Movie list at the end of the year: from the New Year’s Eve to the Spring Festival, watch the fairy fight in the movie circle!

Text | Cat-loving novelist

Ding ding ding, focus on:

Christmas is still a week away! There are still 17 days before the New Year’s Eve!

And as long as New Year’s Day is over, this year’s Spring Festival will arrive in a month.

As I said before, by the end of the year, I will share the film list to help everyone celebrate the festival better.

No, today is a good day to choose a movie!

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Domestic upcoming film list

The following shared movies are works with both heat and creative quality. You can choose to go to the cinema to watch them according to your own preferences.

1. manslaughter (December 17)

Lin Rilang (Shawn) lived a poor but happy life with his wife, A Ling, and his son Bug, until his son Bug suddenly had an accident and needed urgent treatment. After many twists and turns, Lin Rilang, who was desperate, decided to take a chance to save his son, and he made a shocking plan. This film is adapted from the movie "Under the Eyebrow".

2, the lion boy (December 17th)

This film tells the story of the growth of a Juan, a left-behind teenager, and his friends A Mao and A Gou, who participated in the lion dance competition under the training of the retired lion king Xian Yuqiang. After many tempering, they changed from a sick cat to a lion. It is said that this animated film is purely original without any adaptation background, and there are some expectations for the rare animated film.

3. Flames on the Plain (December 24th)

Zhuang Shu (Haoran Liu), a criminal policeman, has a new intersection with Li Fei (Zhou Dongyu), a childhood friend, when he is pursuing a taxi murder case. Eight years ago, they made a promise to meet on Christmas Eve, but they lost contact because of an accident. When they met again eight years later, things had already changed. The unfulfilled agreement, the confusing truth and the complicated relationship between the two generations are gradually clear in memory.

No matter Christmas or New Year’s Eve, there is no shortage of romantic movies:

4. Love Myth (December 24th)

Miss Li (Ma Yili) lives a single life with her daughter. Beibei (wuyue) is keen on tango after divorce. Gloria (Ni Hongjie), a rich and idle husband is missing. Three completely different women have an intersection because of Lao Bai (Xú Zhēng). Old Bai, uncle of Shanghai, calls himself a sage and specializes in teaching old people to draw. Lao Bai’s good friend Lao Wu talks funny and pursues romance all his life. A few meals have made the living room of the old White House a meeting place for everyone. Three women and two men, in the modern capital of Shanghai, with wisdom and humor, describe a variety of street fireworks.

5. Hug you through the cold winter (December 31)

On January 23, 2020, on the 29th day of the twelfth lunar month, Wuhan announced the closure of the city. Focusing on this special moment, with warmth and healing as the keynote, this film depicts the sincere and touching love group image of ordinary citizens. It’s another story about the epidemic. I wonder if there is anything special about this plot. Love spread under the fireworks in Wuhan, resisted all hardships and finally witnessed the miracle.

6, loyal dog eight male (December 31)

It tells the touching story that the loyal dog "Ba Tong" persisted for ten years after his master died, waiting for his master to return. It seems that many movies are related to pets. This one is not very popular, but it is still worth watching for pet lovers.

7, Li Mao for prince (December 31)

Yang Jiazhen (Mary), a rich girl, is married to Li Mao (Chang Yuan), a young policeman. Although the husband and wife love each other, they have never been recognized by Jiazhen’s parents. Li Mao accidentally found himself with the same appearance as the reigning prince. One wanted to get a promotion in the palace, the other wanted to get freedom in the palace, and the two exchanged identities, but they didn’t know that they were involved in the conspiracy of Shangshu step by step.

8. Love by year (December 31st)

People who have crossed the New Year together will never forget it all their lives. On New Year’s Eve, Lu Lushan (Rachel Momo), a hotel manager who works alone in a foreign land, and Jiang Yu (Yang Le), who is starting a business, get to know each other because of a promotion activity. appreciate each other’s feelings quickly heat up in the fireworks of New Year’s Eve, and they start a love affair. Like countless ordinary couples, the gap between them has gradually become apparent from being inseparable to having nothing to say. In just one year, they can’t escape an itch. It seems that two people are not as suitable as they thought.

9. Anti-corruption Storm 5: Final Chapter (December 31)

ICAC Chief Investigator Lu Zhilian (played by Louis Koo) and Chief Investigator Cheng Deming (played by Kevin Cheng) jointly investigated a smuggling and corruption case, and accidentally discovered another major customs corruption case involving human trafficking. This case is related to King, the head of the terrorist attack group, and Xiao Zhuoya (Xie Tianhua), the mastermind behind it. It also involves many senior leaders of Hong Kong Customs, and it seems to be related to Pang Aima (Jessica Hester Hsuan), the chief justice of Asia who was invited to Hong Kong and secretly protected by JFIU Liao Baoqiang (Chilam). The undercurrent is surging and confusing. When will the truth emerge?

Suspense, love, pets, comedy, a lot, enough to spend Christmas and New Year’s Eve with you.

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Film list of other regions

After talking about China, let’s talk about foreign countries. Many movies have been shown at film festivals, and they will be officially released this month, which will make you addicted to your eyes.

1. Special Mission to France (released on American network on December 14th)

As early as July this year, it was shown at Cannes Film Festival, but it was not introduced in China, but several previews flowed in. This film is a love letter to the reporters of an American newspaper in Paris in the 20th century, and centered on three story lines, "Let’s have a romantic farewell with the dying paper media".

2. Accidental and Imagination (released at Berlin Film Festival on March 4th, released in Japan on December 17th)

The film consists of three short films-Magic (More Unreal than Magic), Open Door and One More Time. The multiplicity and mirror image of female characters are the themes in Hamaguchi’s previous works, as well as in his new work Accident and Imagination. The previous works "Happy Hour" and "Day and Night" are literally full of novel flavor, while "Accident and Imagination" can be said to be a collection of short stories.

3. The Matrix: Restart (released in the United States on December 22nd, imported in China, released in January next year).

Neo (Keanu Reeves Keanu Reeves) and Trinity (Kerry-Ann Moss Carrie-Anne Moss) return to the matrix: here, one is the daily world created by the matrix, and the other is the real human world hidden behind it. In order to find out whether his "reality" is true or not, Neo had to make another choice.

4. Theater version of the spell (released in Japan on December 24th)

Teenagers are fighting-"for the right death". Bitterness, regret, shame, negative emotions produced by human beings, turn into curses and sneak into daily life. On March 27th, 2021, the decision to make a theatrical version was announced, and it is scheduled to be released on December 24th, 2021. This is the hottest animation in 2021, and the voice for its theatrical version production is particularly high. It is estimated that there is no hope for its introduction to the mainland, but it is still expected to be released.

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Carnival of the Spring Festival

Every year at the moment of soaring box office, this year’s Spring Festival file can not be underestimated.

1. Four Seas (February 1, 2022)

Han Han’s new work, looking back at his films in previous years, this one also had a high popularity two months in advance, which can be said to be a must-see during the Spring Festival. Wu Renyao (Haoran Liu) and Wu Renteng (Shen Teng), who have not seen each other again for many years, bump into orphan brothers and sisters Zhou Huange and Zhou Huansong when driving motorcycles, and also meet all kinds of unreliable friends (Liu Haocun, Andrew, Qiao Shan and so on). With the roar of locomotives at night, A Yaoben’s lonely and calm life has since ushered in a huge wave, and several people have embarked on a journey of adventure together.

2. Miracle (February 1, 2022)

Muye Wen’s new film, a new generation of directors, is the return of Qian Xi’s younger brother’s film. I am looking forward to it. Twenty-year-old Jing Hao (Jackson Yee) came to Shenzhen to live alone with her young sister. The life of the two brothers and sisters was warm but poor. By chance, Jing Hao got a chance for her sister’s expensive surgery. She thought a better life was coming, but she was hit hard. Under the double pressure of time and money, Jing Hao, who has no way out, decided to put all his eggs in one basket. Can his ordinary life in trouble ignite the spark of hope?

3. Sniper (February 1, 2022)

How can there be a war movie missing from the Spring Festival file? This movie should be suitable for parents to watch. The film is based on the "cold gun and cold gun" movement in the War to Resist US Aggression and Aid Korea. Through a desperate confrontation between the sniper team of the China Volunteers and the elite sniper team of the US military, it shows the heroic story and the epic dedication of the volunteer soldiers on the Korean battlefield.

Well, I have listed all the movies at the end of the year and during the Spring Festival. Although some foreign movies have not been imported from China, they are all good movies worth seeing. You can watch them on the website later.

But those domestic movies must take time to watch! Each one has its own advantages, and of course, everyone is welcome to share and spit after reading it!

Xie Miao, the original "Jet Li’s son": Chow Yun Fat is not the only initiator who led to his high life.

In 1994, Chow Yun Fat handed Xie Miao, who was only 10 years old, 5,000 yuan in cash on the set and said to him:

"Son, you’d better quit."

After that, Xie Miao’s parents followed the advice of Chow Yun Fat, a big star, and made a choice for Xie Miao and went back to school.

When Xie Miao appeared in our eyes again, there was no market for him.

But at the age of 38, he is still working hard in this field where he once had a place, but he has not achieved much.

From the outside world, Chow Yun Fat’s 5,000 yuan has become a disguised obstacle to Xie Miao’s progress.

Some people even blamed Chow Yun Fat for his life.

But in fact, this "pot" really can’t be carried by him.

As a child star, Xie Miao is undoubtedly the most regrettable one.

Because his starting point is high enough, his nationality is high enough, and his appearance is good, but he has not made great strides in his career.

Investigate its reason, what is the reason?

Xie Miao’s life since childhood, though not rich and expensive, can be regarded as ease.

He was born in Beijing. His father is an employee of a state-owned enterprise and his mother is a doctor.

At that time, both of them were excellent, and of course they paid special attention to their children’s education.

Xie Miao pondered his skills under the arrangement of his mother at an early age.

Besides studying, Xie Miao will be sent to the dance class of Children’s Palace by her mother in her spare time.

But he is a boy, and obviously he is not talented in dancing. He stands among girls all day, and Xie Miao is even rejected and excluded by his friends.

He told his mother what he thought, and promised that he would study hard, just asking him not to dance again, and her mother promised him.

Xie Miao was only seven years old this year. Finally, in the final exam of grade one, he got 100 points in Chinese and 99 points in mathematics.

Parents are very happy, but children aged seven or eight are the most energetic. They are usually very naughty at school, and they are often called to school.

Therefore, Xie Miao was sent to the martial arts class next to the dance class by her mother.

For a long time, he was in despair, but soon his life ushered in a change.

Around the 1980s, a series of martial arts films such as Shaolin Temple and Huang Feihong starring Jet Li were all the rage.

Countless people watched him kick the trapeze and admired him.

By 1993, he had become a well-known martial arts star.

Jing Wong, a famous Hong Kong director, is preparing his new film "Five Ancestors of New Shaolin", and the leading role has been decided by Jet Li.

However, because of the need of the plot, he still needed a few small actors, so he searched the whole country for young children who studied martial arts.

After meeting Xie Miao, Jing Wong thought the child was very nice and lively, so he auditioned for the role of "Master Ma" from a rich family.

At this time, he has been studying martial arts for two years, but he can hold a fan. From temperament to expression, Xie Miao can’t play that kind of bullying.

Jing Wong didn’t feel satisfied, while Xie Miao was depressed by his performance just now, frowning with a fierce look.

Unexpectedly, it made the director shine!

Since you can’t play a rich boy well, you might as well play a bitter poor boy!

During filming, Jet Li also took great care of Xie Miao, and every time he saw that his movements were not standard, he would help guide him.

With his help, Xie Miao made rapid progress, both in acting and martial arts.

In 1994, the film "Five Ancestors of New Shaolin" written and directed by Jing Wong was released.

Because of its wonderful action and compact plot, it was all the rage at that time, but "Hong Wending", who played Jet Li’s son in the play, became a bigger highlight than Jet Li.

He has a temperament that is extremely inconsistent with his age, firm and sharp eyes and excellent kung fu skills, which has become a highlight of the film.

Sometimes some people can’t help laughing, and two people also have a special chemical reaction.

At that time, a lot of Hong Kong films were streamlined work, and sometimes they needed to be finished within three or four months.

Therefore, there is no complete script, and even the starring lines are rushed out one day in advance, leaving little time for the actors to digest.

But at a young age, Xie Miao had no obstacles, and even recited his lines faster than adults.

At that time, many people in the crew said that Xie Miao’s play was really good, and the director said that he could perform whatever effect he wanted.

Sometimes you need to look fierce. As soon as he stares back, there will be a powerful lethality, which will make people jump!

At an early age, he is also very hard-working, and the weather is cold. Many adults can’t stand the hard work of hanging Weiya while acting, but Xie Miao is always excited.

Every time I finish filming my own scene, I will go to the group performance to play the young monk.

After the play, Xie Miao won unanimous recognition in the circle, and Jing Wong signed a one-year contract with him.

During this year, he has been active in Hong Kong as a martial arts star at a young age.

During this period, Xie Miao enjoyed the resources that countless celebrities have been dreaming of for a long time, and the cooperation with him was basically a big coffee line.

Anita Mui, Chow Yun Fat, Ng Man Tat, Stephen Chow and others all love this child very much.

Among them, Jet Li cooperated the most, so he was dubbed as Jet Li’s "royal son".

And he himself has also been placed high expectations by the outside world and the media. Everyone thinks that as long as he plays well, he will definitely have a good development in the future.

Even becoming the next Jet Li is not certain.

But what people didn’t expect was that the scenery was fleeting, which became his brightest moment in more than 20 years.

In January, 1995, the last film "Letter to Dad" co-produced by Xie Miao and Jet Li was released, which caused a very warm response.

Especially when the undercover father could not reveal his identity but beat himself, Xie Miao performed his son’s understanding and letting go of his father’s work, which was impressive.

Not long after, the movie "Peter Pan" starring Xie Miao was also released, and it was also very interesting to have a drag show with Ng Man Tat, an old actor.

Because of his outstanding performance, Jing Wong is ready to start cultivating the child vigorously and tailor-made a series of scripts for him.

What he didn’t expect was that all these were rejected by Xie Miao’s family.

In 1994, at the celebration banquet of "Gambling God 2", it was a gathering of stars.

Chow Yun Fat, Jing Wong, Chingmy Yau, Xiang Huaqiang and other big names also appeared at the banquet, and they raise your glass.

Xie Miao, who is only 10 years old, is particularly abrupt among them, and his mother looks a little heavy around him.

Since then, the one-year contract between Xie Miao and Jing Wong has expired.

Whether to renew the contract for filming or to quit the entertainment circle and go back to school has become the biggest problem in front of them.

While hesitating, mother Xie is going to consult the seniors in the circle.

Jing Wong, as a director who has been groping for many years, and even the rules of the entertainment circle, "Little Red Depends on Holding, Big Red Depends on Life".

Being popular is a matter of the right time, the right place and the right people, and it is difficult for someone to stay popular all the time. Generally, it is only a few short years, and if you miss it, you will be gone.

So he suggested that Xie Miao shoot while the iron is hot for two years. His mother has been with him all the time. He is still so smart. It’s really a pity to go back.

After these two years, you can also ask a private tutor to make up the lessons you left behind, and the children’s homework will not be difficult.

"Not everyone can be popular at any time, so there are not many opportunities."

Chow Yun Fat, however, had a different view at that time. He said that he just suffered from illiteracy and went through many detours.

For his excellent junior, he still suggested reading more books and making more plans for the future.

After weighing the pros and cons, Xie Mama, who had always paid attention to education, chose to listen to Chow Yun Fat’s ideas.

Despite Jing Wong’s retention, she insisted on leading Xie Miao back to Beijing.

It is said that before he left, Chow Yun Fat also gave the mother and son 5000 yuan and told Xie Miao to study hard.

Since then, Xie Miao has returned to the campus, but it is still a martial arts school related to filming.

Because of the popularity of the films made before, Xie Miao’s popularity was still very high after he returned to campus, and many local crews in Beijing invited him to make guest appearances.

However, many scenes have been rejected by their parents, and they will only take part in some small roles during the winter and summer vacations in Xie Miao, such as Beauty in New Jiangshan, Ci in Daming Palace and so on.

However, with the increasingly tense studies, more and more plays have been rejected, and the child star industry is also a new generation. His popularity has declined, and there are fewer and fewer crews looking for him to film.

In the days when he was not filming, Xie Miao still cherished the dream of being a martial arts star and studied very hard.

After entering middle school, he won all kinds of martial arts champions in the martial arts class of China Village Middle School in Haidian District, Beijing for five years, and he is an out-and-out martial arts master.

If Xie Miao had been studying hard in the next ten years, he would have made good achievements in martial arts.

But to everyone’s surprise, in 2000, he suddenly came back to co-shoot the TV series "Prime Minister Gan Luo Jr." with another child star, Cao Jun.

Arguably, Xie Miao is 18 years old this year, at the time of the college entrance examination, even ordinary people will choose to study without distractions, but he actually chose "distracted filming" at this juncture!

The play was filmed for six months, which is quite valuable for senior three students.

The result is obvious, not only did it not turn red again, but it affected my studies.

In the end, he failed to be admitted to his favorite university, so he had to go to the national sports major of Beijing Institute of Physical Education.

Although it is already a dream institution for many sports students, Xie Miao attended martial arts school to pave the way for filming in the future.

If you want to engage in performing arts, do you want to graduate from a regular film and television university or a sports institute?

There is no doubt that Xie Miao’s step is a big mistake, and inadvertently runs counter to what Chow Yun Fat had told him.

As the saying goes, when it comes, it is safe. After coming to the Institute of Physical Education, he concentrated on his studies.

He has thoroughly studied the national martial arts such as Changquan, Gunstick and Jiujiebian, and has never tried to come back again.

In 2005, because of a program, Xie Miao and Jet Li, who had been separated for a long time, reunited in the program.

Looking at the once intimate "dad", Xie Miao seems to recall the days when he was filming as a teenager.

When Jet Li asked him what his plans were after graduation, Xie Miao blurted out, "Make a film, make a martial arts film."

Jet Li smiled with relief, but Xie Miao didn’t know that the martial arts film market at this time was not as good as it was a decade ago, but the idol drama and Xian Xia drama dominated the world.

After graduating from college, Xie Miao, who got good grades, was successfully admitted to a teacher and became a primary school teacher.

Mother Xie was very pleased, but it wasn’t long before Xie Miao talked to her once, and he still didn’t want to give up his dream.

In 2006, after being understood by her mother, Xie Miao finally returned to the entertainment circle.

This time, he is full of confidence, but the rivers and lakes at this time are no longer the rivers and lakes of the year.

With the decline of film and television in Hong Kong, the former martial arts stars have either earned a lot of money long ago, or their prospects are not good enough to make a living.

At first, Xie Miao was only a walk-on, but just when he was discouraged, a crew noticed him.

In 2006, Xie Miao participated in the TV series The Legend of Shaolin Temple, in which there were both old friend Ji Chunhua and old actor Bao Guoan.

During the filming, his professional level and mentality were also appreciated by his predecessors.

After the broadcast of this drama, there was a "Shaolin style" at that time, and it was even introduced to foreign countries by foreign Fuji TV stations.

Later, sequels were filmed one after another, but Xie Miao still failed to turn red, and everyone’s impression of him was not as impressive as that of the villain Ji Chunhua.

When others introduce him, they will still say that he is the child who stood on Jet Li’s shoulder in "Five Ancestors of New Shaolin" a long time ago.

Recalling the glory of the past, Xie Miao knew that this time was already different.

However, he still didn’t think about changing careers, but chose to fight to the end. From 2010 to the present, all the films he participated in were mainly fighting, and the scores were not high.

Perhaps because of a kind of obsession, Xie Miao thought that he was pursuing wonderful drama and lacked in-depth training of acting skills, which led to the embarrassing situation now.

So, around 2014, he also began to try a new field-entering online movies.

Two years later, Xie Miao released his first film, A Dream on a Westward Journey.

However, because the plot and content are highly similar to Stephen Chow’s A Chinese Odyssey, he was scolded for plagiarism for a long time.

After the word-of-mouth plummeted, Xie Miao began to transform into a tough guy.

In 2023, he released the online movie Northeast never to lose, and this time, he was finally praised again.

The fighting style and compact plot from boxing to meat make this film one of the top ten high-scoring online movies in 2023.

A year later, Xie Miao and the original crew of Northeast never to lose made the film "Arrogant".

Originally, I thought it was another big online movie with boring plot and fooling the audience with all kinds of slow motion.

I didn’t think so. All the big V’s praised the forwarding, and even Lei Jun was willing to send a document to express his support.

Finally, according to the score "Arrogant", with a high score of 7.0, it is among the top ten Chinese movies in 2022.

At this point, Xie Miao finally made some achievements on his own in the film industry.

But now he is 38 years old, not to mention the first-line star, even the third line is a little far away.

Even if we continue on the road of online drama, what can we do?

Handsome than he is, younger than he is, and he can beat a lot of people, and he will never reproduce the scenery of Jet Li’s son.

In this regard, he himself understands very well, but Xie Miao still firmly stated: "Some things are not to persist when you see hope, but to persist before you see hope."

In any case, this spirit really deserves everyone’s study and admiration.

But you said, if you hadn’t quit in a hurry, would Xie Miao’s life now be another scene?

Editor in charge:

The new Passat Pro is coming soon

The new Passat Pro is coming soon

Recently, passenger car sales data show that the SAIC Volkswagen Passat series maintained its leading position in the mid- to high-end car market with sales of 21,796 units in August. From January to August this year, the cumulative sales of the Passat series have exceeded 148,000 units, firmly establishing its position as the sales champion of mid- to high-end cars. On September 10, a new member of the Passat series, the Passat Pro, will be officially launched that night. This marks that from the Passat basic model to the Passat Pro, the brand has built a product lineup covering different price ranges and meeting diverse needs. Consumers can choose according to their different preferences for cost performance or high-end intelligent driving experience.

The new Passat Pro is coming soon

Since entering the Chinese market, the Passat series has won the trust of more than 3.60 million consumers with its high quality and continuous technological innovation made in Germany. The Passat 2024 launched in March this year has quickly become a popular choice in the market due to its excellent comprehensive performance.

The new Passat Pro is coming soon

The Passat 2024 model offers two front face designs to meet individual needs. Its interior configuration is luxurious, including front seat ventilation and heating and 12-way electric adjustment, with rear aviation-grade sleep headrests and three-zone automatic air conditioning system to create an extremely comfortable riding environment. The model also integrates IQ. 360 panoramic view, PLA intelligent parking assistance system, and IQ. Drive intelligent driving housekeeper and many other advanced intelligent driving technologies to ensure the safety and convenience of each journey. The 380TSI high-power engine standard in the whole series provides strong power while also achieving good fuel economy.

The new Passat Pro is coming soon

At the Chengdu Auto Show, the new member of the Passat series, the Passat Pro, made its debut and opened for booking, attracting a large number of visitors. Its comprehensive improvement in design, luxury configuration, intelligence and quality became the highlight of the exhibition. The Passat family plans to adopt a two-generation co-selling strategy. The Passat Pro and the Passat 2024 are combined to meet the diverse needs of the mid-to-high-end car market with a more comprehensive product matrix.

Finally, the Passat Pro is expected to be officially released on September 10, and the new benchmark in the field of mid-to-high-end cars is about to be revealed, which is worth looking forward to. The new Passat Pro is coming soon!

The Yellow River’s water and sediment regulation has been officially launched, bringing great social, economic and ecological benefits into play.

CCTV News:Today (June 21st) morning, Xiaolangdi Water Control Project, located in the main stream of the Yellow River in Luoyang City, Henan Province, increased its discharge, marking the official start of water and sediment regulation of the Yellow River before the flood season on July 1st this year.

CCTV reporter Chen Xi:I am now at the site of the Xiaolangdi water control project, and the three-hole gate behind me has been opened, and three huge hoses are spewing out. This year, the Yellow River’s water and sediment regulation will last about 20 days, with a total discharge of 5.5 billion cubic meters and a sediment discharge of 80 million tons.

This year’s water and sediment regulation will jointly dispatch Wanjiazhai, Sanmenxia, Xiaolangdi and other reservoirs, concentrate large-flow water to discharge the impact, and send the silt in the reservoirs along the line and the downstream riverbed to the sea, thus increasing the flood discharge capacity of the main channel of the Yellow River. In addition, this year’s water and sediment regulation has increased the dispatching of three tributaries, namely Luhun, Guxian and Hekou Village. These three reservoirs can discharge clear water during the sediment discharge period of Xiaolangdi Reservoir, thus diluting the water with high sediment concentration in the river and reducing the impact on fish.

Yao Wenguang, Director of Flood and Drought Disaster Prevention Department of Ministry of Water Resources:Since 2002, the Yellow River Conservancy Commission of the Ministry of Water Resources has carried out water and sediment regulation for 22 consecutive years. The downstream river channel has been cut down by an average of 3.1 meters, and the flood discharge capacity has increased from 1,800 cubic meters per second to about 5,000 cubic meters per second. At the same time, it has replenished 1.05 billion cubic meters of ecological water for the downstream Yellow River Delta, and the water and sediment regulation sofa has exerted great social, economic and ecological benefits.

       The Yellow River has the largest sediment content in the world, with an average annual sediment discharge of about 1.6 billion tons. Implementing water and sediment regulation is one of the key measures to improve the coordination of water and sediment in the Yellow River. Before the flood season this year, the Ministry of Water Resources also previewed the water and sediment regulation scheme with the help of the "Digital Twin Yellow River" project. According to the monitoring, after 22 years of water and sediment regulation, the Yellow River has transported 3.25 billion tons of sediment into the sea, providing a reliable guarantee for ecological management and high-quality development along the Yellow River.

How to adjust the hundreds of millions of tons of sediment in the Yellow River?

According to the water and sediment regulation scheme of the Yellow River before the flood season in 2023, the water and sediment regulation started at 9: 00 on June 21st and lasted for about 20 days. Through the joint operation of several large reservoirs, the total sediment discharge is estimated to be more than 80 million tons. So, how to adjust so much sediment?

Every year before the main flood season of the Yellow River, the Ministry of Water Resources dispatches Wanjiazhai, Sanmenxia and Xiaolangdi reservoirs in the middle reaches of the Yellow River to relay and increase the discharge, forming an "artificial flood peak", so that the rushing river can take away the sediment at the reservoir bottom and the river bottom under the premise of ensuring safety. In the flood season, when the flood magnitude is not large and the sediment content is not high, the Ministry of Water Resources will jointly dispatch the middle and upper reaches of the reservoir in a timely manner, so as to pool the flood process of a certain magnitude and create conditions for the downstream river scouring.

Li Rongrong, Deputy Director, Institute of Hydrology and Sediments, Planning Institute of the Yellow River Survey, Planning and Design Institute:After the start of water and sediment regulation, Xiaolangdi Reservoir discharged a large flow of water, which washed away the sediment in the lower reaches of the Yellow River. When the water level of Xiaolangdi Reservoir discharged to the docking level, Wanjiazhai and Sanmenxia reservoirs were dispatched to discharge water, which impacted the sediment deposited in Xiaolangdi Reservoir. When the sediment-laden flow in the river meets the clear water in the reservoir area, because the density of the former is higher, the sediment-laden flow will sneak into the bottom of the clear water and continue to flow forward, forming a "density flow", and finally discharge the sediment from the dam bottom to achieve the effect of reducing siltation.

Before the flood season this year, the Yellow River Conservancy Committee of the Ministry of Water Resources previewed the water and sediment regulation scheme with the help of the "Digital Twin Yellow River" project, which provided effective assistance for this year’s water and sediment regulation.

       Ren Wei, Director of Program Technology Division, Defense Bureau, Yellow River Conservancy Commission, Ministry of Water Resources:Compared with previous years, this year’s water and sediment regulation has further optimized the regulation indicators of water and sediment regulation, and strived to achieve more sediment discharge from reservoirs and more sediment transport from rivers. For the first time, the joint dispatching mode was adopted, with Wanjiazhai, Sanmenxia and Xiaolangdi reservoirs as the main stream and Luhun, Guxian and Hekoucun reservoirs as the tributaries. The impact of water and sediment regulation on aquatic organisms was monitored for the first time, and measures were taken to minimize the impact of water and sediment regulation on aquatic organisms and their habitats. At the same time, strengthen ecological water supply in the Yellow River Delta and protect biodiversity in the basin.

In 22 years, the river bed in the lower reaches of the Yellow River dropped by 3.1 meters.

The Yellow River has been carrying out water and sediment regulation for 22 years. What effect has it achieved? According to the long-term monitoring of the Yellow River Conservancy Committee of the Ministry of Water Resources, the riverbed in the lower reaches of the Yellow River has dropped significantly through water and sediment regulation.

Ren Wei, Director of Program Technology Division, Defense Bureau, Yellow River Conservancy Commission, Ministry of Water Resources:Since the implementation of water and sediment regulation, the Yellow River has transported 3.25 billion tons of sediment into the sea, and the main channel of the downstream channel has decreased by 3.1 meters on average. The minimum flow capacity of the main channel has increased from 1,800 cubic meters per second before the flood in 2002 to about 5,000 cubic meters per second now, which has reduced the probability of small and medium-sized floods flooding in the downstream and greatly reduced the disaster losses in the beach area.

The sediment of the Yellow River mainly comes from the loess plateau in the middle reaches, so reservoirs in the middle reaches, such as Wanjiazhai and Xiaolangdi, are facing the problems of continuous sediment deposition and limited service life. In the past 22 years, Xiaolangdi Reservoir has discharged 2.58 billion tons of sand through water and sediment regulation, and the remaining capacity of sand retention is 4.1 billion cubic meters, which has provided a guarantee for flood control safety in the lower reaches of the Yellow River. In recent five years, Wanjiazhai Reservoir has continuously carried out sediment discharge operation, and its storage capacity has been restored to 172 million cubic meters.

Zhou Kangjun, Deputy Director of the Water Mediation Department of the Water Resources Administration of the Yellow River Conservancy Commission of the Ministry of Water Resources:We also implemented ecological water replenishment in combination with water and sediment regulation, and the ecological conditions along the lower reaches of the Yellow River and the estuary delta continued to improve. Since 2008, 1.05 billion cubic meters of ecological water has been replenished to the Yellow River Estuary wetland.

The reporter learned from the Yellow River Conservancy Committee of the Ministry of Water Resources that at present, the upper and middle reaches of the Yellow River are accelerating the preliminary work of major water conservancy projects such as Guxian and Heishanxia, so as to continuously improve the overall synergy of water and sediment regulation and solve the problem of insufficient motivation for subsequent water and sediment regulation. At the same time, along the Yellow River, efforts are being made to control soil erosion, plant trees, protect Shan Zhi slope, and reduce sediment from the source into the Yellow River.

"0 contact" to see a doctor, how to develop Internet medical care under the catalysis of epidemic situation in the future?

In fact, the Internet medical industry entered a bottleneck period in previous years. Policy restrictions are on the one hand, and the industry itself has many problems to be straightened out. For example, Internet medical care has at least two problems that cannot be ignored, namely, the quality and safety of medical care. Considering the particularity of medical behavior, for example, western medicine needs to see, touch and listen, Chinese medicine needs to look, hear and ask questions, and the diagnosis and treatment mode of face-to-face communication is ruled out. What is the accuracy of Internet medical diagnosis results? Accuracy-based medical safety geometry? In other words, does Internet medical care have the possibility of first consultation?


In this regard, Zhu Hengpeng, director of the Public Policy Research Center of China Academy of Social Sciences, said after the State Council issued the Opinions on Promoting the Development of "Internet+Medical Health" that this restriction was to ensure the quality and safety of medical services, which reflected the highly cautious attitude of the Health and Health Commission. However, he also pointed out that it is not that the first Internet consultation must surpass the first offline consultation in terms of safety and service quality, and it should be allowed by the policy. Instead, it should be judged whether the first Internet consultation is not inferior to the first offline consultation under the conditions of comprehensively weighing the four factors of improving the accessibility of medical services, reducing costs, improving efficiency and ensuring quality. In addition, in addition to quality and safety issues, Internet medical care still needs to be improved.


First, the relevant laws and regulations are not perfect and lack effective supervision.Internet medical treatment is still a new industry. At present, some laws and regulations are not perfect, which makes the Internet medical treatment industry lack comprehensive and effective supervision and restriction. For example, information security issues such as privacy leakage that may exist in the use of consulting services, telemedicine and mobile medical equipment need to establish a set of privacy protection laws and regulations that are suitable for the national conditions.


Second, some medical institutions hold a wait-and-see attitude towards "Internet+medical care".The main purpose of "Internet+medical care" operation is to solve the contradiction between the imbalance of medical services and the growing demand for health services by the masses. However, the current medical institutions, especially public medical institutions, are unable to let go of medical talents, and the conservative wait-and-see between departments has restricted the development of "Internet+medical care" to some extent.


Third, doctors’ "pain points in practice" need to be concerned.At present, most online doctors are still organizations with the status of compilation, and online "sharing" may mean offline "loss". There is still a long way to go to realize the combination of online and offline doctors, and to ensure that patients can easily obtain electronic prescriptions while online diagnosis and treatment, so as to complete the purchase of drugs.


Although there are still many places that need to be improved and perfected, Internet medical care still has great development potential in the long run. If Internet medical care does not stop at a short-lived prosperity during the epidemic, it must try its best to overcome various obstacles that affect long-term development. Its core lies in the efforts to promote the multi-party linkage development environment of medical institutions, doctors, Internet companies, etc., to form a complete and standardized closed-loop medical service and realize real "digital health".


In the future, Internet medical care should strive to grasp the demands of all parties and take demand as the source of development.There are still many pain points in China’s traditional medical service system, such as difficult and expensive medical treatment, and the demands of all participants for Internet medical care are obvious. In this context, Internet medical enterprises need to think from the perspective of users’ needs, and seek application models and business models centered on users’ needs in the fields of medical services, public health, medical security and drug management.


The smart medical service model of "big data+artificial intelligence" will play an important role in promoting the development of Internet medical care. Intelligent medical products integrate disease monitoring, health management and decision-making, which can realize the interaction between patients and medical personnel, medical institutions and medical equipment, and gradually achieve informationization. I believe that in the near future, Internet medical care will be integrated with more high technologies such as artificial intelligence and sensing technology, so that medical services will become truly intelligent.

The National Development and Reform Commission responded to eight hot spots, which are related to work and "food, clothing, housing and transportation"

  BEIJING, March 6 (Zhongxin Finance Xie Yiguan Shao Wanyun) How do you view the economic growth target of around 5%? What is the price and employment situation this year? How to play the pulling role of "Troika"? How to ensure food security and energy security?

  On the 6th, the State Council Office held a series of press conferences on the theme of "Opening by Authoritative Departments". Zhao Chenxin, Li Chunlin and Yang Yinkai, deputy directors of the National Development and Reform Commission, attended and responded to many hot issues.

  Talk about GDP

  — — The expected target of about 5% is in line with the trend of economic operation.

  The government work report puts forward the main expected targets for this year’s development, in which the GDP will increase by about 5%.

  In Zhao Chenxin’s view, the expected target of about 5% conforms to the trend of economic operation and the law of economic development, and is also conducive to guiding all parties to pay more attention to improving the quality and efficiency of economic development, accelerating the construction of a new development pattern and promoting high-quality development.

  "We have made statistics and analysis. Among the 31 provinces, autonomous regions and municipalities, 27 provinces have higher expected targets than the whole country, among which 23 provinces have 5.5% or above. The development confidence and pragmatic measures taken by various localities have created conditions and laid the foundation for the realization of national goals." Zhao Chenxi said.

  Talk about prices

  — — Have confidence and ability to achieve the expected goal of CPI this year.

  According to the government work report, the main expected target of CPI for the whole year is an increase of about 3%.

  "This year, due to geopolitical conflicts, imported inflation risks and other multiple factors, domestic price operation still faces some uncertain and unstable factors." Li Chunlin said, but we must see that China’s grain has been abundant for 19 years, and it has remained above 1.3 trillion Jin of grain for many years. The bumper harvest of grain is the biggest "ballast stone" for us to ensure stable prices.

  "At the same time, the pig production capacity is reasonable and abundant, the commodity supply is sufficient, the energy security is strong, and the system of ensuring supply and stabilizing prices is further improved. It can be said that the foundation for maintaining the stable operation of prices is very solid, and we have the confidence and ability to achieve the expected goal of CPI this year. " Li Chunlin said.

  Video: National Development and Reform Commission: Have confidence and ability to achieve the expected target of CPI this year. Source: China News Network.

  Talk about consumption

  — — It is predicted that consumption will become the main driving force of economic growth this year.

  Final consumption is the lasting driving force of economic growth. At the national level, it has been repeatedly emphasized that restoring and expanding consumption should be given higher priority.

  Li Chunlin pointed out that from the consumption figures during the Spring Festival, China’s consumption has accelerated since the beginning of the year. At present, some uncertain factors restricting the release of consumption are gradually being eliminated. With the rapid release of consumption potential, the growth rate of major indicators in the consumption field is expected to gradually pick up in the first half of the year. Looking forward to the whole year, consumption can become the main driving force of economic growth and better play a fundamental role in economic growth. This is a prediction of the consumption situation this year.

  "In the new year, there are many policy tools in our policy toolbox to deal with the unfavorable factors that restrict consumption. We have the confidence and ability to ensure the implementation of measures to promote consumption this year, and make consumption make greater contributions in the annual growth rate of about 5% of GDP. " Li Chunlin said.

  Talk about investment

  — — Further strengthen the key role of investment in optimizing the supply structure

  In terms of investment, Yang Yinkai said that this year, we will continue to do a good job in expanding effective investment, solidly promote the construction of major projects, effectively promote the investment of the whole society through government investment and policy incentives, focus on consolidating the good momentum of steady growth of infrastructure investment and manufacturing investment, and further enhance the key role of investment in optimizing the supply structure.

  According to Yang Yinkai, focus on the following four aspects: First, focus on short-board areas and weak links, and accelerate the construction of key areas; Second, give full play to the role of various investment policies and promote the construction of major projects as a whole; Third, strengthen the project reserve and continuously improve the quality of preliminary work of investment projects; The fourth is to further stimulate the vitality of private investment and continuously optimize the investment environment.

  Talking about foreign investment

  — — We will encourage foreign investment to deepen the China market with a more open and inclusive attitude.

  "China’s new characteristics of increasing the total amount of foreign investment and optimizing its structure fully demonstrate the global investors’ investment in China’s development ‘ Confidence vote ’ 。” Yang Yinkai said that in attracting foreign investment this year, we will steadily expand the institutional opening of rules, regulations, management and standards, and strive to create a market-oriented, rule-of-law and international first-class business environment to provide support for global investors to invest in China. In the key work, including the orderly promotion of telecommunications, Internet, education, culture, medical care and other fields.

  Yang Yinkai also stressed that China has always been an "activist" in opening to the outside world at a high level, and we will encourage foreign investment to deepen the China market with a more open and inclusive attitude.

  Talk about employment

  — — The employment situation will stabilize and improve.

  Employment is the biggest and most basic livelihood. Li Chunlin said that from this year’s situation, the external environment has become more complicated and severe. The number of domestic college graduates and urban employment demand have reached new highs, and employment expansion and quality improvement still face some pressures and challenges. However, we must also see that with the steady growth, stable employment and stable prices, the business entities such as enterprises will resume development, which will lead to the expansion of employment demand and the increase of jobs, and the employment situation will be stable and good.

  "Last year, we set a new employment target of 11 million people, and actually completed 12.06 million people, 1 million more than the planned target. The target set this year is about 12 million people, 1 million more than last year’s target, which fully reflects our confidence and determination to stabilize employment. "

  Talking about food security

  — — The string of ensuring national food security cannot be relaxed for a moment.

  In recent years, the international grain market fluctuates greatly, and food security has become a common concern.

  Zhao Chenxin said that on the whole, China’s grain supply and price stability foundation is solid, grain production has been bumper year after year, market regulation has been continuously improved, the circulation system is safe and reliable, the inventory is at a high level, and the ability to cope with major natural disasters and public emergencies has been continuously improved. The overall food security situation is good, and the food supply can meet the daily consumption of the people and the development needs of related industries.

  However, Zhao Chenxin also pointed out that China has a population of more than 1.4 billion. Solving the problem of eating well has always been the top priority in governing the country, and the string of ensuring national food security cannot be relaxed for a moment. On the one hand, do a good job in grain production. On the other hand, fully guarantee market supply.

  Talking about energy security

  — — Comprehensive policy to ensure safe and stable supply of energy

  Energy security is an important part of national security, and it is a typical "big country". "Overall, China’s energy security is guaranteed." Li Chunlin said that in 2023, the international energy supply and demand situation is still complicated and there are many uncertain factors; The recovery and development of domestic economy has driven the steady growth of energy demand, and the contradiction between regional and periodic energy supply and demand still exists.

  Li Chunlin said that in order to ensure stable energy supply and price, we will continue to strengthen the construction of energy production, supply, storage and sales system on the basis of preliminary work, and comprehensively implement policies to ensure safe and stable energy supply. First, increase energy production and supply; Second, continue to consolidate energy reserves; The third is to keep energy prices stable; The fourth is to resolutely keep the bottom line of people’s livelihood.

The price reduction of Mercedes-Benz EQE in Qingdao is coming, and the latest offer is 348,000! Preferential treatment waits for no man.

[car home Qingdao Preferential Promotion Channel] Recently, we learned from Mercedes-Benz dealers that a large-scale preferential promotion activity is being carried out in Qingdao. The highest discount has reached an astonishing 130,000 yuan, and the lowest starting price has dropped to 348,000 yuan. If you have a car purchase plan, you may wish to click "Check the car price" in the quotation form to get a higher discount.

青岛地区奔驰EQE降价来袭,最新报价34.8万!优惠不等人

The front face design of Mercedes-Benz EQE adopts a unique starlight grille, and the brand’s iconic starlight pattern is embedded inside, which is not only beautiful but also full of scientific sense. The air intake grille adopts a closed design, which shows its pure electric identity. At the same time, it is matched with LED headlights and daytime running lights on both sides, making the whole front look sharper and more dynamic. Overall style, EQE follows the design language of Mercedes-Benz family, with smooth lines and coordinated body proportions, showing a unique charm of combining modernity and classics.

青岛地区奔驰EQE降价来袭,最新报价34.8万!优惠不等人

Mercedes-Benz EQE has a length, width and height of 4,969 * 1,906 * 1,514 mm, a wheelbase of 3120mm, and a front track of 1634mm and a rear track of 1,645 mm. The body lines are smooth and elegant. Both the front and rear tires adopt the specifications of 255/45 R19, and the fashionable and dynamic rim design further improves the visual effect and driving stability of the whole vehicle.

青岛地区奔驰EQE降价来袭,最新报价34.8万!优惠不等人

Mercedes-Benz EQE interior adopts luxurious and modern design style, and the center console is equipped with a 12.8-inch touch screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and sunroof. The steering wheel is made of high-quality leather, with electric up-and-down and forward-and-backward adjustment functions, providing excellent grip and comfort. The car is also equipped with three front-row Type-C interfaces and two rear-row USB/Type-C interfaces, as well as the wireless charging function of the front-row mobile phone, which is convenient for passengers to use mobile devices. In terms of seats, the main and co-pilot seats are made of imitation leather, which provides multi-directional adjustment functions such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). In addition, the front seats also have heating and ventilation functions, further improving the ride comfort. The rear seats support proportional reclining, and the space can be flexibly adjusted as needed. In addition, the driver’s seat and the co-pilot seat are also equipped with electric seat memory function, which is convenient for drivers and passengers to quickly adjust to the most comfortable position.

Mercedes-Benz EQE is equipped with an efficient motor with a maximum power of 300kW and a maximum torque of 858N·m, which provides a strong power output and a smooth driving experience for the vehicle.

Car home car owners’ evaluation of Mercedes-Benz EQE is: "I think it’s good. It may be ordinary at first sight, but the real car is still pretty good. It is that the taillights are a bit like BYD. " This evaluation not only affirmed the aesthetic feeling of EQE design, but also pointed out the uniqueness of its taillight design.

Air ticket prices in many places in China are on the rise, with an average price of 802 yuan, an increase of 40% over the same period in 2021.

This article is transferred from: Hangzhou Net.
In 2022, Spring Festival travel rush has officially kicked off. The reporter searched for air tickets on multiple platforms and found that in 2022, the price of round-trip air tickets in Spring Festival travel rush showed an upward trend.
Miss Wang’s hometown is in Zhangye, Gansu. "Working in Hangzhou for a year always wants to go back to my hometown in the New Year. The ticket from Hangzhou to Zhangye has been bought, and the journey cost 2,100 yuan. The return trip is currently 2,700 yuan, almost full price. " In previous years, the fare for flights in similar time periods was around 1,700 yuan.
According to the data provided by Ctrip, an online booking platform, the search volume of Spring Festival air tickets increased by 30% year-on-year one month before the start of Spring Festival travel rush. The proportion of orders staying in hotels one day before New Year’s Eve increased by 241% year-on-year.
This data also reflects from the side that people’s awareness of self-protection has improved significantly during the prevention and control stage of epidemic normalization.
One year ago, the search volume of Spring Festival air tickets increased by 30% year-on-year
The press conference of the State Council Joint Defense and Control Mechanism held on January 15th revealed that in 2022, Spring Festival travel rush will send 1.18 billion passengers nationwide. In order to make the journey safer, many passengers choose to travel at the wrong peak and set foot on the journey home in advance.
Ctrip data shows that as early as one month before the start of Spring Festival travel rush, many users searched for Spring Festival tickets through Ctrip. From December 17th to January 16th, the search volume of Spring Festival air tickets increased by 30% year-on-year.
During the period of Spring Festival travel rush, the price of return air tickets from many places in China showed an upward trend. The average ticket price is about 802 yuan, an increase of over 40% compared with 2021. Among them, the growth rate of Guangzhou-Chengdu and Shenzhen-Shanghai increased by about 30% year-on-year. In terms of order volume, the number of air tickets booked in Spring Festival travel rush in 2022 from January 10th to January 16th increased by over 70% from the previous month.
Ctrip data shows that Sanya-Shanghai, Shanghai-Chengdu, Beijing-Haikou, Shanghai-Chongqing, Guangzhou-Shanghai, Shanghai-Guangzhou, Sanya-Chengdu and Shanghai-Changchun are the popular routes in Spring Festival travel rush. From the starting point, Shanghai, Beijing, Guangzhou, Sanya, Chengdu, Shenzhen, Haikou, Chongqing, Hangzhou and Nanjing are the popular starting cities in Spring Festival travel rush.
Judging from the destination cities of air tickets in Spring Festival travel rush, besides Shanghai, Beijing, Sanya, Chengdu, Chongqing and other cities, Changchun, Harbin, Shenyang and other cities with obvious ice and snow properties are also popular choices for travel.
Users choose to stay in the hotel 1-3 days in advance.
In the prevention and control stage of epidemic normalization, "safety" has become a key word for travel. In this context, this year’s Spring Festival holiday trend of local and surrounding hotels is obvious. According to Ctrip data, as of 12 noon on January 17th, more than half of the passengers who booked hotels during the Spring Festival in 2022 came from this province. In order not to gather, not to get together, and to make travel safer and more secure, many users choose to stay in the hotel 1-3 days in advance. The data shows that the proportion of orders staying in hotels one day before New Year’s Eve increased by 241% year-on-year.
In the hotel orders during the Spring Festival, parent-child hotels, hot springs, urban resorts and other types of hotels are still the first choice for users. E-sports rooms and various special room types have also greatly enriched the stay experience. Among them, the order volume of e-sports rooms has increased by 32% compared with the same period of last year.
Reporting/feedback

Listen to the marketing director of "roadside picnic": How to sell the magic film to the ordinary audience?

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

 

  For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

 

  From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

 

  Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

 

[Talking about the marketing tone]

 

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

 

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

 

  The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

 

  To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

 

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

 

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

 

  Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

 

  Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

 

[Talking about film arrangement]

 

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

 

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

 

  If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

 

Zi Shijun: Does this film have the action of "online distribution"?

 

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

 

[Talking about materials]

 

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

 

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

 

  Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

 

  But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

 

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

 

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

 

  It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

 

  The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

 

[Talking about cross-border]

 

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

 

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

 

  In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

 

  There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

 

  My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

 

[Talking about roadshows]

 

Zi Shijun: This roadshow is going well. How did you choose the route?

 

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

 

  The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

 

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

 

Li Xin:The commentary track is the "value-added service" we talked about this film before.

 

  Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

 

  Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

 

[Talking about derivatives]

 

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

 

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

 

  First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

 

  If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

 

  Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

 

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

 

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

 

  Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:


Notice of Yueyang Municipal Bureau of Finance on Doing a Good Job in Editing and Examining 2022 Annual Budget Performance Targets

Yue Cai Yu [2021] No.165

Municipal budget units:

2022 is the year to promote the implementation of the "Measures for the Implementation of Yueyang Budget Performance Management". In accordance with the requirements of the Measures for the Administration of Budget Performance Targets in Hunan Province and the Notice of Hunan Provincial Department of Finance on Forwarding the Guidelines for Setting and Selecting Core Performance Targets and Indicators of Central Departments (Trial), in order to comprehensively promote the "six synchronizations" of budget performance targets and budgeting in our city, the same declaration, the same approval, the same publicity and the same operation, and the integrated mechanism of budget management and performance management, the budget performance of municipal fiscal expenditure in 2022 will be continuously improved. The relevant matters concerning the compilation of the 2022 annual budget performance target are hereby notified as follows:

First, the scope of performance objectives

All the policies, project expenditures and overall departmental expenditures of municipal budget units guaranteed by financial funds are fully covered and included in the management scope of editing and reviewing the budget performance targets in 2022. Among them, the project expenditure covers the declaration of medium-and long-term performance targets and annual performance targets, including departmental budget projects, municipal special projects and special transfer payment projects, except the following "three types of special projects": ① all kinds of personnel welfare benefits and subsidies, medical treatment special projects; (2) involving confidential projects (with confidentiality instructions); (3) special debt service, etc.

Second, the principle of performance objectives

In 2022, the application and review of the budget performance target should be based on zero, follow the idea of "funds follow the project", pay attention to the cost-effectiveness of project expenditure, and fill in the report in strict accordance with the instructions for reporting the budget performance target management report (Annex 1), and conform to the following principles: First, it is highly correlated. The performance target should be based on the financial affordability of the benchmark, and its performance indicators should be clear, related to the direction of expenditure and policy basis, related to the responsibilities of the department and its career development plan, and directly related to the content of the overall performance target. The second is to highlight the key points. Performance indicators should cover the main contents of policy objectives and expenditure direction, and indicators that can reflect the main output and core effect of the project should be selected, optimized and feasible, and focused. The third is quantitative and easy to evaluate. Performance indicators should be detailed and quantified, with clear evaluation criteria. Under the premise of controllable cost, performance indicators can be easily obtained through statistics, investigation and evaluation. Non-quantitative indicators should be expressed qualitatively with measurability, and can be judged by the evaluation method of analysis and rating.

Third, the performance target declaration and approval process

Following the principle of "department-finance-department" and "performance-budget-performance", the compilation of performance targets of the municipal budget in 2022 will be started simultaneously with the integrated reporting system of departmental budget management. By October, 2021, each budget unit has basically compiled the performance target of project expenditure according to the "One Up" procedure of departmental budget in 2022. In the next stage, it will focus on the reporting of performance target from "One Down" to "Two Up", as well as online and offline auditing. For the editing process, please refer to the "Flowchart of Reporting Performance Target of Municipal Departments" (Annex 4).

1. Budget unit preparation. According to the principal responsibility principle of "whoever applies for funds will prepare the objectives", the performance objectives are set by various departments and their subordinate units at different levels. The main reporting unit shall declare the performance target against the benchmark according to the budget preparation in 2022, and define the person responsible for the project performance. The project performance target declaration form prepared by the project unit shall be submitted to the budget department together with the project materials. The special funds and the department’s overall expenditure performance target declaration form (Annexes 2 and 3) compiled by the budget department shall be entered into the integrated budget management system synchronously with the department’s budget. Government procurement of more than 1 million yuan of service and engineering projects, the other needs to be submitted in the government procurement system.

2. Audit by the financial department. The compilation and review of the 2022 annual budget performance target shall be managed and reviewed by the financial department. That is, the preliminary examination of business departments and the review of budget and performance management departments. The municipal finance department has divided the budget unit corresponding to the centralized budget management department into two blocks (Annex 5), entrusted two third parties to implement performance target tracking and evaluation services, and organized the evaluation and evaluation of the reporting quality of budget performance targets of budget units and the service quality of third parties (Annex 6).

3. Third-party follow-up audit. In the audit stage of the financial department, the third party is entrusted to follow up and audit the performance target declaration of each budget unit in the whole process. From the aspects of project fund application, general situation of the project, performance objectives and performance indicators, etc., it shall be audited item by item according to the contents of the declaration form. First, whether the performance targets reported by the audit unit meet the scope of reporting, and whether there are targets that should be reported but not reported; Second, whether the contents of the audit objectives are complete and comprehensive, and whether the performance indicators are set scientifically, reasonably and clearly; The third is to review whether the project performance objectives are revised and improved according to the feedback. Fourth, focus on the new performance targets of budget units, as well as the capital projects with large deviation from the performance targets of last year, conduct key substantive audits, and evaluate the quality of declarations. Among them: if the audit result is "excellent", it will be passed directly; If the audit result is "general", feedback the relevant departments or units to modify and improve their performance objectives; If the audit result is "poor", feedback the relevant departments or units to re-submit according to the procedures.

4. Budget unit modification. Each budget unit shall refer to the audit opinions of the Municipal Finance Bureau and the third party feedback, and organize the departments and units to revise and improve the benchmark in time. For the compilation of performance targets of classified departments or classified projects, in accordance with this notice and other relevant provisions, the competent department shall organize its own audit and management, which may not be included in the scope of third-party services, but it is necessary to report the project expenditure list to the performance management department and counterpart business department of the Municipal Finance Bureau for the record.

5. Approval of performance targets. The municipal finance department shall, according to the budget items reported by the budget unit "integrated budget management system", audit and record the paper performance targets confirmed by the third party. When approving the budget, the budget performance targets corresponding to budget preparation will be approved simultaneously. The approved performance targets shall not be modified arbitrarily. If it is really necessary to adjust or modify the performance target due to special reasons during the implementation, the modification can be reported according to the procedure before the project implementation or before the progress is 50%. The application procedures for performance targets of new projects shall be implemented in accordance with relevant documents.

Fourth, the performance target editing work requirements

1. Raise awareness and strengthen cooperation. Each budget department (unit) is the responsible subject of performance target management. It is necessary to improve the political position, fully understand the importance and necessity of performance target management, effectively strengthen organizational leadership, and implement the responsibility of special personnel. It is necessary to pay attention to coordination and cooperation, form a joint effort of editing and reviewing performance targets, communicate and solve problems encountered in the process of compiling and reporting in time, ensure that performance targets and performance indicators are set scientifically and reasonably, and reflect the expected performance level of project funds realistically.

2. Linkage joint review and enhanced application. Earnestly regard the budget performance target as a prerequisite for budget application, budget arrangement and budget adjustment, and promote the two to establish a dynamic adjustment mechanism in which projects can enter and exit, budgets are maintained and pressured, and funds are increased and decreased. At the same time, we will gradually improve the mechanism of self-examination, third-party tracking and evaluation, and coordinated joint examination of financial and auditing departments, make full use of the performance evaluation results of all links, and resolutely cancel or adjust and optimize the projects that have not compiled performance goals or have unreasonable performance goals and poor performance goals.

3. Timely submission and strict assessment. Time is tight and tasks are heavy when reporting budget performance targets. All budget units should strictly follow the progress and quality requirements of the target declaration, actively take measures, make overall arrangements, pay close attention to the implementation of the performance target declaration of their own departments and subordinate units, and submit (offline) paper documents and (online) system electronic documents in time to ensure that the performance target data and performance indicators after the "second entry" are consistent with the integrated budget management system, electronic documents and reviewed paper documents. According to the quality of performance target submission, the municipal finance department will conduct performance tracking assessment on budget units in strict accordance with the relevant provisions in the assessment methods for budget performance management in Yueyang City.

The budget units directly under the municipal government need to be connected and consulted in the process of organizing the implementation of the budget performance target declaration and editing. Please contact the Performance Management Section of the Municipal Finance Bureau and the third party in time according to your actual situation.

The attachments involved in this paper are: the filling instructions of the budget performance target management declaration form (Annex 1), the department’s overall expenditure budget performance target declaration form (Annex 2), the project expenditure budget performance target declaration form (Annex 3), the flow chart of the municipal department’s budget performance target declaration form (Annex 4), the third-party benchmarking service form for budget performance target editing (Annex 5), and the third-party service quality assessment score form for budget performance target editing (Annex 6). Eight attachment materials, such as the quality assessment and scoring rules for budget performance target declaration (Annex 7) and the reference module for financial expenditure performance target indicator reporting (Annex 8), are requested to be downloaded by all units to Yueyang Municipal Performance Work QQ Group (Group No.305341818).

Contact: Zhong Ju, Li Weidong.

Telephone: 0730-8859935

Box: 2739459@qq.com

Attachment: 1. Instructions for filling in the budget performance target management declaration form

2. Department overall expenditure budget performance target declaration form

3. Project expenditure budget performance target declaration form

4. The municipal departments budget performance target declaration flow chart

5. Compile and review the third-party benchmarking service table for the budget performance target

6. Assess the budget performance targets and edit the third-party scoring table

7. Budget performance target declaration quality assessment scoring rules

8. Reference module for reporting financial expenditure performance target indicators

Yueyang bureau of finance

October 21, 2021

Annex 1

Instructions for filling in the budget performance target management declaration form

I. Form composition

The declaration form of expenditure budget performance target of fiscal expenditure items and the declaration form of overall expenditure budget performance target of departments set in this annex are applicable to the reporting by budget departments (units) when preparing departmental budgets, and serve as the main basis for budget performance target audit, budget fund arrangement and budget performance evaluation.

Second, matters needing attention

(a) all the municipal budget units that use financial funds to ensure the preparation of the departmental budget in 2022 should, according to the departmental functions and responsibilities and the annual work plan, predict the overall output and effect of the overall expenditure of the department in this year, and prepare the "Declaration Form for the Performance Target of the Overall Expenditure Budget of the Department (Unit)".

(2) Project expenditure refers to the annual project expenditure plan that the budget department brings into the scope of departmental budget preparation in order to complete its specific administrative tasks or career development goals. In 2022, all project expenditures applying for financial appropriation shall be filled in the Declaration Form for Budget Performance Target of Financial Expenditure Projects.

(3) After the above forms are entered in the departmental budget software, the printed paper version shall be stamped with the official seal, and together with the relevant documents, they shall be submitted in duplicate to the Performance Management Department of the Municipal Finance Bureau (the third party shall be entrusted to collect and track the audit).

(4) Download address of the application form: Yueyang Municipal Performance Work QQ Group: 305341818.

Third, the instructions for filling in the report

(a) the department’s overall expenditure budget performance target return

1. Year: fill in the year in which the department budget is prepared. For example, prepare the departmental budget for 2022 in 2021 and fill in "2022".

2. Reporting unit (seal): Before the performance target application form is submitted to the Municipal Finance Bureau, affix the official seal of the budget unit here.

3. Person in charge of the unit: signed by the principal person in charge of the unit.

4. Budget unit: fill in the full name of the budget department according to the specifications.

5. Performance management liaison: the name and contact information of the person responsible for reporting performance objectives.

6. Headcount: the number of people to be staffed according to the "three-fixed" scheme, and the actual number of people is the actual number of people in the budget unit.

7. Overview of departmental functions and responsibilities: briefly describe the main functions and responsibilities of this department.

8. Annual revenue budget: fill in the total revenue funds of the annual budget of the department.

9. Annual expenditure budget: fill in the total amount of expenditure funds in the annual budget of the department and divide it into basic expenditure and project expenditure.

10. Annual performance target of the overall expenditure of the department: The budget department describes the output and effect achieved by the department using the budget funds in the year according to the tasks assigned by the party committees and governments at all levels and the development plan of the department.

11. Annual performance index of overall expenditure of the department: it is the refinement and quantification of the overall expenditure performance target of the budget department.

(1) Output indicators: reflect the products and services completed by the department according to the established objectives. It can be further subdivided into: quantitative indicators, reflecting the number of products or services planned by the department; Quality indicators, reflecting the standards, levels and effects of products or services provided by the department; Timeliness index, reflecting the timeliness and efficiency of the products or services planned by the department; Cost index, reflecting the cost of products or services that the department plans to provide.

(2) Benefit indicators: reflect the realization degree and influence of the expected results of the overall expenditure of the department related to the established performance objectives, including economic benefit indicators, social benefit indicators, ecological benefit indicators, sustainable impact indicators, social public or service object satisfaction indicators, etc.

Three-level indicators: according to the actual work needs, the subdivided performance indicators are determined as specific contents.

Indicator value: determine the specific value of the indicator content, in which the quantifiable value is described by numerical value and the non-quantifiable value is described by qualitative description.

The specific contents of the "output index" and "benefit index" of the department’s overall expenditure determined in actual operation, each budget unit may select or supplement the above indicators according to actual needs.

12. Other issues that need to be explained: other contents that need to be supplemented in the application that reflect the overall performance target of the department.

13. Audit opinions of the financial department: The opinions and suggestions made by the financial department when auditing the performance targets declared by the budget units shall be filled in by the financial department.

(two) the financial expenditure project budget performance target declaration form

1. Year: fill in the year in which the departmental budget is prepared or the year in which the project funds are applied for. For example, prepare the departmental budget for 2022 in 2021 and fill in "2022"; To apply for the use of project funds in 2021 during the implementation of 2022, fill in "2021".

2. Reporting unit (seal): Before the performance target application form is submitted to the Municipal Finance Bureau, affix the official seal of the budget unit here.

3. Person in charge of the unit: signed by the principal person in charge of the competent department.

4. Project name: fill in the form according to the standardized project name, which is consistent with the project name of the department budget.

5. Project attributes: It can be divided into new projects and continuation projects, and the selected project is marked with √ in front of □. New projects refer to projects that need to be included in this year’s (budget) arrangement; Continuing projects refer to projects approved in the previous year (budget) and arranged in this year (budget).

6. Competent department: fill in the full name of the competent department of the project.

7. Start and end time of the project: fill in the start time and planned completion time of the overall implementation plan of the project.

8. Person in charge of the project: the name and contact information of the main responsible person responsible for the implementation of the project (lifelong responsibility system for project performance).

9. Performance management liaison: the name and contact information of the person responsible for reporting performance objectives.

10. Project type: It is divided into capital construction category (including three categories), administrative category (including three categories) and other special categories. Please tick "√" before "□" in the selected project.

11. General situation of the project: briefly describe the content, purpose, scope and duration of the project.

12. Basis of project establishment: describe the basis of project establishment, feasibility of project declaration, necessity of project declaration, etc. respectively, which should be consistent with the application materials of project establishment. If there are relevant documents, policies and leadership instructions, the file name and document number shall be indicated, and the main contents of the project establishment in the document shall be briefly explained, and the corresponding paper materials shall be provided as attachments.

13. Project funds: Fill in the total amount of project funds, and fill in them separately according to the source of funds. The amount and nature of declared funds in 2022 should be consistent with those in the departmental budgeting software.

14. Safeguard measures of the unit: the systems and measures for the implementation of existing or proposed safeguard projects of the unit.

15. Annual implementation schedule of the project: set the specific implementation contents of the project in stages according to the characteristics of the project, clearly and clearly fill in the implementation contents of each stage, and divide the planned start time and planned completion time.

16. Long-term performance goal of the project: describe the overall output and effect of the project during the whole planning period, mainly using qualitative description, but indispensable quantitative description. For example, in the first year of long-term project implementation, the medium-and long-term output indicators and benefit indicators of this project should be formulated with reference to this table.

17. Annual performance target of the project: according to the characteristics and specific implementation contents of the project, the quantity, quality, cost and timeliness of the project’s output this year and the planned social, economic and environmental benefits are further refined to form specific measurable objectives and tasks.

18. Annual performance index of the project: it is the refinement and quantification of the annual performance target of the project. According to the actual situation of the project, the unit sets performance indicators from the reference aspects or other aspects given in the table, and it should be quantified as much as possible. Among them, the output indicator is required; Benefit indicators can be selected and filled according to the characteristics of project funds; Units can design their own performance indicators according to the characteristics of project funds.

Output indicator: reflects the products and services that the budget department plans to complete according to the established objectives. It can be further subdivided into: quantitative indicators, reflecting the number of products or services planned by the budget department; Quality indicators, reflecting the standards, levels and effects of products or services that the budget department plans to provide; Timeliness index, reflecting the timeliness and efficiency of the products or services that the budget department plans to provide; Cost indicators reflect the cost, unit cost and total cost of the products or services that the budget department plans to provide.

Benefit indicators: reflect the degree of realization of the expected results of fiscal expenditure related to the established performance objectives, including economic benefit indicators, social benefit indicators, environmental benefit indicators, sustainable impact indicators, etc.

(1) Level 3: The subdivided performance indicators are determined as specific contents according to the actual work needs.

(2) Indicator value: Determine the specific value of the indicator content, in which the quantifiable value is described by numerical value and the non-quantifiable value is described qualitatively.

The specific contents of the "output index" and "benefit index" of the department’s overall expenditure determined in actual operation, each budget unit may select or supplement the above indicators according to actual needs.

19. Other issues that need to be explained: reflect other contents that need to be supplemented in the application for project performance objectives.

20. Audit opinions of the financial department: The opinions and suggestions made by the financial department when auditing the performance targets declared by the budget units shall be filled in by the financial department.

Annex 2

Department (unit) overall expenditure budget performance target declaration form

(2022)

Reporting unit (seal):                           
Person in charge of the unit:

Department basic information

Budget unit

performance management

liaison personnel/person

contact number

Staffing number

Actual number of people

Departmental functions

Overview of responsibilities

Annual revenue budget of the unit (ten thousand yuan)

Total income

Public financial appropriation

Government fund allocation

Non-tax revenue appropriation

Other appropriations

Total expenditure

the basic expenditure

Project expenditure

among

Three Public Funds Budget (ten thousand yuan)

total

Operating and purchasing expenses of official vehicles

Expenses for going abroad on business.

Official reception fee

Annual performance target

Overall departmental expenditure

1.

2.

3.

……

Annual Performance Indicator Department Overall Expenditure

Primary index

Secondary index

Three-level index

index value

Output index

(Expected public goods or services, including quantity, quality, timeliness, cost, etc.)

quota

1.

2.

quality index

1.

2.

Aging index

1.

2.

Cost index

1.

2.

Primary index

Secondary index

Three-level index

index value

performance indicator

(Expected possible benefits, including economic benefits, social benefits, environmental benefits, sustainable impact, and customer satisfaction, etc.)

economic benefits

1.

2.

social benefit

1.

2.

environmental benefit

1.

2.

Sustainable impact

1.

2.

Satisfaction of clients

1.

2.

question

Other specified

1.

2.

3.

……

Audit opinion

department of finance

(Seal)

Year month day

Annex 3

Project expenditure budget performance target declaration form

(2022)

Reporting unit (seal):                           
Person in charge of the unit:

Basic information of the project

Project name

Project attribute

New item □                      
Continuation project □

department responsible for the work

Project start-stop time

project leader

contact number

performance management

liaison personnel/person

contact number

Project type

1. Capital construction category
□ In which: new construction □ expansion □ reconstruction □

2. Administrative undertakings □ Among them: procurement □   
Repair category □ reward category □

3. Other special categories □

Project overview

project approval and initiation

on the basis of

Project funds

Project fund application (ten thousand yuan)

Item

Arrange funds in the last year

Apply for funds this year

Combined plan

Municipal funds

Provincial funds

Central funds

funds in the hands of the localities

Detailed expenditure budget (ten thousand yuan)

Item

Arrange funds in the last year

Apply for funds this year

Calculation basis and explanation

Combined plan

one

2

three

……

The existing (or proposed) systems and measures of the unit to ensure the implementation of the project.

Annual implementation schedule of the project

Project implementation content

start time

end time

1、

2、

……

Annual performance targets of the project

Long-term performance goals

1.

2.

3.

……

This year’s performance target

1.

2.

3.

……

Project annual performance indicators

Primary index

Secondary index

Three-level index

index value

output

index

quota

1.

2.

quality index

1.

2.

Aging index

1.

2.

Cost index

1.

2.

……

1.

2.

Primary index

Secondary index

Three-level index

index value

output

index

economic benefits

1.

2.

social benefit

1.

2.

environmental benefit

1.

2.

Sustainable impact

1.

2.

Satisfaction of clients

1.

2.

……

1.

2.

Other explanatory issues

department of finance

Audit opinion

(Seal)

Year month   
sun

Annex 4

Attachment 4 Flow chart of budget performance target declaration of municipal departments. jpg

Annex 5

Compile and review the third-party benchmarking service table for budget performance objectives

Bid section

Business department

Performance target tracking units and projects

Third-party tracking service

Number of budget units

Total expenditure of the department

Special branch

Out of number

service unit

Responsible contact person

Lot 1

Administrative politics and law section

Primary unit

secondary unit

all standing

all standing

Hu ‘nan Zhongzhicheng Union Accountant Affairs Duo (General Partnership)

Wangqingqing 15675067593

Social security section

Primary unit

secondary unit

all standing

Agriculture section

Primary unit

secondary unit

all standing

Enterprise section

Primary unit

secondary unit

all standing

Budget section and other departments.

Primary unit

secondary unit

all standing

Lot 2

Education, science and education

Primary unit

secondary unit

all standing

all standing

Zhongzheng Zhixin (Beijing) Economic Consulting Co., Ltd.

Huang Yunhong 13637490080

External classics department

Primary unit

secondary unit

all standing

Economics and Construction Section (Natural Resources and Ecological Environment Section)

Primary unit

secondary unit

all standing

Comprehensive planning section

Primary unit

secondary unit

all standing

total

2 Jia

explain

All budget units are requested to take the initiative to contact the corresponding third-party responsible person according to the actual budget performance target compilation in 2022.

Annex 6

Budget Performance Target Third Party Service Quality Scoring Table

Third party organization:

serial number

Assessment content

score

grading standards

Self – assessment

test and assess

Reason for deduction

one

Evaluators and organizations to implement the plan

15

If there are more than 3 people with office space in Yue, there will be 15 points for organized scheme; if there are less than 3 people or no office space in Yue, there will be 5 points for false scheme.

2

Actively docking budget unit target declaration form and collecting full coverage.

twenty

20 points for 90% coverage, 12 points for 90%-70% coverage, and 6 points for less than 70% coverage.

three

Timely refine and quantify the three-level indicators, review and feedback.

thirty

Individual (output and benefit) three-level indicators are refined and quantified more than three, and 30 points are timely fed back, and 10 points are below three and unquantified.

five

Report writing quality

15

Excellent report writing 15, good 10, average 5.

six

Basic work and feedback from the evaluated unit

15

Contact the budget unit in time, and 15 points can be completed on time. 5 points will be deducted if there is no feedback within 24 hours, 5 points will be deducted if the contact is not timely, or 5 points will be deducted if complaints are received from the evaluated budget unit.

seven

Self-assessment of the real situation

five

Self-evaluation and financial evaluation scores differ by less than 10 points, 5 points, and self-evaluation and evaluation scores differ by more than 10 points, 0 points.

eight

Extra points

If the question or suggestion is adopted, add 1 point, with a maximum of 5 points.

total

100

explain

The third party tracks and evaluates the basic service fee (as agreed in the contract), which shall be determined according to the number of tracking units in the budget performance target. Due to the third party’s responsibility, a unit or project that lacks evaluation will be deducted from 1000 yuan until it is fully deducted. In addition, increase the cost of quality evaluation according to the requirements of the document.

Annex 7

Scoring rules for quality assessment of budget performance target declaration

(For the reference of the third party)

First, the audit work rules

1, follow the principle of fairness, impartiality and objectivity, mainly for each budget unit special funds "performance target declaration form preparation" and "performance target application materials submitted" two work, independent and careful review.

2, according to the scoring rules item by item audit, put forward the individual "review opinions", and fill in the specific opinions (mainly describe the reasons for deduction).

3. The weighted average of the "overall evaluation scores of the preparation of performance targets for special funds" of the budget department is the "comprehensive score of the preparation of performance targets for special funds of the department" of the unit.

4, according to the "comprehensive score of the department’s special fund performance target preparation", the departments are ranked and rated as "excellent (85-100 points) (no more than 30%), average (70-84 points) and poor (less than 70 points)".

Second, the audit content and scoring method

First, the preparation of the performance target declaration form (60 points)

(1) Basic information (10 points)

1, the project overview (2 points). It mainly includes the contents of the project, target positioning and project establishment, the way of fund allocation and use, implementation and management, expected benefits and effects, etc. (for continuous projects, the implementation of previous years should also be explained). Scoring method: check whether the content is complete and the description is accurate, specific, clear and concise, otherwise, deduct points as appropriate.

2. Basis for establishment (2 points). It mainly refers to the medium and long-term plans for economic and social development promulgated and implemented by the state, the decision-making decisions of party committees and governments, and the provisions of policy documents. Scoring method: Check whether the relevant laws, regulations, policies and documents on which the project is based are complete, authoritative and timely (within 5 years after the promulgation of laws, regulations and documents), or deduct points as appropriate.

3, the necessity and feasibility (4 points). Refers to the main starting point and demand analysis of setting up a project, as well as the supporting conditions such as decision-making and management, working organization, project owner, main members and measures to ensure the smooth implementation of the project. Scoring method: Check whether the discussion on the necessity of the project is sufficient, whether the feasible conditions for the smooth implementation of the project are met, and whether the safeguard measures are feasible; otherwise, deduct points as appropriate.

4, the capital budget (2 points). It mainly includes the declaration plan of budget funds and the project funds of the previous year. Scoring method: Check whether the project funds are complete and accurate, and deduct 1.0 points for each wrong or missing number.

(two) performance objectives and performance evaluation indicators (30 points)

1, performance goals (5 points)

(1) Directionality (2 points). Refers to the guiding role of the establishment of performance goals in project implementation. Scoring method: Check whether the performance target is in line with the national economic and social development plan, departmental functions and career development plan, and it is closely related to the corresponding fiscal expenditure scope, direction and effect; otherwise, deduct points as appropriate.

(2) Detailed quantification (3 points). Refers to the degree to which performance objectives are expressed quantitatively by numbers and qualitatively by grading and grading in terms of resources invested, expected products and services, expected effects and benefits, satisfaction, etc. Scoring method: 0.5-1.0 points/item will be deducted if the overall goal or phased goal is not filled in; Quantitative description is not in place, as appropriate, 0.3-0.5 points/item; If the overall goal does not match the phased goal, 0.1-0.3 points will be deducted as appropriate.

2, performance evaluation index (25 points)

(1) Relevance (5 points). Refers to the degree of correspondence and correlation between the established evaluation indicators and performance targets. Scoring method: 0.5 points will be deducted for each evaluation index that is not corresponding to or closely related to the performance target.

(2) Importance (5 points). Refers to whether the evaluation index is representative enough, whether it can highlight the characteristics of the industry and the project and its effects and benefits. Scoring method: If there are any core indicators missing, 1.0 points will be deducted.

(3) Economy (5 points). Refers to whether the evaluation index is economical and practical, and whether the relevant data can be collected, easily obtained and at low cost. Scoring method: If the index is poor in economy, 0.3-0.5 points will be deducted as appropriate.

(4) Comparability (5 points). It means that the same evaluation index can effectively reflect the performance of different regions or different industries, or the history and reality of the index. Scoring method: 0.3 points will be deducted for poor comparability of indicators.

(5) Systematic (5 points): It means that in order to comprehensively reflect and comprehensively consider the overall efficiency, benefit and effect of the use of project funds, the evaluation indicators need to form a complete and mutually supporting system structure, which should generally involve four categories: "input, output benefit and effect, sustainable impact and development, and social evaluation". Economic development projects should generally include four categories of indicators; Social undertakings and other projects should generally include three categories of indicators except "continuous influence and development". Scoring method: If the evaluation indicators are missing in types, 1 point will be deducted for each category; If the subordinate indicators of the four categories of indicators are incomplete, 0.5 points will be deducted for each one less.

(three) the standard value of performance evaluation indicators (10 points)

1, formulate the basis (4 points). Refers to the formulation of standard values, which should be obtained by objective analysis and mathematical statistics with reference to standards such as planning, industry, history and experience. Scoring method: focus on checking whether each standard value has sufficient reference basis and scientific statistical analysis methods (described in the compilation instructions), if not, deduct 0.3 points/piece; For the special projects with funds arranged for the second year or more, if the "standard value of the previous year" is not filled in the table, 0.2 points will be deducted.

2, scientific rationality (3 points). Refers to the standard value should be objective, scientific and reasonable, which can reflect the normal level of the industry and the objective law of development. Scoring method: focus on whether the standard value is too low or too conservative. If it is too low, deduct 0.3-0.5 points/piece as appropriate.

3. Achievability (3 points). Refers to whether the established standard value can be completed or reached. Scoring method: focus on whether the standard value is too high and difficult to achieve. If it is too high, deduct 0.3-0.5 points/piece as appropriate.

(four) project fund management (10 points)

1, the target is expected to achieve progress (3 points). Mid-and long-term projects should formulate annual performance goals and expected progress; The annual project shall formulate quarterly performance objectives and expected progress; The project should be detailed to the specific implementation content (referring to the specific breakdown at the next level of the project rather than the implementation steps of the project), and the implementation progress should be formulated respectively according to the relevant detailed content. Scoring method project is not refined to the specific implementation content of 1.0 points; If the implementation progress is not made for the relevant refinement content, 0.2 points will be deducted for each progress node that is wrongly filled or omitted.

2, the project funds use plan (3 points). Mid-and long-term projects should make annual progress plans for the use of funds: annual projects should make quarterly progress plans for the use of funds; The project should be detailed to the specific implementation content, and the fund use plan should be formulated respectively according to the relevant detailed content. Scoring method: 1.0 points will be deducted if the project is not refined to the specific implementation content; If the fund use plan is not made separately for the relevant detailed contents, 0.2 points will be deducted for each node fund that is wrongly filled or omitted.

3, the previous annual project performance evaluation and rectification (4 points). Scoring method: "Project performance evaluation in previous years", focusing on whether the content is complete and accurate, and deducting 0.2 sub-item if it is wrongly filled or omitted; "Implementation of rectification", check whether the contents are detailed and whether they are supported by sufficient data and materials, or deduct 0.5-2.0 points as appropriate (Note: if the performance evaluation work was not carried out in the previous year, this score will be equally divided into the other two contents).

Second, the performance target application materials submitted (40 points)

(a) timeliness of reporting (10 points)

A complete set of performance target application materials should be submitted before the specified deadline (the time point corresponding to the "two ups and two downs" of budget preparation) (including the day). Scoring method: If the content submitted before the specified date is incomplete, it will be regarded as late submission, and 1.0 point/day will be deducted.

(two) the integrity of the report (10 points).

The application materials for performance targets should include: ① performance target application form (including compilation instructions); ② Feasibility report and relevant materials; ③ Electronic documents. Scoring method: In case of omission, 2.0 points will be deducted for each major item and 1.0 points will be deducted for each minor item.

(three) the quality of the report (20 points)

1, the performance target declaration form (10 points)

(1) the integrity of the cover content (3 points). The format of the cover content should be consistent with the format of the attached sample table required by the document, and the content should be filled in completely and accurately, and stamped with the official seal of the unit. Scoring method: 1.0 points will be deducted if the format of cover content is inconsistent with the distributed sample table; 0.2 points/item will be deducted for missing or wrong filling; 1.0 points will be deducted for those without official seal.

(2) bound into a book (3 points). Scoring method: 0.2 points will be deducted if the book is not bound.

(3) whether the form style is standardized and complete (4 points). The content format of the performance target declaration form shall be consistent with the attached sample form, and shall not be omitted. If the scoring method table fails to report, 1 point/sheet will be deducted; If the content format is inconsistent with the distributed sample table, 0.2 points/item will be deducted.

2, the feasibility report (10 points)

(1) the integrity of the content (5 points). The content includes four major items: the preparation of performance objectives and the development of self-evaluation; Expert evaluation opinions (overall evaluation opinions, evaluation opinions and scores of each project); Target adjustment (adjustment of performance targets, evaluation indicators and standard values according to expert review opinions should be explained item by item, and reasons should be explained if expert opinions are not adopted); Problems and improvement measures in the compilation and review of performance objectives. If there is any omission in the content of scoring method, 0.5 point/item will be deducted.

(2) Writing quality (5 points). The feasibility report should be clear and complete in structure, focused in content, scientific and accurate in data, concise and efficient in words, and consistent with the budget performance target declaration form. Scoring method: score according to the writing quality; In case of missing items, 1.0 points will be deducted for each missing item, and 0.5 points will be deducted for each missing item.

Annex 8

Reference module for reporting financial expenditure performance target indicators

In the process of compiling performance targets, performance indicators are mainly set according to policies, the use of project funds and project management, and are generally designed by the top level at or above the provincial level. The monitoring system for the performance target operation of poverty alleviation fund projects in Hunan Province in 2021 has 32 performance index modules (download address is the same as Annex 1) which can be downloaded for reference, including 3 first-level indicators (output indicators, benefit indicators and satisfaction indicators) and 9 second-level indicators (quantity indicators, quality indicators, aging indicators, cost indicators, economic indicators, social indicators, ecological indicators, sustainable impact indicators and satisfaction indicators of clients).

In view of the fact that there is no specific project performance indicator module above, please refer to Item 32 "Other" project module setting, or refer to the similar performance indicator module in "Full Implementation of Budget Performance Management Operation and Pragmatism" published by China Financial and Economic Publishing House, and fill in the report with reference to the relevant parameters of project fund use and project implementation management. The book "Full Implementation of Budget Performance Management and Practical Operation" has a wide coverage and strong practical operation. In the appendix part of the book, the performance index modules of department overall expenditure and project expenditure are compiled by industry, field, level and department for reference.

1★ Poverty Alleviation Project with Characteristic Industries

2 rural tourism projects

3★ E-commerce poverty alleviation project

4★ Assets Income Poverty Alleviation Project

5★ Photovoltaic poverty alleviation project

6 agricultural insurance premium subsidy project

7★ Micro-credit discount project

8★ Infrastructure construction projects such as roads

9★ Water conservancy construction project

10★ Rural drinking water safety project

11 farmland construction projects

12 Work-for-Relief Demonstration Project

13 ex situ poverty alleviation and relocation project

14 rural dilapidated building renovation project

15 rural compulsory education students nutrition improvement

Planned project

16 improvement of weak links in compulsory education and

Capacity improvement project

17. Project to improve the running conditions of ordinary senior high schools

18 projects related to improving vocational education ability

19 student financial aid

20 public cultural system construction projects

21 ecological management and protection personnel subsidies

22 ecological restoration and monitoring project

23 land consolidation project

24★ Ecological rural environment improvement

25 medical and health service system construction project

26 medical assistance project

27 disease prevention project

28 relief projects for people in need

29 service guarantee project for the disabled

30 stable employment project (enhance ability)

31 Promote the project of prospering the border and enriching the people and the whole village

32 others

The above nine categories with ★ asterisks include the items downloaded from the performance target declaration module.