The world’s first captive Yangtze finless porpoise was born in aquatic habitat.

　　　　At 23: 51 on July 5, a Yangtze finless porpoise was born in Baiji Dolphin Museum, Institute of Hydrobiology, Chinese Academy of Sciences. This is the first successful birth of Yangtze finless porpoise in the world under completely artificial feeding conditions. The newborn porpoise is male, with a body length of about 70 cm, and its parents are individuals raised by the Institute in 1996 and 1999 respectively. These two adult individuals naturally mated in the Baibo Dolphin Museum in the summer of 2004, and delivered successfully after about 11 months of pregnancy.

　　　　During pregnancy, the researchers of the institute have been closely monitoring the dynamics of the female dolphin, including behavior, food intake, blood biochemical indicators and so on. On July 5, the female dolphin’s food intake decreased, and she did not eat twice during the day. At about 21: 30 that night, the tail leaves of the young dolphins were exposed from the mother. The researchers immediately started the plan, comprehensively observed the dynamics of the female dolphin, and made preparations for rescue. At 22: 10, the researchers once again observed that the tail leaves of young porpoises were sometimes exposed from the mother’s body and sometimes retracted. At 22: 40, the tail leaves of the young dolphins were stably exposed from the mother’s body and no longer retracted. At 22: 45, the tail leaves were delivered about 10 to 15 cm, and at 23: 00, the tail leaves and tail stalks were delivered about 20 cm. In the meantime, another adult female dolphin has been accompanying the mother dolphin. At 23: 45, the baby dolphin delivered about 25 to 30 cm. At this time, the delivered part accounted for about one third of the baby dolphin’s body length. At 22: 51, the mother dolphin suddenly swam and jumped out of the water, only to see a big wave on the water, accompanied by a red splash, and the baby dolphin was delivered smoothly in an instant, and the whole process was clean and neat.

　　　　The newborn porpoise is not skilled in swimming and can’t accurately identify the direction. In order to prevent the dolphins from colliding with the wall of the pool, researchers closely observed and protected them by the pool. About 1 hour after birth, the swimming posture of the dolphin gradually approaches normal. Nearly 4 hours after birth, the young dolphins swam further normally and began to look for their mothers. The mother dolphins gradually swam with the young dolphins. At this time, it can be seen that the young dolphin swims with the mother dolphin, sometimes close to the back of the mother dolphin, lively and lovely. By 9: 00 am on July 6, about 9 hours after the baby dolphin was born, it was observed that the mother dolphin was breastfeeding the baby dolphin. At this point, it can be concluded that the young dolphin was born successfully and began to transfer to the lactation stage.

　　　　The female dolphin that successfully gave birth this time is the first one to give birth. Usually, the female dolphin with the first birth lacks the experience of caring for young, and the other adult female dolphin kept in Baiju Dolphin House has no experience of giving birth, so it is difficult to help this female dolphin. Therefore, the mother and son will face a severe test in the future.

　　　　It is reported that the Institute of Aquatic Sciences of Chinese Academy of Sciences has successfully raised Yangtze finless porpoises for more than 9 years, and now there are 4 adult Yangtze finless porpoises with 2 males and 2 females.

　　　　The finless porpoise, commonly known as the "river pig", is a small cetacean widely distributed in the coastal areas and some rivers of East and South Asia, and is a second-class protected animal in China. The finless porpoise is further divided into three subspecies. The finless porpoise Yangtze subspecies (or Yangtze subspecies) distributed in the middle and lower reaches of the Yangtze River in China is often called Yangtze finless porpoise, which is endemic to China and is currently in an endangered state. The estimated number of wild populations is about 1000. The finless porpoise, a subspecies of northern China, distributed along the coast of Japan, was successfully bred under artificial breeding conditions in the 1970s, and now it has been bred to the third generation under artificial breeding conditions. The Yangtze finless porpoise has been successfully propagated in the semi-natural environment of Shishou Tianezhou Nature Reserve in Hubei and Tongling Nature Reserve in Anhui for several years.

Text | Cat-loving novelist

Ding ding ding, focus on:

Christmas is still a week away! There are still 17 days before the New Year’s Eve!

And as long as New Year’s Day is over, this year’s Spring Festival will arrive in a month.

As I said before, by the end of the year, I will share the film list to help everyone celebrate the festival better.

No, today is a good day to choose a movie!

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Domestic upcoming film list

The following shared movies are works with both heat and creative quality. You can choose to go to the cinema to watch them according to your own preferences.

1. manslaughter (December 17)

Lin Rilang (Shawn) lived a poor but happy life with his wife, A Ling, and his son Bug, until his son Bug suddenly had an accident and needed urgent treatment. After many twists and turns, Lin Rilang, who was desperate, decided to take a chance to save his son, and he made a shocking plan. This film is adapted from the movie "Under the Eyebrow".

2, the lion boy (December 17th)

This film tells the story of the growth of a Juan, a left-behind teenager, and his friends A Mao and A Gou, who participated in the lion dance competition under the training of the retired lion king Xian Yuqiang. After many tempering, they changed from a sick cat to a lion. It is said that this animated film is purely original without any adaptation background, and there are some expectations for the rare animated film.

3. Flames on the Plain (December 24th)

Zhuang Shu (Haoran Liu), a criminal policeman, has a new intersection with Li Fei (Zhou Dongyu), a childhood friend, when he is pursuing a taxi murder case. Eight years ago, they made a promise to meet on Christmas Eve, but they lost contact because of an accident. When they met again eight years later, things had already changed. The unfulfilled agreement, the confusing truth and the complicated relationship between the two generations are gradually clear in memory.

No matter Christmas or New Year’s Eve, there is no shortage of romantic movies:

4. Love Myth (December 24th)

Miss Li (Ma Yili) lives a single life with her daughter. Beibei (wuyue) is keen on tango after divorce. Gloria (Ni Hongjie), a rich and idle husband is missing. Three completely different women have an intersection because of Lao Bai (Xú Zhēng). Old Bai, uncle of Shanghai, calls himself a sage and specializes in teaching old people to draw. Lao Bai’s good friend Lao Wu talks funny and pursues romance all his life. A few meals have made the living room of the old White House a meeting place for everyone. Three women and two men, in the modern capital of Shanghai, with wisdom and humor, describe a variety of street fireworks.

5. Hug you through the cold winter (December 31)

On January 23, 2020, on the 29th day of the twelfth lunar month, Wuhan announced the closure of the city. Focusing on this special moment, with warmth and healing as the keynote, this film depicts the sincere and touching love group image of ordinary citizens. It’s another story about the epidemic. I wonder if there is anything special about this plot. Love spread under the fireworks in Wuhan, resisted all hardships and finally witnessed the miracle.

6, loyal dog eight male (December 31)

It tells the touching story that the loyal dog "Ba Tong" persisted for ten years after his master died, waiting for his master to return. It seems that many movies are related to pets. This one is not very popular, but it is still worth watching for pet lovers.

7, Li Mao for prince (December 31)

Yang Jiazhen (Mary), a rich girl, is married to Li Mao (Chang Yuan), a young policeman. Although the husband and wife love each other, they have never been recognized by Jiazhen’s parents. Li Mao accidentally found himself with the same appearance as the reigning prince. One wanted to get a promotion in the palace, the other wanted to get freedom in the palace, and the two exchanged identities, but they didn’t know that they were involved in the conspiracy of Shangshu step by step.

8. Love by year (December 31st)

People who have crossed the New Year together will never forget it all their lives. On New Year’s Eve, Lu Lushan (Rachel Momo), a hotel manager who works alone in a foreign land, and Jiang Yu (Yang Le), who is starting a business, get to know each other because of a promotion activity. appreciate each other’s feelings quickly heat up in the fireworks of New Year’s Eve, and they start a love affair. Like countless ordinary couples, the gap between them has gradually become apparent from being inseparable to having nothing to say. In just one year, they can’t escape an itch. It seems that two people are not as suitable as they thought.

9. Anti-corruption Storm 5: Final Chapter (December 31)

ICAC Chief Investigator Lu Zhilian (played by Louis Koo) and Chief Investigator Cheng Deming (played by Kevin Cheng) jointly investigated a smuggling and corruption case, and accidentally discovered another major customs corruption case involving human trafficking. This case is related to King, the head of the terrorist attack group, and Xiao Zhuoya (Xie Tianhua), the mastermind behind it. It also involves many senior leaders of Hong Kong Customs, and it seems to be related to Pang Aima (Jessica Hester Hsuan), the chief justice of Asia who was invited to Hong Kong and secretly protected by JFIU Liao Baoqiang (Chilam). The undercurrent is surging and confusing. When will the truth emerge?

Suspense, love, pets, comedy, a lot, enough to spend Christmas and New Year’s Eve with you.

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Film list of other regions

After talking about China, let’s talk about foreign countries. Many movies have been shown at film festivals, and they will be officially released this month, which will make you addicted to your eyes.

1. Special Mission to France (released on American network on December 14th)

As early as July this year, it was shown at Cannes Film Festival, but it was not introduced in China, but several previews flowed in. This film is a love letter to the reporters of an American newspaper in Paris in the 20th century, and centered on three story lines, "Let’s have a romantic farewell with the dying paper media".

2. Accidental and Imagination (released at Berlin Film Festival on March 4th, released in Japan on December 17th)

The film consists of three short films-Magic (More Unreal than Magic), Open Door and One More Time. The multiplicity and mirror image of female characters are the themes in Hamaguchi’s previous works, as well as in his new work Accident and Imagination. The previous works "Happy Hour" and "Day and Night" are literally full of novel flavor, while "Accident and Imagination" can be said to be a collection of short stories.

3. The Matrix: Restart (released in the United States on December 22nd, imported in China, released in January next year).

Neo (Keanu Reeves Keanu Reeves) and Trinity (Kerry-Ann Moss Carrie-Anne Moss) return to the matrix: here, one is the daily world created by the matrix, and the other is the real human world hidden behind it. In order to find out whether his "reality" is true or not, Neo had to make another choice.

4. Theater version of the spell (released in Japan on December 24th)

Teenagers are fighting-"for the right death". Bitterness, regret, shame, negative emotions produced by human beings, turn into curses and sneak into daily life. On March 27th, 2021, the decision to make a theatrical version was announced, and it is scheduled to be released on December 24th, 2021. This is the hottest animation in 2021, and the voice for its theatrical version production is particularly high. It is estimated that there is no hope for its introduction to the mainland, but it is still expected to be released.

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Carnival of the Spring Festival

Every year at the moment of soaring box office, this year’s Spring Festival file can not be underestimated.

1. Four Seas (February 1, 2022)

Han Han’s new work, looking back at his films in previous years, this one also had a high popularity two months in advance, which can be said to be a must-see during the Spring Festival. Wu Renyao (Haoran Liu) and Wu Renteng (Shen Teng), who have not seen each other again for many years, bump into orphan brothers and sisters Zhou Huange and Zhou Huansong when driving motorcycles, and also meet all kinds of unreliable friends (Liu Haocun, Andrew, Qiao Shan and so on). With the roar of locomotives at night, A Yaoben’s lonely and calm life has since ushered in a huge wave, and several people have embarked on a journey of adventure together.

2. Miracle (February 1, 2022)

Muye Wen’s new film, a new generation of directors, is the return of Qian Xi’s younger brother’s film. I am looking forward to it. Twenty-year-old Jing Hao (Jackson Yee) came to Shenzhen to live alone with her young sister. The life of the two brothers and sisters was warm but poor. By chance, Jing Hao got a chance for her sister’s expensive surgery. She thought a better life was coming, but she was hit hard. Under the double pressure of time and money, Jing Hao, who has no way out, decided to put all his eggs in one basket. Can his ordinary life in trouble ignite the spark of hope?

3. Sniper (February 1, 2022)

How can there be a war movie missing from the Spring Festival file? This movie should be suitable for parents to watch. The film is based on the "cold gun and cold gun" movement in the War to Resist US Aggression and Aid Korea. Through a desperate confrontation between the sniper team of the China Volunteers and the elite sniper team of the US military, it shows the heroic story and the epic dedication of the volunteer soldiers on the Korean battlefield.

Well, I have listed all the movies at the end of the year and during the Spring Festival. Although some foreign movies have not been imported from China, they are all good movies worth seeing. You can watch them on the website later.

But those domestic movies must take time to watch! Each one has its own advantages, and of course, everyone is welcome to share and spit after reading it!

◐

In 1994, Chow Yun Fat handed Xie Miao, who was only 10 years old, 5,000 yuan in cash on the set and said to him:

"Son, you’d better quit."

After that, Xie Miao’s parents followed the advice of Chow Yun Fat, a big star, and made a choice for Xie Miao and went back to school.

When Xie Miao appeared in our eyes again, there was no market for him.

But at the age of 38, he is still working hard in this field where he once had a place, but he has not achieved much.

From the outside world, Chow Yun Fat’s 5,000 yuan has become a disguised obstacle to Xie Miao’s progress.

Some people even blamed Chow Yun Fat for his life.

But in fact, this "pot" really can’t be carried by him.

As a child star, Xie Miao is undoubtedly the most regrettable one.

Because his starting point is high enough, his nationality is high enough, and his appearance is good, but he has not made great strides in his career.

Investigate its reason, what is the reason?

Xie Miao’s life since childhood, though not rich and expensive, can be regarded as ease.

He was born in Beijing. His father is an employee of a state-owned enterprise and his mother is a doctor.

At that time, both of them were excellent, and of course they paid special attention to their children’s education.

Xie Miao pondered his skills under the arrangement of his mother at an early age.

Besides studying, Xie Miao will be sent to the dance class of Children’s Palace by her mother in her spare time.

But he is a boy, and obviously he is not talented in dancing. He stands among girls all day, and Xie Miao is even rejected and excluded by his friends.

He told his mother what he thought, and promised that he would study hard, just asking him not to dance again, and her mother promised him.

Xie Miao was only seven years old this year. Finally, in the final exam of grade one, he got 100 points in Chinese and 99 points in mathematics.

Parents are very happy, but children aged seven or eight are the most energetic. They are usually very naughty at school, and they are often called to school.

Therefore, Xie Miao was sent to the martial arts class next to the dance class by her mother.

For a long time, he was in despair, but soon his life ushered in a change.

Around the 1980s, a series of martial arts films such as Shaolin Temple and Huang Feihong starring Jet Li were all the rage.

Countless people watched him kick the trapeze and admired him.

By 1993, he had become a well-known martial arts star.

Jing Wong, a famous Hong Kong director, is preparing his new film "Five Ancestors of New Shaolin", and the leading role has been decided by Jet Li.

However, because of the need of the plot, he still needed a few small actors, so he searched the whole country for young children who studied martial arts.

After meeting Xie Miao, Jing Wong thought the child was very nice and lively, so he auditioned for the role of "Master Ma" from a rich family.

At this time, he has been studying martial arts for two years, but he can hold a fan. From temperament to expression, Xie Miao can’t play that kind of bullying.

Jing Wong didn’t feel satisfied, while Xie Miao was depressed by his performance just now, frowning with a fierce look.

Unexpectedly, it made the director shine!

Since you can’t play a rich boy well, you might as well play a bitter poor boy!

During filming, Jet Li also took great care of Xie Miao, and every time he saw that his movements were not standard, he would help guide him.

With his help, Xie Miao made rapid progress, both in acting and martial arts.

In 1994, the film "Five Ancestors of New Shaolin" written and directed by Jing Wong was released.

Because of its wonderful action and compact plot, it was all the rage at that time, but "Hong Wending", who played Jet Li’s son in the play, became a bigger highlight than Jet Li.

He has a temperament that is extremely inconsistent with his age, firm and sharp eyes and excellent kung fu skills, which has become a highlight of the film.

Sometimes some people can’t help laughing, and two people also have a special chemical reaction.

At that time, a lot of Hong Kong films were streamlined work, and sometimes they needed to be finished within three or four months.

Therefore, there is no complete script, and even the starring lines are rushed out one day in advance, leaving little time for the actors to digest.

But at a young age, Xie Miao had no obstacles, and even recited his lines faster than adults.

At that time, many people in the crew said that Xie Miao’s play was really good, and the director said that he could perform whatever effect he wanted.

Sometimes you need to look fierce. As soon as he stares back, there will be a powerful lethality, which will make people jump!

At an early age, he is also very hard-working, and the weather is cold. Many adults can’t stand the hard work of hanging Weiya while acting, but Xie Miao is always excited.

Every time I finish filming my own scene, I will go to the group performance to play the young monk.

After the play, Xie Miao won unanimous recognition in the circle, and Jing Wong signed a one-year contract with him.

During this year, he has been active in Hong Kong as a martial arts star at a young age.

During this period, Xie Miao enjoyed the resources that countless celebrities have been dreaming of for a long time, and the cooperation with him was basically a big coffee line.

Anita Mui, Chow Yun Fat, Ng Man Tat, Stephen Chow and others all love this child very much.

Among them, Jet Li cooperated the most, so he was dubbed as Jet Li’s "royal son".

And he himself has also been placed high expectations by the outside world and the media. Everyone thinks that as long as he plays well, he will definitely have a good development in the future.

Even becoming the next Jet Li is not certain.

But what people didn’t expect was that the scenery was fleeting, which became his brightest moment in more than 20 years.

In January, 1995, the last film "Letter to Dad" co-produced by Xie Miao and Jet Li was released, which caused a very warm response.

Especially when the undercover father could not reveal his identity but beat himself, Xie Miao performed his son’s understanding and letting go of his father’s work, which was impressive.

Not long after, the movie "Peter Pan" starring Xie Miao was also released, and it was also very interesting to have a drag show with Ng Man Tat, an old actor.

Because of his outstanding performance, Jing Wong is ready to start cultivating the child vigorously and tailor-made a series of scripts for him.

What he didn’t expect was that all these were rejected by Xie Miao’s family.

In 1994, at the celebration banquet of "Gambling God 2", it was a gathering of stars.

Chow Yun Fat, Jing Wong, Chingmy Yau, Xiang Huaqiang and other big names also appeared at the banquet, and they raise your glass.

Xie Miao, who is only 10 years old, is particularly abrupt among them, and his mother looks a little heavy around him.

Since then, the one-year contract between Xie Miao and Jing Wong has expired.

Whether to renew the contract for filming or to quit the entertainment circle and go back to school has become the biggest problem in front of them.

While hesitating, mother Xie is going to consult the seniors in the circle.

Jing Wong, as a director who has been groping for many years, and even the rules of the entertainment circle, "Little Red Depends on Holding, Big Red Depends on Life".

Being popular is a matter of the right time, the right place and the right people, and it is difficult for someone to stay popular all the time. Generally, it is only a few short years, and if you miss it, you will be gone.

So he suggested that Xie Miao shoot while the iron is hot for two years. His mother has been with him all the time. He is still so smart. It’s really a pity to go back.

After these two years, you can also ask a private tutor to make up the lessons you left behind, and the children’s homework will not be difficult.

"Not everyone can be popular at any time, so there are not many opportunities."

Chow Yun Fat, however, had a different view at that time. He said that he just suffered from illiteracy and went through many detours.

For his excellent junior, he still suggested reading more books and making more plans for the future.

After weighing the pros and cons, Xie Mama, who had always paid attention to education, chose to listen to Chow Yun Fat’s ideas.

Despite Jing Wong’s retention, she insisted on leading Xie Miao back to Beijing.

It is said that before he left, Chow Yun Fat also gave the mother and son 5000 yuan and told Xie Miao to study hard.

Since then, Xie Miao has returned to the campus, but it is still a martial arts school related to filming.

Because of the popularity of the films made before, Xie Miao’s popularity was still very high after he returned to campus, and many local crews in Beijing invited him to make guest appearances.

However, many scenes have been rejected by their parents, and they will only take part in some small roles during the winter and summer vacations in Xie Miao, such as Beauty in New Jiangshan, Ci in Daming Palace and so on.

However, with the increasingly tense studies, more and more plays have been rejected, and the child star industry is also a new generation. His popularity has declined, and there are fewer and fewer crews looking for him to film.

In the days when he was not filming, Xie Miao still cherished the dream of being a martial arts star and studied very hard.

After entering middle school, he won all kinds of martial arts champions in the martial arts class of China Village Middle School in Haidian District, Beijing for five years, and he is an out-and-out martial arts master.

If Xie Miao had been studying hard in the next ten years, he would have made good achievements in martial arts.

But to everyone’s surprise, in 2000, he suddenly came back to co-shoot the TV series "Prime Minister Gan Luo Jr." with another child star, Cao Jun.

Arguably, Xie Miao is 18 years old this year, at the time of the college entrance examination, even ordinary people will choose to study without distractions, but he actually chose "distracted filming" at this juncture!

The play was filmed for six months, which is quite valuable for senior three students.

The result is obvious, not only did it not turn red again, but it affected my studies.

In the end, he failed to be admitted to his favorite university, so he had to go to the national sports major of Beijing Institute of Physical Education.

Although it is already a dream institution for many sports students, Xie Miao attended martial arts school to pave the way for filming in the future.

If you want to engage in performing arts, do you want to graduate from a regular film and television university or a sports institute?

There is no doubt that Xie Miao’s step is a big mistake, and inadvertently runs counter to what Chow Yun Fat had told him.

As the saying goes, when it comes, it is safe. After coming to the Institute of Physical Education, he concentrated on his studies.

He has thoroughly studied the national martial arts such as Changquan, Gunstick and Jiujiebian, and has never tried to come back again.

In 2005, because of a program, Xie Miao and Jet Li, who had been separated for a long time, reunited in the program.

Looking at the once intimate "dad", Xie Miao seems to recall the days when he was filming as a teenager.

When Jet Li asked him what his plans were after graduation, Xie Miao blurted out, "Make a film, make a martial arts film."

Jet Li smiled with relief, but Xie Miao didn’t know that the martial arts film market at this time was not as good as it was a decade ago, but the idol drama and Xian Xia drama dominated the world.

After graduating from college, Xie Miao, who got good grades, was successfully admitted to a teacher and became a primary school teacher.

Mother Xie was very pleased, but it wasn’t long before Xie Miao talked to her once, and he still didn’t want to give up his dream.

In 2006, after being understood by her mother, Xie Miao finally returned to the entertainment circle.

This time, he is full of confidence, but the rivers and lakes at this time are no longer the rivers and lakes of the year.

With the decline of film and television in Hong Kong, the former martial arts stars have either earned a lot of money long ago, or their prospects are not good enough to make a living.

At first, Xie Miao was only a walk-on, but just when he was discouraged, a crew noticed him.

In 2006, Xie Miao participated in the TV series The Legend of Shaolin Temple, in which there were both old friend Ji Chunhua and old actor Bao Guoan.

During the filming, his professional level and mentality were also appreciated by his predecessors.

After the broadcast of this drama, there was a "Shaolin style" at that time, and it was even introduced to foreign countries by foreign Fuji TV stations.

Later, sequels were filmed one after another, but Xie Miao still failed to turn red, and everyone’s impression of him was not as impressive as that of the villain Ji Chunhua.

When others introduce him, they will still say that he is the child who stood on Jet Li’s shoulder in "Five Ancestors of New Shaolin" a long time ago.

Recalling the glory of the past, Xie Miao knew that this time was already different.

However, he still didn’t think about changing careers, but chose to fight to the end. From 2010 to the present, all the films he participated in were mainly fighting, and the scores were not high.

Perhaps because of a kind of obsession, Xie Miao thought that he was pursuing wonderful drama and lacked in-depth training of acting skills, which led to the embarrassing situation now.

So, around 2014, he also began to try a new field-entering online movies.

Two years later, Xie Miao released his first film, A Dream on a Westward Journey.

However, because the plot and content are highly similar to Stephen Chow’s A Chinese Odyssey, he was scolded for plagiarism for a long time.

After the word-of-mouth plummeted, Xie Miao began to transform into a tough guy.

In 2023, he released the online movie Northeast never to lose, and this time, he was finally praised again.

The fighting style and compact plot from boxing to meat make this film one of the top ten high-scoring online movies in 2023.

A year later, Xie Miao and the original crew of Northeast never to lose made the film "Arrogant".

Originally, I thought it was another big online movie with boring plot and fooling the audience with all kinds of slow motion.

I didn’t think so. All the big V’s praised the forwarding, and even Lei Jun was willing to send a document to express his support.

Finally, according to the score "Arrogant", with a high score of 7.0, it is among the top ten Chinese movies in 2022.

At this point, Xie Miao finally made some achievements on his own in the film industry.

But now he is 38 years old, not to mention the first-line star, even the third line is a little far away.

Even if we continue on the road of online drama, what can we do?

Handsome than he is, younger than he is, and he can beat a lot of people, and he will never reproduce the scenery of Jet Li’s son.

In this regard, he himself understands very well, but Xie Miao still firmly stated: "Some things are not to persist when you see hope, but to persist before you see hope."

In any case, this spirit really deserves everyone’s study and admiration.

But you said, if you hadn’t quit in a hurry, would Xie Miao’s life now be another scene?

Editor in charge:

The new Passat Pro is coming soon

Recently, passenger car sales data show that the SAIC Volkswagen Passat series maintained its leading position in the mid- to high-end car market with sales of 21,796 units in August. From January to August this year, the cumulative sales of the Passat series have exceeded 148,000 units, firmly establishing its position as the sales champion of mid- to high-end cars. On September 10, a new member of the Passat series, the Passat Pro, will be officially launched that night. This marks that from the Passat basic model to the Passat Pro, the brand has built a product lineup covering different price ranges and meeting diverse needs. Consumers can choose according to their different preferences for cost performance or high-end intelligent driving experience.

Since entering the Chinese market, the Passat series has won the trust of more than 3.60 million consumers with its high quality and continuous technological innovation made in Germany. The Passat 2024 launched in March this year has quickly become a popular choice in the market due to its excellent comprehensive performance.

The Passat 2024 model offers two front face designs to meet individual needs. Its interior configuration is luxurious, including front seat ventilation and heating and 12-way electric adjustment, with rear aviation-grade sleep headrests and three-zone automatic air conditioning system to create an extremely comfortable riding environment. The model also integrates IQ. 360 panoramic view, PLA intelligent parking assistance system, and IQ. Drive intelligent driving housekeeper and many other advanced intelligent driving technologies to ensure the safety and convenience of each journey. The 380TSI high-power engine standard in the whole series provides strong power while also achieving good fuel economy.

At the Chengdu Auto Show, the new member of the Passat series, the Passat Pro, made its debut and opened for booking, attracting a large number of visitors. Its comprehensive improvement in design, luxury configuration, intelligence and quality became the highlight of the exhibition. The Passat family plans to adopt a two-generation co-selling strategy. The Passat Pro and the Passat 2024 are combined to meet the diverse needs of the mid-to-high-end car market with a more comprehensive product matrix.

Finally, the Passat Pro is expected to be officially released on September 10, and the new benchmark in the field of mid-to-high-end cars is about to be revealed, which is worth looking forward to. The new Passat Pro is coming soon!

CCTV News:Today (June 21st) morning, Xiaolangdi Water Control Project, located in the main stream of the Yellow River in Luoyang City, Henan Province, increased its discharge, marking the official start of water and sediment regulation of the Yellow River before the flood season on July 1st this year.

CCTV reporter Chen Xi:I am now at the site of the Xiaolangdi water control project, and the three-hole gate behind me has been opened, and three huge hoses are spewing out. This year, the Yellow River’s water and sediment regulation will last about 20 days, with a total discharge of 5.5 billion cubic meters and a sediment discharge of 80 million tons.

This year’s water and sediment regulation will jointly dispatch Wanjiazhai, Sanmenxia, Xiaolangdi and other reservoirs, concentrate large-flow water to discharge the impact, and send the silt in the reservoirs along the line and the downstream riverbed to the sea, thus increasing the flood discharge capacity of the main channel of the Yellow River. In addition, this year’s water and sediment regulation has increased the dispatching of three tributaries, namely Luhun, Guxian and Hekou Village. These three reservoirs can discharge clear water during the sediment discharge period of Xiaolangdi Reservoir, thus diluting the water with high sediment concentration in the river and reducing the impact on fish.

Yao Wenguang, Director of Flood and Drought Disaster Prevention Department of Ministry of Water Resources:Since 2002, the Yellow River Conservancy Commission of the Ministry of Water Resources has carried out water and sediment regulation for 22 consecutive years. The downstream river channel has been cut down by an average of 3.1 meters, and the flood discharge capacity has increased from 1,800 cubic meters per second to about 5,000 cubic meters per second. At the same time, it has replenished 1.05 billion cubic meters of ecological water for the downstream Yellow River Delta, and the water and sediment regulation sofa has exerted great social, economic and ecological benefits.

　　　　　　 The Yellow River has the largest sediment content in the world, with an average annual sediment discharge of about 1.6 billion tons. Implementing water and sediment regulation is one of the key measures to improve the coordination of water and sediment in the Yellow River. Before the flood season this year, the Ministry of Water Resources also previewed the water and sediment regulation scheme with the help of the "Digital Twin Yellow River" project. According to the monitoring, after 22 years of water and sediment regulation, the Yellow River has transported 3.25 billion tons of sediment into the sea, providing a reliable guarantee for ecological management and high-quality development along the Yellow River.

How to adjust the hundreds of millions of tons of sediment in the Yellow River?

According to the water and sediment regulation scheme of the Yellow River before the flood season in 2023, the water and sediment regulation started at 9: 00 on June 21st and lasted for about 20 days. Through the joint operation of several large reservoirs, the total sediment discharge is estimated to be more than 80 million tons. So, how to adjust so much sediment?

Every year before the main flood season of the Yellow River, the Ministry of Water Resources dispatches Wanjiazhai, Sanmenxia and Xiaolangdi reservoirs in the middle reaches of the Yellow River to relay and increase the discharge, forming an "artificial flood peak", so that the rushing river can take away the sediment at the reservoir bottom and the river bottom under the premise of ensuring safety. In the flood season, when the flood magnitude is not large and the sediment content is not high, the Ministry of Water Resources will jointly dispatch the middle and upper reaches of the reservoir in a timely manner, so as to pool the flood process of a certain magnitude and create conditions for the downstream river scouring.

Li Rongrong, Deputy Director, Institute of Hydrology and Sediments, Planning Institute of the Yellow River Survey, Planning and Design Institute:After the start of water and sediment regulation, Xiaolangdi Reservoir discharged a large flow of water, which washed away the sediment in the lower reaches of the Yellow River. When the water level of Xiaolangdi Reservoir discharged to the docking level, Wanjiazhai and Sanmenxia reservoirs were dispatched to discharge water, which impacted the sediment deposited in Xiaolangdi Reservoir. When the sediment-laden flow in the river meets the clear water in the reservoir area, because the density of the former is higher, the sediment-laden flow will sneak into the bottom of the clear water and continue to flow forward, forming a "density flow", and finally discharge the sediment from the dam bottom to achieve the effect of reducing siltation.

Before the flood season this year, the Yellow River Conservancy Committee of the Ministry of Water Resources previewed the water and sediment regulation scheme with the help of the "Digital Twin Yellow River" project, which provided effective assistance for this year’s water and sediment regulation.

　　　　　　 Ren Wei, Director of Program Technology Division, Defense Bureau, Yellow River Conservancy Commission, Ministry of Water Resources:Compared with previous years, this year’s water and sediment regulation has further optimized the regulation indicators of water and sediment regulation, and strived to achieve more sediment discharge from reservoirs and more sediment transport from rivers. For the first time, the joint dispatching mode was adopted, with Wanjiazhai, Sanmenxia and Xiaolangdi reservoirs as the main stream and Luhun, Guxian and Hekoucun reservoirs as the tributaries. The impact of water and sediment regulation on aquatic organisms was monitored for the first time, and measures were taken to minimize the impact of water and sediment regulation on aquatic organisms and their habitats. At the same time, strengthen ecological water supply in the Yellow River Delta and protect biodiversity in the basin.

In 22 years, the river bed in the lower reaches of the Yellow River dropped by 3.1 meters.

The Yellow River has been carrying out water and sediment regulation for 22 years. What effect has it achieved? According to the long-term monitoring of the Yellow River Conservancy Committee of the Ministry of Water Resources, the riverbed in the lower reaches of the Yellow River has dropped significantly through water and sediment regulation.

Ren Wei, Director of Program Technology Division, Defense Bureau, Yellow River Conservancy Commission, Ministry of Water Resources:Since the implementation of water and sediment regulation, the Yellow River has transported 3.25 billion tons of sediment into the sea, and the main channel of the downstream channel has decreased by 3.1 meters on average. The minimum flow capacity of the main channel has increased from 1,800 cubic meters per second before the flood in 2002 to about 5,000 cubic meters per second now, which has reduced the probability of small and medium-sized floods flooding in the downstream and greatly reduced the disaster losses in the beach area.

The sediment of the Yellow River mainly comes from the loess plateau in the middle reaches, so reservoirs in the middle reaches, such as Wanjiazhai and Xiaolangdi, are facing the problems of continuous sediment deposition and limited service life. In the past 22 years, Xiaolangdi Reservoir has discharged 2.58 billion tons of sand through water and sediment regulation, and the remaining capacity of sand retention is 4.1 billion cubic meters, which has provided a guarantee for flood control safety in the lower reaches of the Yellow River. In recent five years, Wanjiazhai Reservoir has continuously carried out sediment discharge operation, and its storage capacity has been restored to 172 million cubic meters.

Zhou Kangjun, Deputy Director of the Water Mediation Department of the Water Resources Administration of the Yellow River Conservancy Commission of the Ministry of Water Resources:We also implemented ecological water replenishment in combination with water and sediment regulation, and the ecological conditions along the lower reaches of the Yellow River and the estuary delta continued to improve. Since 2008, 1.05 billion cubic meters of ecological water has been replenished to the Yellow River Estuary wetland.

The reporter learned from the Yellow River Conservancy Committee of the Ministry of Water Resources that at present, the upper and middle reaches of the Yellow River are accelerating the preliminary work of major water conservancy projects such as Guxian and Heishanxia, so as to continuously improve the overall synergy of water and sediment regulation and solve the problem of insufficient motivation for subsequent water and sediment regulation. At the same time, along the Yellow River, efforts are being made to control soil erosion, plant trees, protect Shan Zhi slope, and reduce sediment from the source into the Yellow River.

In fact, the Internet medical industry entered a bottleneck period in previous years. Policy restrictions are on the one hand, and the industry itself has many problems to be straightened out. For example, Internet medical care has at least two problems that cannot be ignored, namely, the quality and safety of medical care. Considering the particularity of medical behavior, for example, western medicine needs to see, touch and listen, Chinese medicine needs to look, hear and ask questions, and the diagnosis and treatment mode of face-to-face communication is ruled out. What is the accuracy of Internet medical diagnosis results? Accuracy-based medical safety geometry? In other words, does Internet medical care have the possibility of first consultation?

In this regard, Zhu Hengpeng, director of the Public Policy Research Center of China Academy of Social Sciences, said after the State Council issued the Opinions on Promoting the Development of "Internet+Medical Health" that this restriction was to ensure the quality and safety of medical services, which reflected the highly cautious attitude of the Health and Health Commission. However, he also pointed out that it is not that the first Internet consultation must surpass the first offline consultation in terms of safety and service quality, and it should be allowed by the policy. Instead, it should be judged whether the first Internet consultation is not inferior to the first offline consultation under the conditions of comprehensively weighing the four factors of improving the accessibility of medical services, reducing costs, improving efficiency and ensuring quality. In addition, in addition to quality and safety issues, Internet medical care still needs to be improved.

First, the relevant laws and regulations are not perfect and lack effective supervision.Internet medical treatment is still a new industry. At present, some laws and regulations are not perfect, which makes the Internet medical treatment industry lack comprehensive and effective supervision and restriction. For example, information security issues such as privacy leakage that may exist in the use of consulting services, telemedicine and mobile medical equipment need to establish a set of privacy protection laws and regulations that are suitable for the national conditions.

Second, some medical institutions hold a wait-and-see attitude towards "Internet+medical care".The main purpose of "Internet+medical care" operation is to solve the contradiction between the imbalance of medical services and the growing demand for health services by the masses. However, the current medical institutions, especially public medical institutions, are unable to let go of medical talents, and the conservative wait-and-see between departments has restricted the development of "Internet+medical care" to some extent.

Third, doctors’ "pain points in practice" need to be concerned.At present, most online doctors are still organizations with the status of compilation, and online "sharing" may mean offline "loss". There is still a long way to go to realize the combination of online and offline doctors, and to ensure that patients can easily obtain electronic prescriptions while online diagnosis and treatment, so as to complete the purchase of drugs.

Although there are still many places that need to be improved and perfected, Internet medical care still has great development potential in the long run. If Internet medical care does not stop at a short-lived prosperity during the epidemic, it must try its best to overcome various obstacles that affect long-term development. Its core lies in the efforts to promote the multi-party linkage development environment of medical institutions, doctors, Internet companies, etc., to form a complete and standardized closed-loop medical service and realize real "digital health".

In the future, Internet medical care should strive to grasp the demands of all parties and take demand as the source of development.There are still many pain points in China’s traditional medical service system, such as difficult and expensive medical treatment, and the demands of all participants for Internet medical care are obvious. In this context, Internet medical enterprises need to think from the perspective of users’ needs, and seek application models and business models centered on users’ needs in the fields of medical services, public health, medical security and drug management.

The smart medical service model of "big data+artificial intelligence" will play an important role in promoting the development of Internet medical care. Intelligent medical products integrate disease monitoring, health management and decision-making, which can realize the interaction between patients and medical personnel, medical institutions and medical equipment, and gradually achieve informationization. I believe that in the near future, Internet medical care will be integrated with more high technologies such as artificial intelligence and sensing technology, so that medical services will become truly intelligent.

　　BEIJING, March 6 (Zhongxin Finance Xie Yiguan Shao Wanyun) How do you view the economic growth target of around 5%? What is the price and employment situation this year? How to play the pulling role of "Troika"? How to ensure food security and energy security?

　　On the 6th, the State Council Office held a series of press conferences on the theme of "Opening by Authoritative Departments". Zhao Chenxin, Li Chunlin and Yang Yinkai, deputy directors of the National Development and Reform Commission, attended and responded to many hot issues.

　　Talk about GDP

　　— — The expected target of about 5% is in line with the trend of economic operation.

　　The government work report puts forward the main expected targets for this year’s development, in which the GDP will increase by about 5%.

　　In Zhao Chenxin’s view, the expected target of about 5% conforms to the trend of economic operation and the law of economic development, and is also conducive to guiding all parties to pay more attention to improving the quality and efficiency of economic development, accelerating the construction of a new development pattern and promoting high-quality development.

　　"We have made statistics and analysis. Among the 31 provinces, autonomous regions and municipalities, 27 provinces have higher expected targets than the whole country, among which 23 provinces have 5.5% or above. The development confidence and pragmatic measures taken by various localities have created conditions and laid the foundation for the realization of national goals." Zhao Chenxi said.

　　Talk about prices

　　— — Have confidence and ability to achieve the expected goal of CPI this year.

　　According to the government work report, the main expected target of CPI for the whole year is an increase of about 3%.

　　"This year, due to geopolitical conflicts, imported inflation risks and other multiple factors, domestic price operation still faces some uncertain and unstable factors." Li Chunlin said, but we must see that China’s grain has been abundant for 19 years, and it has remained above 1.3 trillion Jin of grain for many years. The bumper harvest of grain is the biggest "ballast stone" for us to ensure stable prices.

　　"At the same time, the pig production capacity is reasonable and abundant, the commodity supply is sufficient, the energy security is strong, and the system of ensuring supply and stabilizing prices is further improved. It can be said that the foundation for maintaining the stable operation of prices is very solid, and we have the confidence and ability to achieve the expected goal of CPI this year. " Li Chunlin said.

　　Video: National Development and Reform Commission: Have confidence and ability to achieve the expected target of CPI this year. Source: China News Network.

　　Talk about consumption

　　— — It is predicted that consumption will become the main driving force of economic growth this year.

　　Final consumption is the lasting driving force of economic growth. At the national level, it has been repeatedly emphasized that restoring and expanding consumption should be given higher priority.

　　Li Chunlin pointed out that from the consumption figures during the Spring Festival, China’s consumption has accelerated since the beginning of the year. At present, some uncertain factors restricting the release of consumption are gradually being eliminated. With the rapid release of consumption potential, the growth rate of major indicators in the consumption field is expected to gradually pick up in the first half of the year. Looking forward to the whole year, consumption can become the main driving force of economic growth and better play a fundamental role in economic growth. This is a prediction of the consumption situation this year.

　　"In the new year, there are many policy tools in our policy toolbox to deal with the unfavorable factors that restrict consumption. We have the confidence and ability to ensure the implementation of measures to promote consumption this year, and make consumption make greater contributions in the annual growth rate of about 5% of GDP. " Li Chunlin said.

　　Talk about investment

　　— — Further strengthen the key role of investment in optimizing the supply structure

　　In terms of investment, Yang Yinkai said that this year, we will continue to do a good job in expanding effective investment, solidly promote the construction of major projects, effectively promote the investment of the whole society through government investment and policy incentives, focus on consolidating the good momentum of steady growth of infrastructure investment and manufacturing investment, and further enhance the key role of investment in optimizing the supply structure.

　　According to Yang Yinkai, focus on the following four aspects: First, focus on short-board areas and weak links, and accelerate the construction of key areas; Second, give full play to the role of various investment policies and promote the construction of major projects as a whole; Third, strengthen the project reserve and continuously improve the quality of preliminary work of investment projects; The fourth is to further stimulate the vitality of private investment and continuously optimize the investment environment.

　　Talking about foreign investment

　　— — We will encourage foreign investment to deepen the China market with a more open and inclusive attitude.

　　"China’s new characteristics of increasing the total amount of foreign investment and optimizing its structure fully demonstrate the global investors’ investment in China’s development ‘ Confidence vote ’ 。” Yang Yinkai said that in attracting foreign investment this year, we will steadily expand the institutional opening of rules, regulations, management and standards, and strive to create a market-oriented, rule-of-law and international first-class business environment to provide support for global investors to invest in China. In the key work, including the orderly promotion of telecommunications, Internet, education, culture, medical care and other fields.

　　Yang Yinkai also stressed that China has always been an "activist" in opening to the outside world at a high level, and we will encourage foreign investment to deepen the China market with a more open and inclusive attitude.

　　Talk about employment

　　— — The employment situation will stabilize and improve.

　　Employment is the biggest and most basic livelihood. Li Chunlin said that from this year’s situation, the external environment has become more complicated and severe. The number of domestic college graduates and urban employment demand have reached new highs, and employment expansion and quality improvement still face some pressures and challenges. However, we must also see that with the steady growth, stable employment and stable prices, the business entities such as enterprises will resume development, which will lead to the expansion of employment demand and the increase of jobs, and the employment situation will be stable and good.

　　"Last year, we set a new employment target of 11 million people, and actually completed 12.06 million people, 1 million more than the planned target. The target set this year is about 12 million people, 1 million more than last year’s target, which fully reflects our confidence and determination to stabilize employment. "

　　Talking about food security

　　— — The string of ensuring national food security cannot be relaxed for a moment.

　　In recent years, the international grain market fluctuates greatly, and food security has become a common concern.

　　Zhao Chenxin said that on the whole, China’s grain supply and price stability foundation is solid, grain production has been bumper year after year, market regulation has been continuously improved, the circulation system is safe and reliable, the inventory is at a high level, and the ability to cope with major natural disasters and public emergencies has been continuously improved. The overall food security situation is good, and the food supply can meet the daily consumption of the people and the development needs of related industries.

　　However, Zhao Chenxin also pointed out that China has a population of more than 1.4 billion. Solving the problem of eating well has always been the top priority in governing the country, and the string of ensuring national food security cannot be relaxed for a moment. On the one hand, do a good job in grain production. On the other hand, fully guarantee market supply.

　　Talking about energy security

　　— — Comprehensive policy to ensure safe and stable supply of energy

　　Energy security is an important part of national security, and it is a typical "big country". "Overall, China’s energy security is guaranteed." Li Chunlin said that in 2023, the international energy supply and demand situation is still complicated and there are many uncertain factors; The recovery and development of domestic economy has driven the steady growth of energy demand, and the contradiction between regional and periodic energy supply and demand still exists.

　　Li Chunlin said that in order to ensure stable energy supply and price, we will continue to strengthen the construction of energy production, supply, storage and sales system on the basis of preliminary work, and comprehensively implement policies to ensure safe and stable energy supply. First, increase energy production and supply; Second, continue to consolidate energy reserves; The third is to keep energy prices stable; The fourth is to resolutely keep the bottom line of people’s livelihood.

[car home Qingdao Preferential Promotion Channel] Recently, we learned from Mercedes-Benz dealers that a large-scale preferential promotion activity is being carried out in Qingdao. The highest discount has reached an astonishing 130,000 yuan, and the lowest starting price has dropped to 348,000 yuan. If you have a car purchase plan, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The front face design of Mercedes-Benz EQE adopts a unique starlight grille, and the brand’s iconic starlight pattern is embedded inside, which is not only beautiful but also full of scientific sense. The air intake grille adopts a closed design, which shows its pure electric identity. At the same time, it is matched with LED headlights and daytime running lights on both sides, making the whole front look sharper and more dynamic. Overall style, EQE follows the design language of Mercedes-Benz family, with smooth lines and coordinated body proportions, showing a unique charm of combining modernity and classics.

Mercedes-Benz EQE has a length, width and height of 4,969 * 1,906 * 1,514 mm, a wheelbase of 3120mm, and a front track of 1634mm and a rear track of 1,645 mm. The body lines are smooth and elegant. Both the front and rear tires adopt the specifications of 255/45 R19, and the fashionable and dynamic rim design further improves the visual effect and driving stability of the whole vehicle.

Mercedes-Benz EQE interior adopts luxurious and modern design style, and the center console is equipped with a 12.8-inch touch screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and sunroof. The steering wheel is made of high-quality leather, with electric up-and-down and forward-and-backward adjustment functions, providing excellent grip and comfort. The car is also equipped with three front-row Type-C interfaces and two rear-row USB/Type-C interfaces, as well as the wireless charging function of the front-row mobile phone, which is convenient for passengers to use mobile devices. In terms of seats, the main and co-pilot seats are made of imitation leather, which provides multi-directional adjustment functions such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). In addition, the front seats also have heating and ventilation functions, further improving the ride comfort. The rear seats support proportional reclining, and the space can be flexibly adjusted as needed. In addition, the driver’s seat and the co-pilot seat are also equipped with electric seat memory function, which is convenient for drivers and passengers to quickly adjust to the most comfortable position.

Mercedes-Benz EQE is equipped with an efficient motor with a maximum power of 300kW and a maximum torque of 858N·m, which provides a strong power output and a smooth driving experience for the vehicle.

Car home car owners’ evaluation of Mercedes-Benz EQE is: "I think it’s good. It may be ordinary at first sight, but the real car is still pretty good. It is that the taillights are a bit like BYD. " This evaluation not only affirmed the aesthetic feeling of EQE design, but also pointed out the uniqueness of its taillight design.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

　

[Talking about the marketing tone]

　

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

　

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

　

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

　

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

　

[Talking about film arrangement]

　

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

　

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

　

Zi Shijun: Does this film have the action of "online distribution"?

　

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

　

[Talking about materials]

　

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

　

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

　

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

　

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

　

[Talking about cross-border]

　

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

　

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

　

[Talking about roadshows]

　

Zi Shijun: This roadshow is going well. How did you choose the route?

　

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

　

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

　

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

　

[Talking about derivatives]

　

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

　

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

　

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

　

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

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