corresponding to the centralized budget management department into two blocks (Annex 5), entrusted two third parties to implement performance target tracking and evaluation services, and organized the evaluation and evaluation of the reporting quality of budget performance targets of budget units and the service quality of third parties (Annex 6).

3. Third-party follow-up audit. In the audit stage of the financial department, the third party is entrusted to follow up and audit the performance target declaration of each budget unit in the whole process. From the aspects of project fund application, general situation of the project, performance objectives and performance indicators, etc., it shall be audited item by item according to the contents of the declaration form. First, whether the performance targets reported by the audit unit meet the scope of reporting, and whether there are targets that should be reported but not reported; Second, whether the contents of the audit objectives are complete and comprehensive, and whether the performance indicators are set scientifically, reasonably and clearly; The third is to review whether the project performance objectives are revised and improved according to the feedback. Fourth, focus on the new performance targets of budget units, as well as the capital projects with large deviation from the performance targets of last year, conduct key substantive audits, and evaluate the quality of declarations. Among them: if the audit result is "excellent", it will be passed directly; If the audit result is "general", feedback the relevant departments or units to modify and improve their performance objectives; If the audit result is "poor", feedback the relevant departments or units to re-submit according to the procedures.

4. Budget unit modification. Each budget unit shall refer to the audit opinions of the Municipal Finance Bureau and the third party feedback, and organize the departments and units to revise and improve the benchmark in time. For the compilation of performance targets of classified departments or classified projects, in accordance with this notice and other relevant provisions, the competent department shall organize its own audit and management, which may not be included in the scope of third-party services, but it is necessary to report the project expenditure list to the performance management department and counterpart business department of the Municipal Finance Bureau for the record.

5. Approval of performance targets. The municipal finance department shall, according to the budget items reported by the budget unit "integrated budget management system", audit and record the paper performance targets confirmed by the third party. When approving the budget, the budget performance targets corresponding to budget preparation will be approved simultaneously. The approved performance targets shall not be modified arbitrarily. If it is really necessary to adjust or modify the performance target due to special reasons during the implementation, the modification can be reported according to the procedure before the project implementation or before the progress is 50%. The application procedures for performance targets of new projects shall be implemented in accordance with relevant documents.

Fourth, the performance target editing work requirements

1. Raise awareness and strengthen cooperation. Each budget department (unit) is the responsible subject of performance target management. It is necessary to improve the political position, fully understand the importance and necessity of performance target management, effectively strengthen organizational leadership, and implement the responsibility of special personnel. It is necessary to pay attention to coordination and cooperation, form a joint effort of editing and reviewing performance targets, communicate and solve problems encountered in the process of compiling and reporting in time, ensure that performance targets and performance indicators are set scientifically and reasonably, and reflect the expected performance level of project funds realistically.

2. Linkage joint review and enhanced application. Earnestly regard the budget performance target as a prerequisite for budget application, budget arrangement and budget adjustment, and promote the two to establish a dynamic adjustment mechanism in which projects can enter and exit, budgets are maintained and pressured, and funds are increased and decreased. At the same time, we will gradually improve the mechanism of self-examination, third-party tracking and evaluation, and coordinated joint examination of financial and auditing departments, make full use of the performance evaluation results of all links, and resolutely cancel or adjust and optimize the projects that have not compiled performance goals or have unreasonable performance goals and poor performance goals.

3. Timely submission and strict assessment. Time is tight and tasks are heavy when reporting budget performance targets. All budget units should strictly follow the progress and quality requirements of the target declaration, actively take measures, make overall arrangements, pay close attention to the implementation of the performance target declaration of their own departments and subordinate units, and submit (offline) paper documents and (online) system electronic documents in time to ensure that the performance target data and performance indicators after the "second entry" are consistent with the integrated budget management system, electronic documents and reviewed paper documents. According to the quality of performance target submission, the municipal finance department will conduct performance tracking assessment on budget units in strict accordance with the relevant provisions in the assessment methods for budget performance management in Yueyang City.

The budget units directly under the municipal government need to be connected and consulted in the process of organizing the implementation of the budget performance target declaration and editing. Please contact the Performance Management Section of the Municipal Finance Bureau and the third party in time according to your actual situation.

The attachments involved in this paper are: the filling instructions of the budget performance target management declaration form (Annex 1), the department’s overall expenditure budget performance target declaration form (Annex 2), the project expenditure budget performance target declaration form (Annex 3), the flow chart of the municipal department’s budget performance target declaration form (Annex 4), the third-party benchmarking service form for budget performance target editing (Annex 5), and the third-party service quality assessment score form for budget performance target editing (Annex 6). Eight attachment materials, such as the quality assessment and scoring rules for budget performance target declaration (Annex 7) and the reference module for financial expenditure performance target indicator reporting (Annex 8), are requested to be downloaded by all units to Yueyang Municipal Performance Work QQ Group (Group No.305341818).

Contact: Zhong Ju, Li Weidong.

Telephone: 0730-8859935

Box: 2739459@qq.com

Attachment: 1. Instructions for filling in the budget performance target management declaration form

2. Department overall expenditure budget performance target declaration form

3. Project expenditure budget performance target declaration form

4. The municipal departments budget performance target declaration flow chart

5. Compile and review the third-party benchmarking service table for the budget performance target

6. Assess the budget performance targets and edit the third-party scoring table

7. Budget performance target declaration quality assessment scoring rules

8. Reference module for reporting financial expenditure performance target indicators

Yueyang bureau of finance

October 21, 2021

Annex 1

Instructions for filling in the budget performance target management declaration form

I. Form composition

The declaration form of expenditure budget performance target of fiscal expenditure items and the declaration form of overall expenditure budget performance target of departments set in this annex are applicable to the reporting by budget departments (units) when preparing departmental budgets, and serve as the main basis for budget performance target audit, budget fund arrangement and budget performance evaluation.

Second, matters needing attention

(a) all the municipal budget units that use financial funds to ensure the preparation of the departmental budget in 2022 should, according to the departmental functions and responsibilities and the annual work plan, predict the overall output and effect of the overall expenditure of the department in this year, and prepare the "Declaration Form for the Performance Target of the Overall Expenditure Budget of the Department (Unit)".

(2) Project expenditure refers to the annual project expenditure plan that the budget department brings into the scope of departmental budget preparation in order to complete its specific administrative tasks or career development goals. In 2022, all project expenditures applying for financial appropriation shall be filled in the Declaration Form for Budget Performance Target of Financial Expenditure Projects.

(3) After the above forms are entered in the departmental budget software, the printed paper version shall be stamped with the official seal, and together with the relevant documents, they shall be submitted in duplicate to the Performance Management Department of the Municipal Finance Bureau (the third party shall be entrusted to collect and track the audit).

(4) Download address of the application form: Yueyang Municipal Performance Work QQ Group: 305341818.

Third, the instructions for filling in the report

(a) the department’s overall expenditure budget performance target return

1. Year: fill in the year in which the department budget is prepared. For example, prepare the departmental budget for 2022 in 2021 and fill in "2022".

2. Reporting unit (seal): Before the performance target application form is submitted to the Municipal Finance Bureau, affix the official seal of the budget unit here.

3. Person in charge of the unit: signed by the principal person in charge of the unit.

4. Budget unit: fill in the full name of the budget department according to the specifications.

5. Performance management liaison: the name and contact information of the person responsible for reporting performance objectives.

6. Headcount: the number of people to be staffed according to the "three-fixed" scheme, and the actual number of people is the actual number of people in the budget unit.

7. Overview of departmental functions and responsibilities: briefly describe the main functions and responsibilities of this department.

8. Annual revenue budget: fill in the total revenue funds of the annual budget of the department.

9. Annual expenditure budget: fill in the total amount of expenditure funds in the annual budget of the department and divide it into basic expenditure and project expenditure.

10. Annual performance target of the overall expenditure of the department: The budget department describes the output and effect achieved by the department using the budget funds in the year according to the tasks assigned by the party committees and governments at all levels and the development plan of the department.

11. Annual performance index of overall expenditure of the department: it is the refinement and quantification of the overall expenditure performance target of the budget department.

(1) Output indicators: reflect the products and services completed by the department according to the established objectives. It can be further subdivided into: quantitative indicators, reflecting the number of products or services planned by the department; Quality indicators, reflecting the standards, levels and effects of products or services provided by the department; Timeliness index, reflecting the timeliness and efficiency of the products or services planned by the department; Cost index, reflecting the cost of products or services that the department plans to provide.

(2) Benefit indicators: reflect the realization degree and influence of the expected results of the overall expenditure of the department related to the established performance objectives, including economic benefit indicators, social benefit indicators, ecological benefit indicators, sustainable impact indicators, social public or service object satisfaction indicators, etc.

Three-level indicators: according to the actual work needs, the subdivided performance indicators are determined as specific contents.

Indicator value: determine the specific value of the indicator content, in which the quantifiable value is described by numerical value and the non-quantifiable value is described by qualitative description.

The specific contents of the "output index" and "benefit index" of the department’s overall expenditure determined in actual operation, each budget unit may select or supplement the above indicators according to actual needs.

12. Other issues that need to be explained: other contents that need to be supplemented in the application that reflect the overall performance target of the department.

13. Audit opinions of the financial department: The opinions and suggestions made by the financial department when auditing the performance targets declared by the budget units shall be filled in by the financial department.

(two) the financial expenditure project budget performance target declaration form

1. Year: fill in the year in which the departmental budget is prepared or the year in which the project funds are applied for. For example, prepare the departmental budget for 2022 in 2021 and fill in "2022"; To apply for the use of project funds in 2021 during the implementation of 2022, fill in "2021".

2. Reporting unit (seal): Before the performance target application form is submitted to the Municipal Finance Bureau, affix the official seal of the budget unit here.

3. Person in charge of the unit: signed by the principal person in charge of the competent department.

4. Project name: fill in the form according to the standardized project name, which is consistent with the project name of the department budget.

5. Project attributes: It can be divided into new projects and continuation projects, and the selected project is marked with √ in front of □. New projects refer to projects that need to be included in this year’s (budget) arrangement; Continuing projects refer to projects approved in the previous year (budget) and arranged in this year (budget).

6. Competent department: fill in the full name of the competent department of the project.

7. Start and end time of the project: fill in the start time and planned completion time of the overall implementation plan of the project.

8. Person in charge of the project: the name and contact information of the main responsible person responsible for the implementation of the project (lifelong responsibility system for project performance).

9. Performance management liaison: the name and contact information of the person responsible for reporting performance objectives.

10. Project type: It is divided into capital construction category (including three categories), administrative category (including three categories) and other special categories. Please tick "√" before "□" in the selected project.

11. General situation of the project: briefly describe the content, purpose, scope and duration of the project.

12. Basis of project establishment: describe the basis of project establishment, feasibility of project declaration, necessity of project declaration, etc. respectively, which should be consistent with the application materials of project establishment. If there are relevant documents, policies and leadership instructions, the file name and document number shall be indicated, and the main contents of the project establishment in the document shall be briefly explained, and the corresponding paper materials shall be provided as attachments.

13. Project funds: Fill in the total amount of project funds, and fill in them separately according to the source of funds. The amount and nature of declared funds in 2022 should be consistent with those in the departmental budgeting software.

14. Safeguard measures of the unit: the systems and measures for the implementation of existing or proposed safeguard projects of the unit.

15. Annual implementation schedule of the project: set the specific implementation contents of the project in stages according to the characteristics of the project, clearly and clearly fill in the implementation contents of each stage, and divide the planned start time and planned completion time.

16. Long-term performance goal of the project: describe the overall output and effect of the project during the whole planning period, mainly using qualitative description, but indispensable quantitative description. For example, in the first year of long-term project implementation, the medium-and long-term output indicators and benefit indicators of this project should be formulated with reference to this table.

17. Annual performance target of the project: according to the characteristics and specific implementation contents of the project, the quantity, quality, cost and timeliness of the project’s output this year and the planned social, economic and environmental benefits are further refined to form specific measurable objectives and tasks.

18. Annual performance index of the project: it is the refinement and quantification of the annual performance target of the project. According to the actual situation of the project, the unit sets performance indicators from the reference aspects or other aspects given in the table, and it should be quantified as much as possible. Among them, the output indicator is required; Benefit indicators can be selected and filled according to the characteristics of project funds; Units can design their own performance indicators according to the characteristics of project funds.

Output indicator: reflects the products and services that the budget department plans to complete according to the established objectives. It can be further subdivided into: quantitative indicators, reflecting the number of products or services planned by the budget department; Quality indicators, reflecting the standards, levels and effects of products or services that the budget department plans to provide; Timeliness index, reflecting the timeliness and efficiency of the products or services that the budget department plans to provide; Cost indicators reflect the cost, unit cost and total cost of the products or services that the budget department plans to provide.

Benefit indicators: reflect the degree of realization of the expected results of fiscal expenditure related to the established performance objectives, including economic benefit indicators, social benefit indicators, environmental benefit indicators, sustainable impact indicators, etc.

(1) Level 3: The subdivided performance indicators are determined as specific contents according to the actual work needs.

(2) Indicator value: Determine the specific value of the indicator content, in which the quantifiable value is described by numerical value and the non-quantifiable value is described qualitatively.

The specific contents of the "output index" and "benefit index" of the department’s overall expenditure determined in actual operation, each budget unit may select or supplement the above indicators according to actual needs.

19. Other issues that need to be explained: reflect other contents that need to be supplemented in the application for project performance objectives.

20. Audit opinions of the financial department: The opinions and suggestions made by the financial department when auditing the performance targets declared by the budget units shall be filled in by the financial department.

Annex 2

Department (unit) overall expenditure budget performance target declaration form

(2022)

Reporting unit (seal):　　　　　　　　　　　　　　　　　　　　　　　　　　　
Person in charge of the unit:

Annex 3

Project expenditure budget performance target declaration form

(2022)

Reporting unit (seal):　　　　　　　　　　　　　　　　　　　　　　　　　　　
Person in charge of the unit:

Annex 4

Annex 5

Compile and review the third-party benchmarking service table for budget performance objectives

Annex 6

Budget Performance Target Third Party Service Quality Scoring Table

Third party organization:

Annex 7

Scoring rules for quality assessment of budget performance target declaration

(For the reference of the third party)

First, the audit work rules

1, follow the principle of fairness, impartiality and objectivity, mainly for each budget unit special funds "performance target declaration form preparation" and "performance target application materials submitted" two work, independent and careful review.

2, according to the scoring rules item by item audit, put forward the individual "review opinions", and fill in the specific opinions (mainly describe the reasons for deduction).

3. The weighted average of the "overall evaluation scores of the preparation of performance targets for special funds" of the budget department is the "comprehensive score of the preparation of performance targets for special funds of the department" of the unit.

4, according to the "comprehensive score of the department’s special fund performance target preparation", the departments are ranked and rated as "excellent (85-100 points) (no more than 30%), average (70-84 points) and poor (less than 70 points)".

Second, the audit content and scoring method

First, the preparation of the performance target declaration form (60 points)

(1) Basic information (10 points)

1, the project overview (2 points). It mainly includes the contents of the project, target positioning and project establishment, the way of fund allocation and use, implementation and management, expected benefits and effects, etc. (for continuous projects, the implementation of previous years should also be explained). Scoring method: check whether the content is complete and the description is accurate, specific, clear and concise, otherwise, deduct points as appropriate.

2. Basis for establishment (2 points). It mainly refers to the medium and long-term plans for economic and social development promulgated and implemented by the state, the decision-making decisions of party committees and governments, and the provisions of policy documents. Scoring method: Check whether the relevant laws, regulations, policies and documents on which the project is based are complete, authoritative and timely (within 5 years after the promulgation of laws, regulations and documents), or deduct points as appropriate.

3, the necessity and feasibility (4 points). Refers to the main starting point and demand analysis of setting up a project, as well as the supporting conditions such as decision-making and management, working organization, project owner, main members and measures to ensure the smooth implementation of the project. Scoring method: Check whether the discussion on the necessity of the project is sufficient, whether the feasible conditions for the smooth implementation of the project are met, and whether the safeguard measures are feasible; otherwise, deduct points as appropriate.

4, the capital budget (2 points). It mainly includes the declaration plan of budget funds and the project funds of the previous year. Scoring method: Check whether the project funds are complete and accurate, and deduct 1.0 points for each wrong or missing number.

(two) performance objectives and performance evaluation indicators (30 points)

1, performance goals (5 points)

(1) Directionality (2 points). Refers to the guiding role of the establishment of performance goals in project implementation. Scoring method: Check whether the performance target is in line with the national economic and social development plan, departmental functions and career development plan, and it is closely related to the corresponding fiscal expenditure scope, direction and effect; otherwise, deduct points as appropriate.

(2) Detailed quantification (3 points). Refers to the degree to which performance objectives are expressed quantitatively by numbers and qualitatively by grading and grading in terms of resources invested, expected products and services, expected effects and benefits, satisfaction, etc. Scoring method: 0.5-1.0 points/item will be deducted if the overall goal or phased goal is not filled in; Quantitative description is not in place, as appropriate, 0.3-0.5 points/item; If the overall goal does not match the phased goal, 0.1-0.3 points will be deducted as appropriate.

2, performance evaluation index (25 points)

(1) Relevance (5 points). Refers to the degree of correspondence and correlation between the established evaluation indicators and performance targets. Scoring method: 0.5 points will be deducted for each evaluation index that is not corresponding to or closely related to the performance target.

(2) Importance (5 points). Refers to whether the evaluation index is representative enough, whether it can highlight the characteristics of the industry and the project and its effects and benefits. Scoring method: If there are any core indicators missing, 1.0 points will be deducted.

(3) Economy (5 points). Refers to whether the evaluation index is economical and practical, and whether the relevant data can be collected, easily obtained and at low cost. Scoring method: If the index is poor in economy, 0.3-0.5 points will be deducted as appropriate.

(4) Comparability (5 points). It means that the same evaluation index can effectively reflect the performance of different regions or different industries, or the history and reality of the index. Scoring method: 0.3 points will be deducted for poor comparability of indicators.

(5) Systematic (5 points): It means that in order to comprehensively reflect and comprehensively consider the overall efficiency, benefit and effect of the use of project funds, the evaluation indicators need to form a complete and mutually supporting system structure, which should generally involve four categories: "input, output benefit and effect, sustainable impact and development, and social evaluation". Economic development projects should generally include four categories of indicators; Social undertakings and other projects should generally include three categories of indicators except "continuous influence and development". Scoring method: If the evaluation indicators are missing in types, 1 point will be deducted for each category; If the subordinate indicators of the four categories of indicators are incomplete, 0.5 points will be deducted for each one less.

(three) the standard value of performance evaluation indicators (10 points)

1, formulate the basis (4 points). Refers to the formulation of standard values, which should be obtained by objective analysis and mathematical statistics with reference to standards such as planning, industry, history and experience. Scoring method: focus on checking whether each standard value has sufficient reference basis and scientific statistical analysis methods (described in the compilation instructions), if not, deduct 0.3 points/piece; For the special projects with funds arranged for the second year or more, if the "standard value of the previous year" is not filled in the table, 0.2 points will be deducted.

2, scientific rationality (3 points). Refers to the standard value should be objective, scientific and reasonable, which can reflect the normal level of the industry and the objective law of development. Scoring method: focus on whether the standard value is too low or too conservative. If it is too low, deduct 0.3-0.5 points/piece as appropriate.

3. Achievability (3 points). Refers to whether the established standard value can be completed or reached. Scoring method: focus on whether the standard value is too high and difficult to achieve. If it is too high, deduct 0.3-0.5 points/piece as appropriate.

(four) project fund management (10 points)

1, the target is expected to achieve progress (3 points). Mid-and long-term projects should formulate annual performance goals and expected progress; The annual project shall formulate quarterly performance objectives and expected progress; The project should be detailed to the specific implementation content (referring to the specific breakdown at the next level of the project rather than the implementation steps of the project), and the implementation progress should be formulated respectively according to the relevant detailed content. Scoring method project is not refined to the specific implementation content of 1.0 points; If the implementation progress is not made for the relevant refinement content, 0.2 points will be deducted for each progress node that is wrongly filled or omitted.

2, the project funds use plan (3 points). Mid-and long-term projects should make annual progress plans for the use of funds: annual projects should make quarterly progress plans for the use of funds; The project should be detailed to the specific implementation content, and the fund use plan should be formulated respectively according to the relevant detailed content. Scoring method: 1.0 points will be deducted if the project is not refined to the specific implementation content; If the fund use plan is not made separately for the relevant detailed contents, 0.2 points will be deducted for each node fund that is wrongly filled or omitted.

3, the previous annual project performance evaluation and rectification (4 points). Scoring method: "Project performance evaluation in previous years", focusing on whether the content is complete and accurate, and deducting 0.2 sub-item if it is wrongly filled or omitted; "Implementation of rectification", check whether the contents are detailed and whether they are supported by sufficient data and materials, or deduct 0.5-2.0 points as appropriate (Note: if the performance evaluation work was not carried out in the previous year, this score will be equally divided into the other two contents).

Second, the performance target application materials submitted (40 points)

(a) timeliness of reporting (10 points)

A complete set of performance target application materials should be submitted before the specified deadline (the time point corresponding to the "two ups and two downs" of budget preparation) (including the day). Scoring method: If the content submitted before the specified date is incomplete, it will be regarded as late submission, and 1.0 point/day will be deducted.

(two) the integrity of the report (10 points).

The application materials for performance targets should include: ① performance target application form (including compilation instructions); ② Feasibility report and relevant materials; ③ Electronic documents. Scoring method: In case of omission, 2.0 points will be deducted for each major item and 1.0 points will be deducted for each minor item.

(three) the quality of the report (20 points)

1, the performance target declaration form (10 points)

(1) the integrity of the cover content (3 points). The format of the cover content should be consistent with the format of the attached sample table required by the document, and the content should be filled in completely and accurately, and stamped with the official seal of the unit. Scoring method: 1.0 points will be deducted if the format of cover content is inconsistent with the distributed sample table; 0.2 points/item will be deducted for missing or wrong filling; 1.0 points will be deducted for those without official seal.

(2) bound into a book (3 points). Scoring method: 0.2 points will be deducted if the book is not bound.

(3) whether the form style is standardized and complete (4 points). The content format of the performance target declaration form shall be consistent with the attached sample form, and shall not be omitted. If the scoring method table fails to report, 1 point/sheet will be deducted; If the content format is inconsistent with the distributed sample table, 0.2 points/item will be deducted.

2, the feasibility report (10 points)

(1) the integrity of the content (5 points). The content includes four major items: the preparation of performance objectives and the development of self-evaluation; Expert evaluation opinions (overall evaluation opinions, evaluation opinions and scores of each project); Target adjustment (adjustment of performance targets, evaluation indicators and standard values according to expert review opinions should be explained item by item, and reasons should be explained if expert opinions are not adopted); Problems and improvement measures in the compilation and review of performance objectives. If there is any omission in the content of scoring method, 0.5 point/item will be deducted.

(2) Writing quality (5 points). The feasibility report should be clear and complete in structure, focused in content, scientific and accurate in data, concise and efficient in words, and consistent with the budget performance target declaration form. Scoring method: score according to the writing quality; In case of missing items, 1.0 points will be deducted for each missing item, and 0.5 points will be deducted for each missing item.

Annex 8

Reference module for reporting financial expenditure performance target indicators

In the process of compiling performance targets, performance indicators are mainly set according to policies, the use of project funds and project management, and are generally designed by the top level at or above the provincial level. The monitoring system for the performance target operation of poverty alleviation fund projects in Hunan Province in 2021 has 32 performance index modules (download address is the same as Annex 1) which can be downloaded for reference, including 3 first-level indicators (output indicators, benefit indicators and satisfaction indicators) and 9 second-level indicators (quantity indicators, quality indicators, aging indicators, cost indicators, economic indicators, social indicators, ecological indicators, sustainable impact indicators and satisfaction indicators of clients).

In view of the fact that there is no specific project performance indicator module above, please refer to Item 32 "Other" project module setting, or refer to the similar performance indicator module in "Full Implementation of Budget Performance Management Operation and Pragmatism" published by China Financial and Economic Publishing House, and fill in the report with reference to the relevant parameters of project fund use and project implementation management. The book "Full Implementation of Budget Performance Management and Practical Operation" has a wide coverage and strong practical operation. In the appendix part of the book, the performance index modules of department overall expenditure and project expenditure are compiled by industry, field, level and department for reference.

　　Recently, the 2020 CCTV Education Festival was held in Beijing. With the theme of high-quality development in the new era of "Cloud Ecology and Talking about the Future", the forum focused on the education industry, commended advanced models, discussed new changes in education development, and took a new direction in education development. Wang Lihong, Chairman and CEO of Ruisi Education, shared the development strategies of educational institutions under the influence of the epidemic.

　　2020 is a crucial year for China’s economic development. However, the sudden arrival of the epidemic has made all walks of life face new challenges while meeting opportunities. As the cornerstone of national rejuvenation and social progress, education shoulders the important task of transporting outstanding talents for the country. Facing the new situation and new requirements, the pattern of education industry is changing rapidly, and a new ecology needs to be formed urgently.

　　At the beginning of the year, affected by the epidemic, offline educational institutions closed down one after another. In the case that the road ahead is unknown, it is a problem for all offline organizations to save money and wait for the situation to ease, or to plunge into the torrent of digital transformation without hesitation. A large number of small educational institutions have collapsed in hesitation, and educational institutions that have entered the new digital battle are also facing severe challenges. The digitalization of the education industry is not just a simple translation of offline content to online. On the online platform lacking real-time supervision and feedback, how to convey the learning content to students with intelligent tools is the key to the success of the digital transformation of educational institutions. Under the new situation that the industry structure is shuffled and the online market is hot, educational institutions must further promote digital transformation and upgrading, develop a series of high-quality online courses, conduct dual-line teaching and training for teachers through online platforms, formulate a guarantee mechanism combining online and offline, serve the whole online teaching process, promote digital upgrading through the whole system, truly realize the smooth operation of online business and provide users with a better teaching experience. Educational institutions should not only take online teaching as a temporary crisis response means, but should integrate digital strategy into the whole development chain, empower education with science and technology, and explore a new direction of industry development.

　　In the field of education, strong credibility means that the brand has been fully and deeply recognized, from students, parents, teachers and employees to industry and society, all aspects are indispensable. Education is a marathon, not faster than anyone, but farther than anyone. Educational institutions should never change the initial intention of education, build a professional and warm team of teachers, constantly promote the improvement of teaching level and service quality, and help the long-term healthy development of the industry.

In the play, with the joint efforts of poverty alleviation cadres and local people, Wanmixi Village finally took off the hat of poverty; Outside the play, Mudixi Village, the prototype of Wanmixi Village, became a tourist punch-in place for the audience, and farmers realized a substantial increase in income and set sail on the road of rural revitalization.

Author: Zheng Changhua

Wanmixi Village is a famous poor mountain village, with less than 6 points of cultivated land per capita, no other resources to use, and traffic difficulties. It has never taken off its "poor hat" for hundreds of years. It was not until the arrival of Pu Quansheng, a young poverty alleviation cadre, that the situation of Wanmixi Village was gradually changed … The story of the drama "There are so many beauties in the Jiangshan" was slowly unfolding, telling the story of the struggle of urban youth represented by Pu Quansheng and Sha Ou in Xiangxi Mountain Village for the great battle of poverty alleviation.

After the drama was broadcast, not only the development fate of Wanmixi Village in the drama touched people’s hearts; The prototype of the village, Mudixi Village in Zhangjiajie, Hunan Province, has also become online celebrity Village, and a series of earth-shaking changes are taking place in this poor and backward mountain village.

At the seminar "There are so many beauties in Jiangshan" held on March 10th, the guests started from the drama series and exchanged views on the practical value of the theme of poverty alleviation.

"From the broadcast point of view, Minning Town and" There are so many beauties in Jiangshan "are like a pair of’ sister flowers’, both of which are key plays of the General Administration and have been recognized by the audience." At the seminar on "There are so many beauties in Jiangshan", Gao Changli, director of the TV drama department of the State Administration of Radio, Film and Television, reviewed the recent main melody TV series and talked about two feelings from "There are so many beauties in Jiangshan":

First, the theme creation needs to take the initiative to issue questions and organize creation."There are so many beauties in the mountains" is the topic actively planned by the relevant leading departments in Hunan Province. The advantage of organizing creation is that it can "push" the creators into life to interview and investigate, and avoid behind closed doors. Minning Town had overturned the original outline of the previous Stone Blossom, and then asked the screenwriter and director to look for inspiration and material in life, and finally achieved good works.

Second, poverty alleviation is an eternal theme, and rural revitalization is a new battlefield.On the centenary of the founding of the Party, China’s overall victory in tackling poverty is a great practice in the history of human poverty reduction and a miracle in history. The story of poverty alleviation should be told for a long time. At the same time, literary and artistic creation should keep pace with the times, and a new journey of rural revitalization has begun. One of the great values of So many beautiful mountains is that it attracts young people to pay attention to rural issues and has a certain appeal to young people to return home, which is also the unique role of literary and artistic works. It is expected that Hunan’s "So" series will continue to exert its strength and let the audience see that "the countryside is so beautiful".

Regional customs add color to rural themes.　

In recent years, China’s rural dramas have reached the peak of creation, and a number of dramas reflecting China’s poverty alleviation have emerged one after another. Judging from the broadcast feedback, the dramas with distinctive regional characteristics performed well: the northwest customs in Minning Town and the Tujia customs in So many beautiful mountains left a deep impression on the audience.

"A prominent feature of" There are so many beauties in Jiangshan "is that it enriches the regional characteristics of rural TV dramas in China." Li Jingsheng, vice president of China Federation of Radio and Television Social Organizations, mentioned that the beauty of "There are so many beautiful rivers and mountains" lies in that it does not follow the conventional road, but injects distinctive regional characteristics into the drama itself through the freshness of content, form and language. "This is a creative attitude that we should cherish."

Sheng Boji, a film and television critic and counselor of Hunan provincial government, said that "There are so many beauties in the mountains" tells the story of Wanmixi Village’s poverty alleviation. The audience can know from the natural environment and human environment that this story must have happened in the southern mountainous area of China, and even know that the story happened in Hunan’s ethnic cottage. "I am familiar with the grass and trees in Xiangxi, focusing on the environmental images and ethnic images of the whole drama, which have truly restored the regional characteristics and are highly in line with local characteristics."

The formation of regional characteristics can not be separated from the repeated polishing of creative links. Zhang Huali, Party Secretary and Chairman of Hunan Radio, Film and Television Group Company (Taiwan), mentioned at the meeting that "There are so many beauties in the mountains" lasted for 11 months from the project establishment to the launch. During this period, the creative team visited many villages in western Hunan for many times and collected rich first-hand creative materials.

"When creating this drama, the leaders of various departments are emphasizing one sentence. The main theme TV series is the TV series first, and the creators should return to the creation of TV series." As a screenwriter of "There are so many beauties in Jiangshan", Wang Chenggang compared this task to "soldiers on the battlefield". He believed that "it is impossible to see poverty alleviation cadres in a comfortable study, let alone smell the mud on them."

The front line of poverty alleviation has become the permanent residence of the creative team. "When you see so many post-80s and post-90s in the front line of poverty alleviation, you will understand who the hero of this story is and what the relationship between the characters is. In the end, the series will focus on’ young people’. With the ideals and responsibilities of young people, poverty alleviation will certainly succeed. " Wang Chenggang said.

Poverty alleviation in and out of the drama

In the play, Pu Quansheng pays attention to "helping the poor first" and "transforming blood transfusion into hematopoiesis" to stimulate the local people’s fighting spirit of "fighting for dignity". He led the villagers to establish sericulture bases and tea cooperatives successively, which solved various problems such as accurate identification of poor households, left-behind children and relocation, helped Wanmixi Village to successfully "take off its hat" and realized the long-cherished wish of several generations of poverty alleviation cadres.

Luo Jin, the actor who plays the role of Pu Quansheng in the play, shared his performance experience. "After being exposed to" There are so many beauties in the country ",I feel that my mission as an actor is even heavier. This drama implants the elements of positive energy into it, which can infect the audience and bring people aftertaste and reflection. "　

In this regard, Wang Shengxiao, a doctoral student at Renmin University of China, was deeply touched as a representative of the audience. In his view, the reason why this drama resonated with young people was because it truly showed how poverty-stricken cadres mingled with grassroots people in the front line, and the idealistic passion in the drama also inspired young people to shine in their struggles.

During the broadcast of TV series, the story of getting rid of poverty in the drama is in full swing, and the action of helping rural revitalization outside the drama is also advancing simultaneously.

"I think a good play depends not only on what happens when it is broadcast, but also on what happens after it is broadcast." Guo Jia, deputy director of the Literature and Art Department of the Propaganda Department of Hunan Provincial Party Committee, said, "After the drama was broadcast, Luo Jin and several leading actors spoke for the strength of our shooting location. Mudixi village was on fire, and farmers increased their income. Even our NPC deputies sang the ending song" Come to see you with happiness "of the drama."　

Although "There are so many beauties in Jiangshan" has ended, its social influence continues. According to Ding Cheng, member of the Party Committee, deputy general manager and deputy director of Hunan Radio, Film and Television Group Corporation (Taiwan), after the play was broadcast, the infrastructure of Mudixi Village was gradually improved, and the audience who came to punch in was in an endless stream. The tourism income was more than 30 million yuan, which not only improved the living standards of the villagers, but also attracted more high-quality talents to return to their hometowns and join in the construction of their hometowns, realizing a virtuous circle of local development. The story of Mudixi Village’s poverty alleviation is still being written.

Editor | Zhu Xiaole Rao Wenyuan