The Russian military "dagger" hypersonic weapon system successfully completed the test in the Arctic, and the US Navy began to test unmanned sailboats in the waters near Jordan … At the end of the year and the beginning of the year, military powers such as the United States and Russia made frequent moves in the research and development of new weapons and equipment. After a little combing, it is not difficult to find that in recent years, with the continuous progress of global scientific and technological level, a large number of cutting-edge technologies have been applied to the military field, a new round of world military scientific and technological revolution is surging, and the form of war is quietly changing.

Hypersonic weapons have developed rapidly

Hypersonic weapons mainly refer to weapons based on hypersonic flight technology, which fly at more than 5 times the speed of sound, including missiles, bombers, reconnaissance planes and so on. This new weapon, which is known for its quickness, is considered by many military experts to change the future war mode to some extent. In recent years, the United States, Russia and other world military powers have launched fierce competition in the field of hypersonic weapons, launched a number of hypersonic weapons research and development projects, and some projects have made major breakthroughs.

Russia is in a leading position in the field of hypersonic weapons. As early as the late 1980s, the Soviet Union began to develop the hypersonic cruise missile code-named "X-90". At present, there are three kinds of hypersonic missiles owned by Russia, namely zircon, dagger and pioneer. Among them, the "dagger" hypersonic missile has a speed of up to Mach 10, which is mounted and launched by MIG -31 fighters. It can carry conventional warheads or nuclear warheads and is the first hypersonic weapon put into use by the Russian army. The speed of "Pioneer" hypersonic intercontinental missile exceeds Mach 20, which is enough to easily penetrate the air defense and anti-missile network carefully constructed by opponents. At the end of 2019, the first land-based "Pioneer" missile regiment of the Russian army joined the combat duty. "Zircon" is Russia’s first sea-based hypersonic cruise missile. It was successfully tested in October 2020 with a flight speed of Mach 9 and can be launched from a warship or submarine.

America also attaches great importance to hypersonic weapons. At present, the US military services are developing hypersonic weapons, mainly including the navy’s "conventional fast attack" hypersonic glider, the army’s "long-range hypersonic weapon", the air force’s AGM-183 "air-launched rapid response weapon" and "hypersonic attack cruise missile". However, the development of US hypersonic weapons is not smooth. In 2021, the US Air Force conducted three test launches of new hypersonic missiles, all of which ended in failure.

In addition, Japan, South Korea, India and other countries also have their own hypersonic weapons development plans and projects. It can be predicted that in the field of hypersonic weapon research and development, the situation of fierce competition among countries will become more and more obvious.

Artificial intelligence technology is widely used.

Artificial intelligence is one of the core technologies leading a new round of military revolution. In recent years, in order to seize the commanding heights of military science and technology, major countries have promoted the application of artificial intelligence technology in the military field while upgrading the research and development of artificial intelligence to a national strategy.

The United States is the first country to develop artificial intelligence technology and apply it to the military field. At present, the Advanced Research Projects Agency of the U.S. Department of Defense has launched the "Next Generation Artificial Intelligence" project, which mainly includes: promoting the technical update of key business process automation of the Department of Defense, improving the adaptability and reliability of the artificial intelligence system, enhancing the security and flexibility of machine learning and artificial intelligence technology, and innovating the algorithms and applications of the next generation artificial intelligence. At the same time, the US military has incorporated the development of artificial intelligence technology into the information plan of the Ministry of National Defense. According to reports, the US Navy EA-18G Growler electronic warfare aircraft has the ability to counter the enemy’s unknown radar due to the use of machine learning algorithms and other technologies.

Russian military artificial intelligence technology has been tested in actual combat. In the battle to help the Syrian government forces fight against the rebels, the Russian army used combat robots, drones and automated command systems. At present, the artificial intelligence marine robots independently developed by Russia include "Platform -M" and "Argo", which can perform tasks such as patrol, reconnaissance, demining and close fire support. In addition, the Russian army has also developed a robot that looks like a military dog and can run quickly, which is used to undertake tasks such as transporting ammunition supplies to the line of fire.

Britain, Germany, Israel and other countries have also taken artificial intelligence technology research as the focus of national defense construction. Britain claims to have developed a military robot called Homo sapiens. Germany’s Typhoon fighters have successfully connected with remote control vehicles. The Israeli military is developing intelligent tanks, which can plan tasks independently, drive automatically and use weapons automatically.

Unmanned combat weapons are in the ascendant

In today’s era, a new round of world scientific and technological revolution is developing rapidly, and the form of war is accelerating to intelligent evolution. In order to win the future war, major countries have accelerated the development of unmanned combat weapons and actively explored man-machine cooperative warfare methods.

According to the plan of the Russian Ministry of Defense, the Russian army is setting up the first unmanned combat unit composed of attack robots. The unit includes five sets of Uranus -9 robot systems and 20 unmanned combat vehicles. Uranus -9 is a multi-functional combat platform, equipped with 2A72 30 mm automatic artillery, 7.62 mm machine gun, anti-tank missiles and other weapons. At present, the Russian army, navy and air force have all installed unmanned combat platforms. Every division and brigade-level unit of the Russian Army has a drone company, and the Russian Northern Fleet has a drone regiment.

Most of the US Army combat units at all levels have UAV units. The US Navy is implementing the "Ghost Fleet" plan and preparing to build a force including 10 unmanned ships. At present, the US Navy has completed the twin-boat test of two unmanned ships, the Wanderer and the Ranger. These two ships will be equipped with Mk41 missile vertical launch system or Mk57 advanced vertical launch system. According to a guidance document issued by the US Navy in early January this year, medium and large unmanned surface combat ships and their formations will be the focus of their future development.

France, Britain and other countries are also striving for breakthroughs in the research and development of unmanned combat weapons. The British Ministry of Defence plans to start manufacturing the first unmanned combat aircraft in 2025. Equipped with missiles and electronic warfare equipment, the fighter will become the first unmanned fighter in Britain to shoot down enemy aircraft and resist the threat of surface-to-air missiles. The British Ministry of Defence claims that this unmanned aerial vehicle can find and avoid the enemy’s air defense system, and can continue to perform tasks even in the case of cyber attacks.

(Author: School of Information and Communication, National University of Defense Technology)

Above: Russian naval vessels test-fired "Zircon" hypersonic missiles.

Information picture

Secret visitor

Director:

Screenwriter:

Starring: / 　/　　/　　/　　/　

Special feature of 1905 film network A harmonious family of four lived with a stranger (Duan Long) and lived under the same roof for many years. As the door of memory opens again, the past reappears, and a series of "strange things" follow, and the originally harmonious family is no longer calm.

All villains?

If you put the painters in the park — — Aaron Kwok, the eagle in the park — — Duan Long, Shen Yijun in the movie — — Xu Weining, Sinuo in the movie — — Zifeng Zhang, Zhu Chaoyang in the forest — — Rong Zishan put it in a movie and guessed "who is the bad guy". The difficulty level and suspense index can be imagined.

At the party, they will get together as family members and give the audience a "who am I" guessing feast. One dining table, five worlds, everyone hides an unknown secret, and their relationship will become one of the highlights of Secret Visitors.

The five people sitting at the dinner table in the movie have different looks, and the scene of the murder that flashed by is even more creepy. There are various indications that this dinner seems to be more like a carefully planned "Hongmen Banquet", where everyone is silent and the crisis is everywhere.

"Suspense experts" Chen Zhengdao and Shu Qiao meet.

As a young director who continues to have word-of-mouth works, Chen Zhengdao’s films and online drama "Skyscraper" after entering the mainland market have gradually made him gain a foothold in the suspense film field. Multi-line narration is becoming more and more fluent, and logical reasoning is becoming more and more meticulous. Chen Zhengdao seems to have found a field that he is good at and recognized by the audience — — Suspense genre film.

Family, confined space, mysterious visitors, etc., the elements contained in Secret Visitors are all good for suspense film lovers. Judging from his past works, "brain burning" has a strong temperament, and the story will never let the audience guess the ending until the last moment, and "Secret Visitor" may be no exception. The suspense atmosphere revealed by the trailer is strong, especially under the wonderful interpretation of the powerful actors, which is even more dramatic.

The Secret Visitor is a powerful cooperation. Shu Qiao is well-known to the outside world as the producer of the famous documentary "Eating China". In fact, she is also an expert in suspense, and her mystery novel "A Story of Double Eating" was once adapted into a film of the same name. Shu Qiao once said: "Home is the place with the most secrets." More secrets, more conflict games; Everyone has secrets, which means that the story may have five perspectives, and there will be different mysteries from different perspectives.

For fans, brain cells burn more, and the feeling of watching movies can be more sour. For the first time, two veritable suspense experts cooperated with each other. How to use the secret room to explain a complicated Chinese family relationship in The Secret Visitor is really curious.

Expecting the powerful school to drag the show.

The main scenes of "Secret Visitor" seem to be at home, and the space is relatively narrow. Therefore, the film relies more on the emotional expression of the actors on the basis of winning the plot, delivering it accurately and letting the audience enter the play. This is a great test of acting skills. Fortunately, Aaron Kwok, Duan Long, Zifeng Zhang, Xu Weining and Rong Zishan are all worth looking forward to.

The Secret Visitor is the first collaboration between Aaron Kwok and Duan Long. As a veritable strength faction, they are undoubtedly able to accurately interpret complex roles. Aaron Kwok plays an inviolable male host sitting in a high position in The Secret Visitor. From the moment he appeared, he gave people a strong sense of oppression, while Duan Long appeared as a "visitor" and was an "intruder" of the family. The confrontation between them will be the main attraction of the film.

Female characters also play an important role in The Secret Visitor. Zifeng Zhang, who plays "Sister", makes "Secret Visitor" refreshing. At the end of detective chinatown, Zifeng Zhang was impressive with a ghostly smile, which made him a famous movie scene.

Xu Weining, who plays the role of "Mom", has been selected as the best actress in various TV and film festivals for many times. In recent years, many suspense and thriller movies starring her have made certain achievements. The little girl in red and the memory master let the audience see her shaping power in suspense dramas.

It can’t be ignored that Rong Zishan, who plays "younger brother", as a rising star in Ran Ran, has performed brilliantly in other films. In the online drama "Hidden Corner", Zhu Chaoyang, a "dark boy", made the audience shudder.

All the villains, the master of the whole family, come to watch the game at 8: 00 pm on October 7!

Source: China Screen

Author: Berman

Internship Editor: Huang Jialin

　　Li Weiqing, who works in Beijing, didn’t pay much attention to the news that Spring Festival travel rush Railway will start selling tickets in 2020. Since buying a car, he has chosen to drive home every Spring Festival. He has been running for several years from Beijing to Jinzhou, Liaoning Province, about 500 kilometers of expressway.

　　"If it goes well, it will take five and a half hours. Once I caught a traffic jam, I got home in nine hours." In Li Weiqing’s view, driving home not only saves the anxiety of grabbing tickets, but also increases the opportunity to chat and talk with parents.

　　"Because I used to travel a lot in my previous job, it is actually a rare opportunity to communicate with my parents by car in the New Year. Starting from home, bring all the food and drink, and hurry and slow all the way. It is easier to talk and chat. " Li Wei qing said.

　　With the Spring Festival travel rush train ticket on sale on December 12th, "Spring Festival travel rush in 2020" once again boarded the hot search. Compared with Spring Festival travel rush in 2019, Spring Festival travel rush will be 11 days ahead of schedule in 2020. Therefore, some experts predict that Spring Festival travel rush will see the peak of passenger travel in the early stage, which is the superposition of "work flow", "student flow" and "visiting relatives flow", and "going home" has become a common keyword for many people who work and live outside the home.

　　Step on the accelerator to the end, and the congestion at the provincial border will be alleviated.

　　According to big data, during Spring Festival travel rush in 2019, the national railways, highways, waterways and civil aviation sent a total of 2.98 billion passengers, which was basically the same as that in 2018. Among them, the railway sent 410 million passengers, an increase of 7.4%; 2.46 billion passengers were sent by road, down by 0.8%; The waterway sent 41 million passengers, the same as in 2018; Civil aviation sent 73 million passengers, an increase of 12%.

　　In recent years, the trend of diversification of transportation modes in Spring Festival travel rush has become more and more obvious. Trains, planes, cars, hitchhiking and other ways go hand in hand, which has alleviated the pressure of passenger flow during Spring Festival travel rush to some extent. It is worth mentioning that with the increase of income and the update of travel concept, many people have joined the team of driving home.

　　According to the consulting data of Ai Media, 47.9% of the netizens surveyed indicated that their willingness to travel by car during Spring Festival travel rush in 2019 was significantly improved.

　　Some analysts believe that, on the one hand, according to the data of the Ministry of Transport, in 2018, the mileage of new highways in China was 86,000 kilometers, including 6,000 kilometers of expressways and 20,000 kilometers of newly built and rebuilt provincial trunk highways. The highway has been built to the "doorstep", which provides convenience for many self-driving families.

　　On the other hand, the number of motor vehicles in China continues to increase, and cars are becoming the standard of life for many people, which provides conditions for self-driving travel.

　　Ai Media Consulting analysts said that people’s living standards have improved and the number of private cars has been continuously improved. At the same time, the country has strengthened highway construction, and the trend of self-driving travel during the Spring Festival is obvious. The diversified combination of roads, railways and aviation has become the general direction of Spring Festival travel rush’s travel structure adjustment.

　　It is worth mentioning that traffic jams have always been one of the pain points of self-driving in Spring Festival travel rush, and high-speed toll stations are the "hardest hit areas" of congestion. In Spring Festival travel rush this year, this situation will improve.

　　On December 12th, the Ministry of Transport held a special press conference on "Cancellation of Provincial Toll Stations of Expressway". According to Sun Wenjian, spokesman of the Ministry of Transport, the project of canceling the provincial toll stations of expressways has entered the final stage, and the conditions for canceling the provincial toll stations of expressways nationwide are basically met before the end of the year.

　　Specifically, in terms of engineering construction, the completion rate of the national highway entrance weighing detection system has reached 100%. On December 16th, the national highway entrance weighing detection will be fully implemented. The completion rate of the main line reconstruction of provincial toll stations reached 93.02%, and the main line reconstruction of the remaining provincial toll stations was completed before December 20 as planned.

　　Sun Wenjian said that in ETC issuance, as of December 10, the total number of ETC customers nationwide reached 185.4599 million, completing 97.17% of the total issuance tasks; The network communication link test and system function test have been completed, and it is expected that all the work of joint debugging and testing will be completed before December 20.

　　It is understood that the cancellation of provincial toll stations on expressways is not a cancellation of charges, but a change in charging methods. At the same time of dismantling the provincial toll stations, it is helpful to reduce the transit time of vehicles by technical means to realize fast payment without stopping when driving across provinces.

　　"After the withdrawal of the station, under normal traffic conditions, the average time for buses to pass through the provincial boundary was reduced from 15 seconds to 2 seconds, a decrease of about 86.7%. The time for trucks to cross provincial boundaries was reduced from 29 seconds to 3 seconds, a decrease of 89.7%. " Sun Wenjian said, "After the provincial toll station of the expressway is cancelled, the people will be truly realized ‘ Step on the accelerator to the end ’ The dream of ".

　　Customized buses, hitchhiking and other new favorites "internet plus" empower Spring Festival travel rush to go home.

　　Although Spring Festival travel rush hasn’t officially started, Li Yong’s homecoming WeChat group is already full of excitement. "Between the 10th and 15th, did anyone return to Anhui via Wuxi, Changzhou and Nanjing?" "Looking for someone by train on the 20th, waiting for 2, waiting for 1" & hellip; … Working in Shanghai and his hometown in Huainan, Anhui Province, he continued to pay attention to the information in the group, hoping to get on a bus and go home.

　　In fact, carpooling home is becoming a new choice for more and more young people in Spring Festival travel rush.

　　Hellobike’s "Big Data on Travel in the Spring Festival of 2019" shows that during the Spring Festival of 2019, the average carpooling distance of Hello was 126.7 kilometers, the average carpooling time was 143.3 minutes, and the average carpooling cost was 122.6 yuan, so long-distance travel became the main order for hitchhiking.

　　Among them, the age of hitchhiking passengers is mainly between 24 and 32 years old, and the proportion of post-80 s and post-90 s is 41.1% and 44.9% respectively, and post-90 s becomes the main force of hitchhiking.

　　Li Yiming, who works in Beijing, is a hitchhiker. Online booking and telephone communication confirmed that during the Spring Festival last year, he took two passengers back to his hometown of Tangshan through a ride platform.

　　"The two passengers paid a total of more than 300 yuan and shared the fuel and tolls." Li Yiming said, "We also had lunch together at the high-speed service station on the way. It’s my treat, not for anything else. I just think it’s quite warm and I can have a chat companion along the way."

　　In fact, "internet plus" has brought many changes to Spring Festival travel rush. During the period of Spring Festival travel rush, in order to meet the diversified needs of tourists, customized buses began to enter the market in some places. By combining online and offline, and booking trips in various ways, the customized bus is based on highway passenger transport, which plays a role in connecting railway and air traffic in series.

　　Ding Yifan, who lives in Hangzhou, told reporters that during her stay in Spring Festival travel rush in 2019, she experienced a customized bus for the first time. On the arrival floor of hangzhou east railway station, find the dedicated service desk of "Spring Festival travel rush Warm Bus". As long as you register your destination, the service staff will match it in time, and "Spring Festival travel rush Warm Bus" will send passengers to the door of the community as far as possible.

　　"It has not only the routes in the city, but also the custom-made lines for returning home, the special shopping line for the Spring Festival, the bus lines connecting transportation hubs, etc., which saves the trouble of queuing at the train station and solves the last mile of Spring Festival travel rush." Ding Yifan said.

　　Scan code through the gate, brush your face into the station, and purchase tickets by electronic one-click … … In addition to hitchhiking and customized buses, the empowerment of "internet plus" makes the service in Spring Festival travel rush more intelligent, efficient and convenient, and constantly refreshes the travel experience of passengers. There is reason to believe that in the future, people will travel more and more, and the way home during the Spring Festival will be warmer.

　　China Youth Daily China Youth Network reporter Cheng Honghe Source: China Youth Daily

Conference site

CCTV News:The Ministry of Education held a press conference today (20th) to disclose the details of the reform of the enrollment system for the senior high school entrance examination. According to the "Guiding Opinions on Further Promoting the Reform of the Examination Enrollment System in Senior High Schools" issued by the Ministry of Education recently, it is necessary to further promote the reform of the examination enrollment system in senior high schools (referred to as the reform of the senior high school entrance examination).

What is the reform of the senior high school entrance examination?

The goal of this reform is to gradually establish a high school enrollment model of "junior high school academic level test scores+comprehensive quality evaluation". It is important to change the current practice of simply adding up the scores of some subjects as the only basis for admission in senior high school enrollment, and overcome the score theory.

First, promote the junior high school level examination. In the future, junior high school graduation and senior high school entrance examination will be combined into junior high school academic level examination, so as to realize "multi-purpose in one examination" and reduce the burden of students preparing for exams many times.

●Change the composition of examination subjects

Chinese, mathematics and foreign languages are the basic subjects, and they are unified as admission scoring subjects. Incorporate physical education into the admission scoring subjects, scientifically determine the test scores or other requirements, and guide students to strengthen physical exercise. At the same time, according to the principle of giving consideration to both arts and sciences and moderate burden, the pilot areas will determine other subjects to be included in the "admission scoring subjects" to prevent group partiality. The subjects set in the national curriculum plan are all included in the scope of the academic level examination, but it is not required to include all subjects in the enrollment scoring subjects, so as not to increase the burden on students.

This reform also puts forward that students can be given the right to choose and develop their advantages and specialties on the premise that each course is qualified. Therefore, students will be able to choose other "admission scoring subjects" except Chinese, mathematics, foreign languages and physical education in the academic level examination. However, we can’t just choose liberal arts subjects, and we can’t just choose science subjects. We should give consideration to both arts and sciences. Subjects that have no choice should not only be "studied" and "tested", but also be "qualified".

●Change the content of the exam

Reduce the content of simple memory and mechanical training, focus on examining students’ ability to analyze and solve problems, and enhance students’ innovative spirit and ability.

●Change performance expression

It can be presented in various forms, such as scores and grades. It reiterates the requirement of encouraging qualified areas to implement "grades" to avoid students’ competing for points and excessive competition.

Second, improve students’ comprehensive quality evaluation. The reform clearly requires the pilot areas to take the comprehensive quality evaluation as the basis or reference for high school enrollment, so that the "comprehensive quality evaluation", which used to be in a subordinate and reference position, becomes the protagonist and really plays a role in high school enrollment. As for the evaluation content, it is required to refine and improve the evaluation content and requirements in five aspects: ideological and moral character, academic level, physical and mental health, artistic accomplishment and social practice. The evaluation focuses on reflecting students’ all-round development and personality traits, and paying attention to examining students’ daily behavior norms and outstanding performance. In the evaluation procedure, it is emphasized to make realistic records, publicize and review the factual materials used for enrollment, and establish comprehensive quality evaluation files. In the use of results, whoever uses and evaluates the results should be implemented, and senior high schools should formulate specific use methods according to the school-running characteristics, so that comprehensive quality evaluation can really play a role in enrollment and crack the score-only.

Weifang, Shandong (treating the comprehensive quality evaluation results as a combination with Chinese, mathematics and other subjects), Jiaxing, Zhejiang (converting the comprehensive quality evaluation results into corresponding scores and counting them in the total score, with a perfect score of 20 points), Changsha, Hunan (screening according to the order of academic performance, comprehensive quality evaluation results, policy bonus points and foreign language scores) and other places, although the specific methods are different, they have been included in the enrollment system.

Third, reform the enrollment methods.Significantly reduce and strictly control bonus items. Cancellation of sports, art and other competition bonus items, related specialties and performances are included in the students’ comprehensive quality evaluation files, which will be used as a reference when enrolling students. Further improve the independent enrollment policy, give qualified high school a certain number of independent enrollment places, recruit students with academic expertise and innovative potential, and encourage the development of students’ interests.

When will the reform of senior high school entrance examination begin?

Because the junior high school level examination is generally organized and implemented by the local cities, it is required that the local cities formulate a scientific and standardized comprehensive quality evaluation system, formulate a specific implementation plan for the senior high school entrance examination reform and report it to the provincial education administrative department for the record. The provincial education administrative department shall formulate unified requirements for junior high school academic level examination and comprehensive quality evaluation; Select qualified cities to further expand the comprehensive reform pilot, formulate the implementation opinions of the senior high school entrance examination reform, and report them to the Ministry of Education for the record before the end of August 2017.

The comprehensive reform pilot has been implemented since the first-year junior high school students who entered the school after 2017. The current junior high school students and non-pilot cities still implement the original examination enrollment method unchanged. By the year 2020, a model of high school entrance examination based on academic achievement and comprehensive quality evaluation will be initially formed. (CCTV reporter Zhou Peipei)

Original title: The measured performance of the diskless system in Internet cafes is 60% worse than that of different systems under the same configuration.

　　[PConline gossip]After returning from the visit to Zhongshan, our PConline cafe visiting team has always had a doubt. How is the development of Internet cafes in a big city with more brutal competition and rapid changes? Will the development be more advanced? With these doubts, we were lucky enough to visit Bayou Internet Cafe and its owner, Mr. Ouyang, located in Gangding, Guangzhou. Next, the PConline Internet Cafe Visiting Team took everyone into Bayou Internet Cafe to uncover the secrets of all aspects of the Internet Cafe. In this issue, we will mainly continue the previous test of the diskless system in Internet cafes, and see what the difference is between it and the common system with the same computer.

This is the past content of our Internet cafe visit series. Interested friends can click on the portal below to watch!
[Secret of Internet Cafe You Don’t Know] Issue 1: Can you remember the youth of blowing in the wind in the Internet Cafe industry in the past 20 years?
[Secret you don’t know about Internet cafes] Issue 2: Why don’t the computers in Internet cafes get stuck? You can’t even think of the reason!
[Secret you don’t know in Internet cafes] Phase 3: 3,000 Internet cafe computers easily eat chicken insider boss spent millions of magic change.
[Secret of Internet Cafe You Don’t Know] No.4: The owner of Internet Cafe revealed himself: Why did I spend 1 million to modify water cooling?

　　Bayou Internet Cafe is located in Gangding, Tianhe District, Guangzhou. Gangding is a relatively prosperous area in Guangzhou. Digital enthusiasts who live in Guangzhou should know that Gangding is the "holy land" of computer hardware and digital accessories in Guangzhou, where Pacific Digital Plaza, Tianhe Computer City and Bainaohui are concentrated. When the PC industry was brilliant, it was once the most influential computer hardware store in South China. Nowadays, although consumers prefer to buy computer hardware online, it is still the most important place for Guangzhou people to buy computer hardware and digital products offline. In addition, there are Jinan University and South China Normal University around Gangding. As we all know, students are a very noteworthy consumer group, which also affects the business direction of Gangding, a local shop. Mr Ouyang and his partners started the Internet cafe business in this digital place.

　　The business style of offline shops has always been determined by the attributes of the consumer groups living nearby. Because of the geographical location, the target audience of Bayou Internet Cafe is the consumer groups with strong spending power and high requirements, such as nearby college students. Therefore, Bayou Internet Cafe attaches great importance to the design of the store environment. Mr. Ouyang revealed that although most consumers of Internet Cafes are for e-sports games, they also have different needs, so he divided the various areas of Internet Cafes.

　　The overall environment of Internet cafes will feel like a coffee shop, which is completely free from the dirty, chaotic and poor phenomenon of previous Internet cafes. Besides, smoking is also prohibited in Internet cafes, and the overall atmosphere is more comfortable and casual.

　　The front desk of the Internet cafe is a water bar. Mr. Ouyang revealed that 30~40% of the income of Internet cafes now comes from value-added services, which is also the biggest difference between Internet cafes and Internet cafes in operation.

　　Near the bar is a leisure and entertainment area, which is mainly equipped with an all-in-one machine and relatively cheap, but it is quite suitable for customers who like to play small games and surf the Internet.

　　The e-sports area is naturally the largest in the area, and it is full of computers configured for e-sports games, including Razer peripherals and HKC e-sports screens.

　　Recently, the rise of chicken-eating games has also made a lot of changes in Internet cafes. Bayou Internet Cafe has specially set up private rooms to bring friends to consumers to eat chicken in multiple rows.

　　There is a high platform in the e-sports area, which is a high-end configuration experience area. The configuration is GTX1080 and i7 6700K with full split water cooling blessing. There are six computers on one side and twelve computers on both sides, and there is a big screen live broadcast in the middle. It seems that the original intention of the design is to broadcast the LOL 5V5 game live, but now the consumption above is eating chicken, and the screen is also playing the anchor’s chicken-eating video.

　　The leisure and entertainment area on the other side is relatively small and fresh in decoration, with curtains on the seats to give consumers private space, which is very suitable for couples or friends to get together, chat, play games together and watch a small movie.

　　In addition, Bayou Internet Cafe also set up a mobile game area in a forward-looking way, which is also a test of Mr. Ouyang’s preference for consumer groups. After all, Internet cafes are positioned as a place for friends to meet, and now mobile games are hot, and everyone can get together to play mobile games. Can also achieve the purpose of the party.

　　Generally speaking, the atmosphere of Internet cafes makes people feel very comfortable. Dividing different sections can also adapt to the needs of various consumer groups, completely refreshing the cognition of Internet cafes in a winter. Next, we will continue the previous experiment to test the difference between the diskless system of Internet cafes and the computer performance of Internet cafes under our own system. In the third phase of our test of SO Hao Internet Cafe, we found that there is no difference in hard disk running scores between the two systems, but the diskless system will lead slightly in the number of game frames. Let’s see if it is the same in Bayou Internet Cafe.

　　Whole machine configuration:The computer host is in a small iron box under the game table, and there is no separate chassis, so the design is more integrated, and most people can’t find the existence of the host. In terms of computer hardware configuration, the core configuration is i5-6500+GTX 1060 3GB+16GB memory, which is a very balanced configuration. CPU, graphics card and memory will not be short boards, and they can basically play various 3A masterpieces smoothly. Next, let’s look at the differences between these hardware and our daily use one by one.

Memory:

　　In terms of memory, Bayou Internet Cafe uses Samsung DDR4 2100MHz general bar. We found this product in Taobao, and there are not many merchants selling it. It is estimated that it is mainly delivered by work packages, and its performance is quite satisfactory, but it is better than Samsung’s reputation of stable and reliable particles. Memory is more prone to problems in computer hardware, and internet cafes are taboo for computer instability, so it is reasonable to choose this memory stick.

Graphics card:

　　Bayou Internet Cafe uses GTX1060, which Internet Cafes prefer, but since Bayou Internet Cafe opened its doors for business the year before last, there was no GTX 1060 5G version at that time, so GTX 1060 3G version was adopted. From the picture, the specific model of the graphics card is Sotheby GTX 1060 3GB Destroyer. The performance of this graphics card can play most games smoothly, and the only shortcoming is the video memory. Many new games represented by eating chicken will occupy about 4GB of video memory even at 1080p resolution, but the video memory of this graphics card is just not enough, and playing some games will lead to the explosion of video memory.

Motherboard:

　　The motherboard uses ASUS EX-B150M-V3, and B150 motherboard and i5-6500 are considered as a cost-effective gold partner. As a first-line manufacturer, ASUS’s motherboard is also famous for its stability.

　　Next, we will be the same as before in Zhongshan.Test the performance of the original diskless system on the same machine and the performance after adding the Mingjue A6 Big Mac solid state (with win10 system) we brought. The graphics card drivers are NVIDIA 391.01.

　　CineBench R15 is a convincing CPU testing system. The Cinema 4D special effects software engine developed for the film and television industry is used to test a high-precision 3D scene rendered by CPU, which can support up to 256 logic cores. In addition, the new version also strengthens the investigation of shaders, anti-aliasing, shadows, lighting and reflection blur, and the detection of CPU performance is more accurate.

　　Summary:The test showed strange results. In our solid-state system, the CPU performance met the score of i5-6500, but it was obviously abnormal in the original diskless system, far from the normal level of i5-6500. Is it a software problem? Let’s keep testing.

　　CPU-Z is a well-known CPU detection software, and it is the most used software to detect CPU. Its own Benchmark can accurately judge the multi-core performance and single-core performance of CPU.

　　Test summary:In the CPU-Z test, the computer is still in an abnormal state under the diskless system. Is there something wrong with our CPU-Z software? I began to doubt life one winter.

　　X264 FHD Benchmark can effectively test the floating-point operation performance of CPU and the actual file-changing ability of multimedia audio and video.

　　Test summary:In the software for testing the actual ability of CPU, the performance of the computer under the diskless system is still poor, so it seems that it is not the software problem we brought.　　

　　Winrar is a commonly used compression/decompression software, and its own benchmark performance test can test the compression ability of a computer, which is similar to that of a computer.Processor performance and memory performanceIt matters.

　　Test summaryThe test results were still very embarrassing.

　　Fritz Chess Benchmark is a chess software, which can be used to test the computing performance of CPU.

　　Test summary:Chess is a software that simply measures the performance of CPU. It seems that the performance of i5 -6500 is obviously inhibited under this diskless system. Let’s see if other computer hardware will behave abnormally.

　　7-Zip is a completely free and open source compression software, and its own benchmark performance test can adhere to the decompression/compression ability of the computer, mainly measuringProcessor and memoryPerformance.

　　Test summary:The decompression performance is basically the same, but the compression performance of diskless system is still almost the same, but it basically belongs to the same performance.

　　AIDA64 is a tool for testing software and hardware system information, which can display every aspect of PC information in detail. AIDA64 not only provides many functions such as assisting overclocking, hardware debugging, stress testing and sensor monitoring, but also can comprehensively evaluate the performance of processor, system memory and disk drive..

　　Test summary:In terms of memory performance, this diskless system is much worse than the memory writing performance.

　　3Dmark is a software specially designed for measuring the performance of graphics cards by futuremark Company, and it has released 3Dmark99, 3Dmark2001, 3Dmark2003, 3Dmark2005, 3Dmark2006, 3Dmark vantage, 3Dmark 11 and The new 3DMark. Now, 3Dmark is not only a software to measure the performance of graphics cards, but has gradually turned into a software to measure the performance of the whole machine. 3DMark’s test physical score can be basically calculated.Actual game performance of CPU.

　　Test summary:From the test point of view, the graphics card performance of the platform is no problem, and the problem still appears on the CPU. This is the case under the running software, so how does it perform in the game?

　　Test summaryThe game "Survival of the Jedi" needs no introduction for a winter. I believe everyone is very familiar with it. In the test, we used the same DEMOS. Under the diskless system in the Internet cafe, the machine ran 46 frames, which was nearly 30 frames less than using our own system. Assuming that the performance under the diskless system is 100%, then the performance of the machine game has soared by 60% under SSD. How on earth is this fat?

　　What is behind this huge performance gap?Distortion of human nature or moral decayWhat’s the reason? After our conversation with Mr. Ouyang, we infer that there are several reasons. Let’s start with the startup principle and mechanism of the diskless system.

　　First, the network card of a diskless workstation is equipped with a Boot ROM. When the workstation is started by LAN, it will send a boot request signal to the server. When the server receives the signal, it will send boot data to the workstation according to different mechanisms. After the workstation downloads the boot data, the system control will be controlled by the Boot ROM.Go to some areas of memory.. That is to say, the diskless system will occupy part of the memory, SO whether it’s SO Hao Internet Cafe in Zhongshan or Bayou Internet Cafe in Guangzhou, they will give priority to ensuring that the memory is 16GB, and I believe other Internet cafes using diskless systems are also the same. And the memory is occupied, so it is understandable that the memory reading and writing performance will be affected to some extent.

Internet cafe system desktop

　　Second, when we communicated with Mr. Ouyang, we learned that the system of Internet cafes needs to meet the needs of consumers such as ordering food, calling service, charging and timing, so there are many programs hanging in the background, which leads to a certain degree of influence on the CPU performance of computers. However, the system of Soho Internet Cafe that we visited in the past did not have these humanized functions, which is related to the fact that the business direction of Soho Internet Cafe is more inclined to the positioning of traditional Internet Cafe, which mainly relies on network fees, while the positioning of Bayou Internet Cafe is more inclined to "coffee", and the user experience such as environment and good value-added services is more important, SO the system of Soho Internet Cafe is relatively streamlined, and it is even a little faster to run games in our previous tests.

　　The third reason is that the performance of disk reading and writing may encounter a bottleneck. The Internet cafe machine is divided into two parts: server and client. Under the diskless system, the client does not need to be equipped with a hard disk. All clients connect to the super-large hard disk in the server through the network and start it by using the system image in the hard disk. The files in the server hard disk can be read by all clients. If they are connected,Wire, network bandwidthIf it is not enough, it may cause data reading and writing to get stuck.

　　At present, most mature Internet cafes have a mature diskless system provider. When choosing a diskless system, Internet cafes will think and choose according to their business orientation. However, the difference in computer performance between customized systems is beyond our expectation. Therefore, PConline suggests that Internet cafe operators should check whether the diskless system has a great impact on hardware performance when choosing a diskless system provider. For example, the diskless system we evaluated this time has a great inhibition on computer performance, and it is a pity that the computer only played its original performance of 60%.

The pictures in this article are all from the Cultural Security Branch of Shanghai Public Security Bureau.

The first museum in the world originated from universities, and university museums are rooted in the deep soil of university culture, which is an important symbol of the profound academic and cultural accumulation of universities. Let’s discuss how to build a museum in a university.

1. Shanghai Jiaotong University School History Museum

No.1954 Huashan Road, Xuhui District

The exhibition hall of the school history museum has a total area of about 600 square meters, with three exhibition halls. The first exhibition hall spans from the establishment of Nanyang Public School to the liberation of Shanghai, and is divided into three periods: "the establishment of Nanyang Public School", "the construction of a modern engineering university" and "Jiaotong University combining science, engineering and management". The time span of the second exhibition hall has been from the liberation of Shanghai to the present. Nearly 700 precious cultural relics, documents, photographs and other materials are exhibited in these two exhibition halls, which reflect the development course of the school for more than a century and the fruitful achievements of academic research. The third exhibition hall is the performance exhibition of academicians of Shanghai Jiaotong University. Nearly 200 academicians of China Academy of Sciences and China Academy of Engineering who studied or taught in Jiaotong University were exhibited, and their biographies and major achievements were introduced in order of birth date. There is also Professor Lin Tongyan’s Exhibition Room in the third exhibition room, which displays more than 300 photos, works, papers and pictures of Mr. Lin Tongyan, a famous alumnus of Jiaotong University, an internationally renowned structural engineer, educator and Chinese American scholar.

Opening hours: every Tuesday to Sunday, from 9: 00 to 17: 00, and the telephone numbers are 62932403 and 62932326.

Route: Take bus Xumin Line and get off at Xujiahui Station, and walk for about 1.1 kilometers.

2. Shanghai Fudan University Museum

220 Handan Road, Yangpu District

Fudan University Museum is located in Fudan University, No.220 Handan Road. The museum showroom has a total area of about 800 square meters and is divided into two fixed exhibition halls-Gaoshan folk cultural relics exhibition and cultural relics teaching specimen exhibition, and two temporary exhibition halls. The museum has a collection of more than 2,000 pieces, which are donated by Henan Provincial Museum, Luoyang Cultural Relics Team, Shanghai Museum and other units, as well as the old collections of Fudan University Library, Wenbo College and Biology Department.

Museum fixed exhibition hall

Gaoshan folk cultural relics exhibition: the exhibits in the museum-Gaoshan exhibits were collected by Professor Liu Xian from the Biology Department of Fudan University in the 1920s from the Gaoshan settlements in Taiwan Province; The exhibition selected more than 100 pieces from its 400-odd collections, combined with documents and pictures, reflected the traditional customs and culture of Gaoshan people from various angles, and made some restorative scenes. Under the illumination of special spotlights for the exhibition, the whole exhibition was very bright, beautiful and lively.

Exhibition of teaching specimens of cultural relics: There are nearly 200 pieces of cultural relics of past dynasties, such as copper, pottery, porcelain, stone, jade, bamboo and wood ware, etc. This exhibition mainly serves the professional teaching of the Department of Culture and Art, and it has also become a place for non-professional audiences to cultivate their sentiments and appreciate ancient material culture because of the appropriate artistic expression and easy-to-understand text description.

Temporary exhibition hall of museum

The two temporary exhibition halls hold exhibitions of various collections or foreign art works. The exhibitions that have been held include the Picture Exhibition of Fudan University’s history of more than 90 years, the Introduction Exhibition of Hong Kong University, Guizhou Nuo Sculpture Art Exhibition, American Abstract Art Exhibition, American Indian Art Exhibition and Japanese Kikukawa Guofu Calligraphy Exhibition.

Opening hours: every Tuesday, Thursday and Friday, from 14: 00 to 16: 00 (except winter, summer and holidays). Group visits are reserved in advance and are not subject to the above time limit).

Route: Bus No.118, get off at Fudan University Station, and walk for about 1 km.

3. Shanghai Tongji University Museum

1239 siping road.

Tongji University Museum is located in the 129 building of Tongji University, No.1239 Siping Road, with an exhibition area of about 2,000 square meters. Tongji University Museum, as a historical building with a mixed structure of brick and wood, retains the internal and external formal features of the building to the maximum extent. The two-story high-rise room has a clear contrast between the old and new elements and a clear handover.

Recent exhibition in the museum: "Red Soil Muxia-2018 Australian Aboriginal Artists and China Artists (Shanghai) Joint Exhibition". This exhibition mainly displays 50 paintings, sculptures and ceramic artworks created by Australian aborigines, and 20 works by China artists who have visited Australian aborigines’ tribes reflecting the life of Australian aborigines. The exhibition will last until July 30th.

Opening hours: Monday to Saturday from 8: 30 to 16: 30 (except winter and summer holidays and legal holidays).

Route: Take Metro Line 10 to Tongji University Station and walk about 180 meters.

4. Shanghai University of Finance and Economics Business Museum

No.777 Guoding Road, Yangpu District

The Business School Museum of Shanghai University of Finance and Economics is located in Yuheng Building, No.777 Guoding Road Campus. The Business School Museum is centered on the Business School Museum, supplemented by the Insurance Museum, the Tax Bill Museum, the Currency Museum and the Computer Museum. It displays the evolution and development of China’s century-old higher business education in a panoramic and multi-dimensional way. At present, the Currency Museum and the Computer Museum are under renovation and are closed to the public.

You need to make an appointment on the campus network in advance to visit the Business Museum. The opening hours are from 13: 30 to 16: 30 every Tuesday, Thursday and Saturday.

Route: Take Bus No.406 and get off at Guoding Road, and walk for about 280 meters.

5. Shanghai University Museum

2695 Hutai Road

The Shanghai University Museum is located in the east of the headquarters (No.333 Nanchen Road, Baoshan District). The museum has more than 6,000 pieces (sets) with an area of 4,200 square meters. The future exhibition will show Shanghai (maritime) art and reflect the history of Shanghai University, supplemented by temporary exhibitions, serving the discipline construction of Shanghai University and the alumni of teachers and students, and will be open to the whole society free of charge. The current curator of Shangda Museum is Associate Professor Liu Shaoxue, and the curator of Shanghai Museum, Mr. Chen Xiejun, and other experts in the field of cultural relics museum science and Shanghai culture research inside and outside the school form an advisory committee.

Shanghai University Museum is a member of the Professional Committee of University Museums of China Museum Association and a member of the National Alliance of University Museums for Educating People. It plays the role of museum education through temporary exhibition activities and volunteer work.

Opening hours: Monday to Friday from 8: 00 to 16: 00.

Route: Take Metro Line 7 to Shangda Road Station, exit 3, and walk for about 850 meters.

6. Shanghai University of Traditional Chinese Medicine Museum of Traditional Chinese Medicine

No.1200, Cai Lunlu, Pudong New Area

Shanghai museum of tcm is a national popular science education base, a national traditional Chinese medicine culture publicity and education base, a national 3A-level tourist attraction and a Shanghai patriotism education base. Shanghai museum of tcm was founded in 2003, formerly known as the Museum of Medical History of Chinese Medical Association, which was founded in 1938. The museum has a building area of 6,314 square meters and an exhibition area of 4,050 square meters, and there is a "Herb Garden" of nearly 10,000 square meters outside the museum. The basic exhibition is divided into eight topics: primitive medical activities, ancient medical and health remains, medical management of past dynasties, medical collections of past dynasties, health culture, modern maritime Chinese medicine, herbal prescription appreciation and contemporary Qihuang new look, which reflect the main achievements of Chinese medicine in various historical periods and predict its bright future development.

Opening hours: 9:00~16:00 (Tuesday to Sunday) and closed on Monday.

Route: Take Bus No.1057 to Cai Lunlu Huatuo Road Station and walk for about 120 meters.

7. Donghua University Textile and Apparel Museum

849 Zhongshan West Road

The existing building area of the exhibition hall is more than 6,700 square meters, and the exhibition area of the first phase is more than 3,000 square meters. It is divided into four branches: the popular science museum, the ancient museum, the modern museum and the minority museum.

The first floor of the Exhibition Hall of the Textile and Apparel Museum of Donghua University is the Popular Science Museum, which displays the industrial chain and its characteristic links in the field of textile and apparel in the form of dynamic and static display, supplemented by high-tech display means and interactive exhibitions, and popularizes the scientific and cultural knowledge of textile and apparel. The interactive exhibition area is an important feature of the Science Museum, where a variety of interactive projects such as spinning, weaving, dyeing and clothing design are concentrated, including computer embroidery, knitting and weaving, ink-jet printing, hand-painted T-shirts, buckle knot making, jewelry DIY, dress consultant and digital stitching of clothing styles, etc. Visitors can experience these production and design processes and walk into textiles and clothing.

The second floor is the Ancient Museum, which displays the pictures and objects of textiles and garments in different periods in ancient China, and shows the development of ancient fabrics and textile appliances and the evolution of garments in past dynasties. From the ju loom in the pre-Qin period, the heald loom, the multi-heald multi-nie loom in the Han dynasty and the Zhuang bamboo cage loom in the Song dynasty, to the large jacquard machine representing the highest level of hand-woven satin and circular flower in the Ming and Qing dynasties; At the same time, it shows four famous Chinese brocade with rich colors and exquisite craftsmanship, namely Shu Brocade in Han and Tang Dynasties, Song Brocade and Zhuang Brocade in Song and Yuan Dynasties and Yun Brocade in Ming and Qing Dynasties.

On the third floor, there are the Modern Museum and the Minority Museum. The Modern Museum mainly displays the physical objects and image materials of modern China textile and clothing. The exhibits are mainly China traditional clothing, including related accessories. The contents are divided into three parts: women’s clothing, men’s clothing and children’s clothing. The fabrics of the clothes basically cover the fabric types at that time, reflecting the evolution of modern textile and clothing from the late Qing Dynasty to the Republic of China. The National Minority Pavilion displays the textile processing and the costumes of ethnic minorities through physical scenes, pictures and multimedia presentations.

Opening hours: every Tuesday to Saturday (9:00~16:00), and arrangements will be announced separately during national holidays and winter and summer vacations.

Route: Take Metro Line 4 to Exit 2 of Yan ‘an West Road Station and walk for about 1.1 kilometers.

8. China Fish Culture Museum of Shanghai Ocean University.

No.318 Jungong Road, Yangpu District

China Fish Culture Museum of Shanghai Ocean University is located at No.318, Jungong Road, Yangpu District, Shanghai. It is a popular science education base for aquatic organisms in Shanghai and one of the national culture museums in Shanghai universities. It has a total construction area of 1,036 square meters, 40,000 specimens, about 3,000 species and more than 1,000 species on display. In 1952, Zhu Yuanding, a famous ichthyologist, founded the Fish Specimen Room of Shanghai Fisheries University. In the early days of its establishment, equipment, personnel and funds were very tight. Zhu Yuanding led his colleagues to overcome many difficulties, and started to collect fish specimens and materials by himself. In just a few years, the herbarium has collected more than 900 species and more than 25,000 specimens, forming an elementary scale and soon becoming an important base for ichthyology research in China. Since then, the specimen room has been renamed the fish research room. By the year 2000, the fish laboratory had been one of the four bases for studying fish taxonomy in China.

In 2002, the laboratory obtained the largest sperm whale specimen in China with a length of 18.4 meters. Subsequently, the laboratory was upgraded and evolved into the whale hall of Shanghai Fisheries University.

At the end of 2005, the China Fish Culture Museum was unveiled in the former Shanghai Fisheries University at No.334 Jungong Road. At the same time, Shanghai Fisheries University and Shanghai Ocean Aquarium signed a cooperation agreement, which opened the prelude to the establishment and protection of fish culture in China.

Nowadays, Shanghai Ocean University is moving to the new campus of Nanhui Lingang, and the China Fish Culture Museum will be renamed again. Starting from 2008, the new campus will build the first museum with the theme of ocean in China, realizing the transformation from fish culture to marine culture. The building area of the new museum will reach 7,000 square meters, and 12 exhibition halls will be set up, including Fish Culture Museum, Fishery History Museum, Fishing Gear and fishing method Pavilion, which will become a professional museum integrating teaching, scientific research, popular science and cultural heritage.

Opening hours: 24 hours a day.

Route: Take Metro Line 12 to Exit 2 of Aiguo Road Station and walk for about 1.3 kilometers.

9. Shanghai University of Science and Technology Printing Museum

No.100 Shuifeng Road

The Printing Museum of University of Shanghai for Science and Technology was founded in 1998. It is located on the fourth floor of the library of the School of Publishing, Printing and Art Design of University of Shanghai for Science and Technology. The exhibition hall covers an area of about 1,000 square meters. The museum consists of a historical museum and an equipment museum. The exhibition hall consists of five parts: the origin and development of printing, the introduction and development of modern printing, the start-up and revitalization of national printing industry, the modernization process of Shanghai printing industry and the exhibition of modern Shanghai printing products. The representative cultural relics and materials are displayed, including printing equipment such as printed pottery and wooden movable type, FM network prints, pure gold-plated prints, digital prints and related audio-visual materials, and the exhibition form.

Opening hours: every Tuesday and Friday from 09: 00 to 11: 30; 14:00~16:00。

Route: Take Metro Line 12 to Exit 4 of Longchang Road Station and walk for about 1.2 kilometers.

10. Biology Museum of East China Normal University

Floor 2, Experimental Building B, No.500 Dongchuan Road

The Biology Museum of East China Normal University was founded in 1952, relying on the School of Life Sciences of East China Normal University. The museum has a long history and a rich collection, including animal specimens such as birds, insects, mammals, amphibians, fish and invertebrates, as well as various plant specimens such as seeds, ferns, mosses and algae, with a total of tens of thousands of specimens. Among them, it also includes specimens of many rare animals, including giant pandas, Chinese alligators, crested ibis and sunbirds. The Museum of Biology also has a variety of multimedia videos of biology, in order to help visitors understand the "story behind" of animal and plant specimens more intuitively and deeply.

Opening hours: It is open to the public every Tuesday, Thursday and Saturday (except national statutory holidays).

Route: Bus No.958, get off at Lianhua South Road Station of Dongchuan Road and walk for about 530 meters.

11-1. Museum of Shanghai Normal University

4th Floor, Wenyuan Building, No.81 Guilin Road

Shanghai Normal University Museum is located in Wenyuan Building, Shanghai Normal University, No.100 Guilin Road, Xuhui District, Shanghai. The collection in the museum was formed in the 1950s, and it was officially built in 2001. It has a building area of over 740 square meters, and belongs to an artistic museum, covering more than 2,000 pieces of ceramics, bronzes, calligraphy and painting, jade articles, steles, ethnic minorities and religions. The age spans from Neolithic to contemporary, and the most distinctive features are Tibetan Thangka.

Features: The collection includes jade articles, bronzes, ceramics, inscriptions, calligraphy, paintings, thangkas, costumes, embroidery, etc., among which there are many treasures. The Neolithic jade wares were regular in shape and polished smoothly, reflecting a high level of craftsmanship. Mao Gongding, a three-dimensional rubbing, belongs to the original refined rubbing; The scriptures written by Sui monks and translated by Xuanzang are rare cultural relics. Sheep brain paper gold juice book Tibetan infinite life Buddhist sutra, Tibetan Buddha’s illusion network continued secret sutra, is a rare treasure; Thangka is mostly written in the Qing Dynasty, which has national characteristics. Among the paintings, Wang Yuanqi and Wu Li’s landscape paintings are also excellent; The figure painting of the Qing Palace Temple is also a rare exhibit in Shanghai. The official kiln porcelain from the court is exquisite and gorgeous, showing the unique bearing of the royal family. Shanghai University Porcelain Museum is built on the basis of the porcelain collection of Shanghai Normal University Museum. The collected ceramics started from the painted pottery of Majiayao culture in the prehistoric culture period, and went through various practical and buried ceramics in the Han Dynasty, the Jin Dynasty, the Southern and Northern Dynasties and the Sui Dynasty, including glazed porcelain and tricolor porcelain in the Tang Dynasty, monochrome glazed porcelain, carved porcelain and piled porcelain in the famous kilns in the Song Dynasty, carved porcelain in Xixia, decals, blue-and-white glazed porcelain in the Yuan Dynasty and the Ming Dynasty, and multicolored, pastel, doodle and blue-and-white glazed porcelain in the Qing Dynasty. The collection covers various famous historical kilns such as Ru Kiln, Jun Kiln, Ge Kiln, Longquan Kiln, Jizhou Kiln, Dehua Kiln and Jingdezhen Kiln, which basically reflects the brief history of the development of China ceramics.

Opening hours: Monday to Friday from 8: 00 to 11: 00 and from 13: 30 to 16: 30.

Weekends, national holidays, winter and summer vacations need to be reserved in advance.

Route: Take bus Xumin Line to Humin Road and get off at Guilin Road Station and walk for about 1.6 kilometers.

11-2. Shanghai Normal University "Comfort Women" History Museum

No.100 Guilin Road

On October 22nd, 2016, the China Museum of Comfort Women held an opening ceremony in Shanghai Normal University, located in Wenyuan Building of Shanghai Normal University. The museum contains a collection of commemorative cultural relics donated by survivors of the comfort women system, and it is the only museum in Chinese mainland with the theme of preserving the evidence of the tragic situation of comfort women.

Features: The only museum in China with the theme of preserving the evidence of the tragic situation of "comfort women".

Opening hours: Tuesday to Sunday from 9: 00 to 16: 00 (closed on holidays, winter and summer vacations).

Route: Take bus Xumin Line to Humin Road and get off at Guilin Road Station and walk for about 1.3 kilometers.

12. Shanghai Conservatory of Music Oriental Musical Instrument Museum

No.20, Lane 18, Gaoan Road, Xuhui District

Shanghai Oriental Musical Instrument Museum is the first musical instrument museum in China’s art colleges. Construction began in the summer of 1985, and its predecessor was "China National Musical Instrument Exhibition Hall" and "Oriental Musical Instrument Exhibition Hall". Inspired by Comrade Jiang Zemin’s inscription "Running First-class Music Education, Creating International Advanced Level", it was expanded into "Oriental Musical Instrument Museum" in 2001, with the name inscribed by the old dean He Lvting. The total area of the exhibition hall is about 1200M2. It is divided into four exhibition areas: China ancient musical instruments, China modern musical instruments, minority musical instruments and foreign national musical instruments, and a multimedia exhibition hall. There are more than 400 kinds of musical instruments in the Oriental Musical Instrument Museum of Shanghai Conservatory of Music. It can be divided into four parts: China ancient musical instruments, China modern musical instruments, China minority musical instruments and foreign minority musical instruments. China ancient musical instruments mainly include: Jia Hu bone flute, 48-piece large chimes, 32-piece chimes, bronze drums in Han Dynasty, lyre in Ming Dynasty, etc. Modern musical instruments in China are exhibited in wind instruments, stringed instruments, plucked instruments and percussion instruments. China’s minority musical instruments include Bawu, Mudi, Dong Di, Zhandi, Lerong, Lusheng and Hulusheng. Ma Guhu, Ai Jieke, Hu Xita and other stringed instruments; Dongbula, Komz, Rewap, Zamunie and other plucked instruments; Dabu, Sabayi, Elephant Horn Drum and other percussion instruments. Foreign minority musical instruments include various musical instruments of Korea, India, Japan, Indonesia, Thailand, Russia, Australia, West Africa and other countries and regions.

Opening hours: Monday to Friday from 9: 00 to 16: 00.

Route: Bus Xumin Line and get off at Gaoan Road Station of Zhaojiabang Road and walk about 760 meters.

13. Lei Feng Pavilion of Shanghai Jianqiao College

No.1111, Hucheng Ring Road, Pudong New Area

Building a Bridge Lei Feng Pavilion is the first Lei Feng theme memorial hall in Shanghai universities. It is divided into three sections: Lei Feng Story, Lei Feng Spirit and Lei Feng Building a Bridge. It displays the vivid image of Lei Feng in a diversified way, condenses the achievements of building a bridge to carry forward the moral education of Lei Feng spirit, and encourages teachers and students to further start from me, start from the small things around them, know Lei Feng, love Lei Feng, learn from Lei Feng, and radiate to Lingang, Pudong and Shanghai.

Opening hours: Monday to Friday, from 9: 00 to 17: 00 every day.

Route: From Longgang Express to Shuihua Road Station on Olive Road, walk for about 1.4 kilometers.

14. China Accounting Museum of Shanghai Lixin Accounting Institute

No.2800 Wenxiang Road, Songjiang District

China Accounting Museum is the world’s first accounting museum integrating academic and practical work. The museum is located in the beautiful Songjiang University Town, which is in line with the history and culture of Songjiang, the "root of Shanghai". The museum includes China exhibition hall, international exhibition hall, accounting hall of fame, temporary exhibition hall, collection library, literature database, research room, audio-visual room and other functional places, with a total construction area of 4,500 square meters and an exhibition area of 2,500 square meters. Generally speaking, it presents the functional form of "people, things and history", and comprehensively displays the accounting history of China and foreign countries and accounting celebrities who have made outstanding contributions to the accounting development in China in the 20th century.

China Accounting Museum has collected nearly 7,000 pieces of accounting historical relics and related materials at home and abroad, featuring Chinese and foreign account books, accounting supplies, accounting reports, various deeds and company files. China Accounting Museum serves accounting education and academic research and exchange, and has established extensive academic ties with accounting historians and related research institutions in more than ten countries and regions, including the United States, Italy, France, Britain, Canada, Australia, New Zealand, Japan, South Korea, South Africa, Hong Kong and Taiwan Province. The museum was jointly built by Shanghai Lixin Accounting Institute, Lixin Accounting Firm and Lixin Accounting Publishing House, and received strong support and help from all walks of life.

China Accounting Museum is divided into four parts: Preface Hall, China Exhibition Hall, International Exhibition Hall and Accounting Hall of Fame.

Opening hours: Tuesday to Friday from 9: 00 to 16: 00 (the museum is closed from Sunday to Monday, and the school is closed during the winter and summer vacations, and group visits are arranged separately).

Route: Take bus Songjiang No.17 to Wenxiang Road Station on Long Yuan Road and walk about 340 meters.

15. Fu Lei’s Life Exhibition Hall, School of Business and Foreign Languages

No.505 Guanhai Road, Pudong New Area

Thunderstorm and Rain Building-Fu Lei’s Life Exhibition Hall is located in the library of Shanghai Industrial and Commercial Foreign Languages Vocational College, No.505 Guanhai Road, huinan town, Pudong New Area. The exhibition hall will become the training and development base of oral French skills in this hospital. The exhibition hall of Fu Lei’s life contains pictures, videos, physical objects and other materials of Fu Lei’s life, which reflects the course and achievements of Fu Lei’s overseas study, rigorous scholarship, translation-oriented, versatile, and introduces his nearly 50 million-word translated works and more than a dozen versions of Fu Lei’s Letters. The information is rich and informative, and there is an image playing room. Shanghai Vocational College of Business and Foreign Languages will build the exhibition hall of Fu Lei’s life and build it into a training base for oral French skills, which can give full play to the geographical advantages for students to learn, carry forward Fu Lei’s academic spirit and inherit cultural traditions.

Opening hours: The museum is closed to the public on a daily basis, and an appointment is required. Telephone number is 021-68020687.

Route: From Huilu Special Line to Guanhai Road Renmin East Road Station, walk for about 30 meters.

16. Shanghai Publishing and Printing College Printing Museum

No.100 Shuifeng Road, Yangpu District

The printing museum of Shanghai Publishing and Printing College is located at No.100 Shuifeng Road, which was completed in 1998. It is one of the first national culture museums in Shanghai universities, one of the industrial tourism museums in Shanghai, and also a patriotic education base and a popular science education base in Shanghai. The exhibition hall covers an area of nearly 1,000 square meters and is divided into five parts: Origin, Development and Spread of Printing, Introduction and Development of Modern Printing, Shanghai Printing Industry, Printing Experience and Exhibition of Printing Exquisites. Through a large number of cultural relics, documents, physical models, simulation operations and digital images, the profound printing culture is vividly displayed, the ancient and splendid printing civilization is inherited, and the development of modern printing technology is experienced.

Opening hours: every Tuesday and Friday from 09: 00 to 11: 30; 14:00~16:00 (open by appointment on other working days)

Route: Take Metro Line 12 to Exit 4 of Longchang Road Station and walk for about 1.2 kilometers.

17-1. Exhibition Hall of Shanghai Institute of Sport

4th Floor, Lvwa Building, No.399 Changhai Road

The exhibition hall of Shanghai Institute of Physical Education is located at No.399 Changhai Road, which was completed on the occasion of the 50th anniversary of the school in 2002. It is located on the fourth floor of Lvwa Building, with an area of 840 square meters. The exhibition hall takes "great events, masters and buildings" as the main line, and its style is simple, elegant and plain. It is divided into exhibition areas such as Hall, Historical Exhibition Area, Building Exhibition Area, Master Exhibition Area, Wu Yunrui Thematic Exhibition Area, Competitive Sports Exhibition Area, Recent Development Achievement Exhibition Area and Multimedia Interactive Exhibition Area.

The exhibition hall of Shanghai Institute of Physical Education is open to the whole school and the society free of charge. And now due to the overall renovation of the green tile building, the exhibition hall has been completely demolished. According to the construction arrangement of high-level local colleges and universities in Shanghai, the school will build the "Shanghai Institute of Physical Education Sports Culture Exhibition Hall and Shanghai Institute of Physical Education School History Museum" on the fourth floor of Lvwa Building, which is expected to be completed by the end of 2019.

Opening hours: open by appointment; Tel: 021-51253043.

Route: Take bus 537/842 to Changhai Hospital Station and walk about 80 meters.

17-2. Wushu Museum of Shanghai Sport University

No.399 Changhai Road

The Wushu Museum of Shanghai Institute of Sport is located at No.399 Changhai Road (near Zhongyuan Road or Hengren Road). It was completed in Shanghai Institute of Sport on November 10, 2007, with a total area of 2,000 square meters. It is the first museum in the world to fully display the history and culture of Wushu. The completion of Wushu Museum is of great strategic significance for promoting traditional culture and cultivating national spirit.

There are more than 2,000 pieces in the Wushu Museum, including soldiers’ guns in the Qing Dynasty, warriors’ figurines in the Tang Dynasty, martial arts books, bronze weapons in the pre-Qin period, and stone carvings, plaques and badges related to martial arts in different periods.

Wushu Museum is divided into boxing hall, history hall, exhibition hall, stereoscopic cinema and digital multimedia interactive area. In the exhibition hall, there are more than 500 collections selected from the collection of cultural relics, and the profoundness of China Wushu is displayed from multiple angles by combining literature, pictures and multimedia display means.

Opening hours: every Tuesday to Saturday from 9: 00 to 16: 00. Tickets are free.

Route: Take bus 537/842 to Changhai Hospital Station and walk about 50 meters.

[Tips from Wenbao police]

During the visit, you should always be vigilant, pay attention not only to the exhibits, but also to the state of your belongings. It is best to travel together. Relatives and friends should take care of each other and remind each other, especially those who follow you for a long time and are close to you. Be sure to take good care of personal belongings, valuables and identity documents with you and put them close to your body.

(Original title "Shanghai University Museum Collection")

Now Volkswagen has launched a brand-new model in the Chinese market. This model is quite attractive and attractive. In terms of vehicle shape, LaVida’s overall design is simple and generous, and the entire front face looks very wide. The design of sharp headlights on both sides and the internal light groups are patchy and bright when lit. The waistline of the whole side of the car body rises to create a sense of readiness, which seems to have a strong sense of movement. The design of the rear of the new car is very practical, with a tendency to protrude backwards, which is very playful. The design of taillight lighting is also interesting, and it is very personalized after lighting.

In terms of decoration, the new car adopts Volkswagen’s latest design style and layout, which is very high-end on the whole. The large plastic coverage of the steering wheel brings a good sense of luxury. Soft plastic materials are used above the central control area in the car, which greatly improves the grade sense of the whole car. It is equipped with an 8.0-inch central control LCD screen, which is clear in display and beautiful in design. The front row is also equipped with a manual air conditioning control system to freely debug the most comfortable space atmosphere. At the same time, the new car also provides leather seats, which can bring certain comfort.

The length, width and height are 4678×1806×1474mm respectively, and the wheelbase has reached 2688 mm. In the same class, the wheelbase of LaVida ranks 15th. One bright spot is that its width reaches 1806mm, which reflects that the horizontal space inside the car is not bad. The skylight of LaVida 300TSI dual-clutch perpetual version provides a wider field of vision, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, LaVida’s trunk volume ranks fifth. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Volkswagen LaVida is equipped with a combination of 1.5 turbocharged engine (direct injection) and dry dual clutch (DCT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Ranked fifth among compact car models with more than 800,000.

LaVida’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of LaVida, you can go to the LaVida forum and browse the messages of users who have bought the car in history.

　　April 15th to 21st is the 30th National Cancer Prevention Publicity Week. The theme of this week is "Comprehensive Policy and Scientific Cancer Prevention", which advocates everyone to be the first responsible person for their own health. According to the report released by the National Cancer Center, in 2022, it is estimated that there will be 4.825 million new cancer cases and 2.574 million new cancer deaths in China. Among the new cases, the top five cancer types are lung cancer, breast cancer, colorectal cancer, thyroid cancer and liver cancer.

　　the whole world

　　Lung cancer has become the largest cancer killer in the world, followed by breast cancer and colorectal cancer.

　　IARC)Freddie, the International Agency for Research on Cancer (IARC) under the World Health Organization.
The team led by Bray recently published the latest cancer report in authoritative journals in the medical field. According to IARC data, in 2022, it is estimated that there will be 19.974 million new cancer cases and 9.744 million cancer deaths worldwide. Among them, the number of new cases of lung cancer reached 2.481 million, accounting for 12.4% of the new cases of cancer in the world. This is also the first time that lung cancer has become the largest cancer in the world after being surpassed by breast cancer in 2020.

　　At the same time, lung cancer is also the largest cancer killer in the world. In 2022, it caused 1.817 million deaths, accounting for 18.7% of all cancer deaths, followed by breast cancer, colorectal cancer, prostate cancer and gastric cancer.

　　According to the assessment of FreddieBray’s team, about one-fifth of people in the world will get cancer in their lifetime, and about one-ninth of men and one-twelfth of women will die of cancer. However, due to the difference of development level, the cancer detection rate and cancer survival rate may be significantly different among different countries. Take breast cancer as an example. In areas with very high human development index, one in every 12 women will be diagnosed with breast cancer, and one in every 71 will die of breast cancer. However, in areas with low human development index, although only one in every 27 women will find that they have breast cancer, one in every 48 women will eventually die of breast cancer.

　　China

　　The incidence of female lung cancer in China is 2.6 times of the global average.

　　In the cancer data released by the International Agency for Research on Cancer, the situation in China was jointly calculated by the Agency and the National Cancer Center (NCC) in China. The National Cancer Center has also published a number of studies, such as "Analysis on the Epidemic Situation of Malignant Tumors in China in 2022", which introduced the latest cases of malignant tumors in China in detail.

　　In 2022, it is estimated that there will be 4.825 million new cancer cases and 2.574 million new cancer deaths in China. The first cancer in China is lung cancer. Only compared with the whole world, the disease burden of lung cancer in China is more prominent. Throughout 2022, the number of new lung cancer patients in China reached 1.061 million, equivalent to 75.1 per 100,000 people suffering from lung cancer.

　　At the same time, lung cancer is also the most "fatal" cancer in China. In 2022, 51.9 out of every 100,000 people will die of lung cancer. This is related to the fact that lung cancer usually has no symptoms in the early stage. Once found, it may have developed to the advanced stage. Moreover, the prognosis of lung cancer is poor. Research shows that the five-year survival rate of lung cancer patients in China is only 19.7% from 2012 to 2015.

　　However, the incidence and mortality of lung cancer in women are significantly lower than those in men.

　　Thyroid cancer and breast cancer are common health problems of women in China, both of which are related to estrogen level. It is found that there is an increasing risk between these two cancers. Compared with the general population, patients with either of these two cancers are more likely to develop the other cancer.

　　Fortunately, the mortality rates of breast cancer and thyroid cancer are not very high-in 2022, for every 100,000 women in China, the number of deaths from breast cancer and thyroid cancer was 10.9 and 1.1 respectively. As early as 2010 to 2014, the five-year survival rate of breast cancer patients in China has reached 83.2%.

　　Among the top ten high-incidence cancers in China, the incidence and mortality of other cancers are higher than the global level except those in reproductive organs.

　　What is striking is that the incidence of lung cancer among women in China is 2.6 times that of women in the world, while the smoking rate among women in China is only 1.85%, which is lower than many countries in the world. It is speculated that the high incidence of lung cancer in women is partly due to the air pollution in the outdoor environment and the indoor air pollution caused by the burning of solid fuel during home heating and cooking.

　　remove doubts

　　Is it an illusion that more and more people are suffering from cancer?

　　Compared with the incidence announced in previous years, the incidence of some cancers among China residents in 2022 increased a lot. For example, the crude incidence of thyroid cancer was 13.9 per 100,000 people in 2017, and by 2022, this figure soared to 33.0.

　　In this regard, the National Cancer Center reminded in a study that the detection rate of cancer is indeed rising due to the improvement of people’s awareness of cancer prevention and the increase of people who take the initiative to seek medical treatment. However, a statistical factor that can’t be ignored is that the cancer data of China released by IARC before came from the situation of some cancer registries in China, instead of being calculated based on the data of 2,806 existing cancer registries in China in 2022. Therefore, the gap between IARC’s cancer data in China IARC2022 and before does not accurately reflect the changes of cancer in China.

　　Is the incidence of cancer among China residents on the rise? Based on the continuous follow-up data of 22 cancer registries in China, some researchers analyzed the changes of incidence and mortality of different cancers in China from 2000 to 2018, thus eliminating the influence of changes in data sources.

　　Their conclusion is that in recent 20 years, the incidence of cancer in China is increasing and the mortality rate is decreasing. In terms of gender, the incidence rate of women is increasing significantly, while that of men is in a stable trend.

　　In 2022, the new cases of thyroid cancer in China accounted for more than half of the new cases of thyroid cancer in the world, which is also a significant increase of cancer for both men and women in China, with an annual increase of 16.9% and 15.7% respectively from 2000 to 2018.

　　However, thyroid cancer is not terrible. It is an inert asymptomatic tumor. The rapid rise of thyroid cancer in recent years is mainly related to the improvement of people’s awareness of cancer prevention, better medical care opportunities and the popularization of detection technology.

　　In China, the incidence and mortality of liver cancer, gastric cancer and esophageal cancer, which have high incidence and poor prognosis, are declining continuously. At the same time, some cancers, such as colorectal cancer, prostate cancer in men and breast cancer in women, which used to be low in China and high in developed countries, are on the rise.

　　suggestion

　　How to reduce the risk of cancer in daily life?

　　How to reduce the risk of cancer in daily life? Listen to the advice of experts.

　　■ Change the unhealthy lifestyle

　　Smoking, alcoholism, obesity, stress, lack of exercise and unreasonable eating habits are all risk factors for cancer. Smoking cessation and alcohol restriction, balanced diet, moderate exercise and keeping a good mood can effectively reduce the occurrence of cancer.

　　■ Pay close attention to carcinogenic factors.

　　Cancer is not contagious, but some bacteria (such as Helicobacter pylori) and viruses (such as human papillomavirus, hepatitis virus, EB virus, etc.) closely related to cancer are contagious. Maintaining personal hygiene and a healthy lifestyle can prevent cancer.

　　■ Stay away from carcinogens around you.

　　There are many definite carcinogens around us, such as formaldehyde, aflatoxin and nitrite. It is recommended not to eat moldy food, and to eat less fried and pickled food.

　　■ Vaccination to prevent some cancers

　　HPV vaccine can prevent cervical cancer, oropharyngeal cancer, anal cancer, penile cancer and other cancers. Hepatitis B vaccine can prevent hepatitis B virus infection, and hepatitis B is a high risk factor for liver cancer. Vaccination can avoid infection with related bacteria and viruses, so it is recommended to vaccinate as soon as possible.

　　■ Stay optimistic.

　　A good attitude is a good medicine to prevent and fight cancer, and a positive attitude can help us maintain a normal and reasonable life. Learn to be optimistic and cheer up. Good at self-comfort, self-liberation. Avoid impatience, anger or unhappiness.

　　■ Choose individualized anti-cancer physical examination

　　Tertiary prevention can effectively reduce the incidence and mortality of cancer. At present, most common cancers can be found early by technical means. For example, low-dose spiral CT can be used to screen lung cancer, ultrasound combined with molybdenum target can screen breast cancer, and gastrointestinal endoscopy can screen digestive tract cancer.

　　Choosing individual physical examination items according to individual genetic history, disease history, age and previous examination results is the key to improve the early diagnosis rate of cancer.

　　■ Be alert to early symptoms

　　The earlier cancer is found, the better the treatment effect and the longer the survival time. When the body has symptoms such as abnormal lump, persistent pain, blood in sputum, painless hematuria, changes in stool habits and characteristics or blood, you should go to the hospital in time.
Comprehensive The Paper, etc

Source: Huashang. com-Huashang Daily

Text | Lei Bao Duan Qing

Edit | Nur Hachi

A lot of animal IP have been fired this year. Among them, the capybara can be described as a well-deserved "top stream", and related videos and surrounding areas have already exploded the major social platforms in China.

In recent years, terms such as "lying flat", "anti-involution", "slow life" and "emotional stability" have become popular among young people. The capybara, a creature, has been warmly sought after by virtue of its "calm and absurd" mental state. It has an enviable "sense of relaxation" and can take it in stride no matter what happens. Birds, cats and dogs, turtles and even crocodiles can coexist harmoniously with it.

In addition, there are net stalks such as "Smith?" and "Rat, Mouse and Me", which bring fire to animals such as monkeys and mice, which are not popular. They are widely spread because they can represent the mental state of young people.

In the high-pressure and fast-paced life, many young people have become loyal followers of "Dolphin Gate", which has also attracted more and more brand attention, tapped the commercial value of these "spiritual idols", created animal IP-related surroundings, and attracted consumers to pay.

So, why did the "Dolphin Gate" rise? How does the animal IP derived from epidemic stalks evolve? What commercial realization attempts have the brand made?

How are the "Capibala" popular?

In the eyes of the elders, capybara, monkey and mouse, which are admired by young people, seem to be in a strange fire.

For capybara, at first, it was just a niche animal that would appear in popular science videos. Its earliest memory on the Internet can be traced back to 2010, when a video of a capybara bathing in an orange spread on Youtube. This video didn’t really make it a online celebrity, but slowly enriched its own "dolphin design" through popular science.

Until this year, a blogger moved the popular song "Capybara" from the internet to the Tik Tok platform, and cooperated with the video created by the capybara, which began to spread widely on the Internet. The related words of "dolphin gate" emerged, and "Capybara" became synonymous with capybara.

Subsequently, the official operation of Xiaohongshu launched the topic of "One Dolphin a Day" to lead young people to join the "Dolphin Gate"; More merchants began to collect peripheral design schemes and launch products in Xiaohongshu.

It can be said that the capybara is based on its cute appearance, catching young people by relying on "emotional stability" and "relaxation", and finally relying on platform traffic to officially push the heat to a climax and realize rapid commercialization.

The monkey "Malou" also originated from the popular terrier. During the Spring Festival in 2022, Guangxi merchants could not resist the voice of netizens urging the listing of sugar oranges, and they all said that "Moluo’s life is also life". As a result, the humble "Molou", which represents migrant workers and college students, has become a "substitute" for young people to oppose involution and vent their pressure.

"Mouse, mouse and me" originally came from the lines of netizens poking fun at celebrities, but what really made this stalk fire was the "mouse man" expression pack derived from it, which also released the emotions and pressure of "bottom workers".

It is not difficult to see that the animal IP born from these netted stems has gone through the process from cognition, identification to resonance among young people. So how can these animals be very popular, occupy the life circle of young people, and even attract them to pay willingly?

First of all, it is an alternative way for young people to express themselves. When people are too tired, young people begin to turn into "spiritual animals". Faced with the pressure of life, they express their sense of resistance by laughing at themselves, while expecting to accept everything emotionally and lay flat like a capybara, but retaining hope for life.

Secondly, this is the projection of young people’s anxiety under the "anti-involution" culture. Or cute or funny animals, with a unique sense of humor, resonate with young people’s inner anxiety and struggle.

At the same time, it is also an emotional outlet for young people. It can let them let go of their burdens, freely vent and export their emotions, reconcile with their own "ordinary", unload their decent camouflage, return to the most primitive animal instinct, and get a moment’s respite.

On this basis, as long as we grasp some characteristics of animals and combine the Internet traffic to amplify their emotional resonance with consumers, such as the "emotional stability" of capybara, the "humble" and "rotten" of Moluo, similar to the explosion of animal IP, it is actually completely possible to achieve re-engraving.

Why did "Capibala" evolve from net stalks to "real money"

After these animals’ IP is abstracted as the symbol of "spiritual stability" and "lying flat", people’s love for them is no longer limited to video, graphic and other creative forms, and the related willingness to pay is increasing day by day, and the surrounding business represented by "Capibala" is booming. Up to now, the number of views on the topic "around capybara" in Xiaohongshu has reached 10 million.

As a category with low threshold and mature supply chain, plush’s commercial value is first valued.

On the one hand, it can fully restore the plush feeling of animal IP itself, so that young people can meet with "spiritual idols" at a little cost; On the other hand, as a typical representative of the healing economy, plush toys have officially become a major category of the 100 billion-wave playing track, and the market of "plush +IP" is also accelerating.

The first to take this step is a new brand "Long live the velvet shop", and capybara is the second plush product of this brand. In August this year, Viva Velvet Store announced that it had joined the "Dolphin Gate" and provided a number of plush design schemes, which were developed and put into production in combination with the opinions and feedback of netizens.

Subsequently, Jellycat, a plush top-stream brand, and The Green Party, a domestic chain lifestyle brand, also launched capybara plush toys, which triggered a wave of buying by consumers.

From left to right, there are capybara plush toys from Long Live Furry Store, Jellycat and The Green Party.

The new tea brand that will "follow the fashion" most has also been launched, and a wave of effective marketing has been completed among young people.

Brands such as Starbucks, Ningji, and Yongpu Coffee have launched Capibala related products and surrounding areas; Xicha directly adopted the capybara "Almond" of Nanjing Hongshan Forest Zoo and made an unexpected linkage.

From left to right are the capybara products of Starbucks, Lemon Season, Yongpu Coffee and Xicha.

As mentioned above, it is not a case that this kind of animal IP has gone from fire to rapid commercialization. Penguins from Jellycat, sharks from IKEA, dogs with light IP lines from Korea, Loopy, etc. all use certain characteristics of animals to capture young people, and then drive consumption.

Combined with the case, it is not difficult to see that, first of all, there is still a lot of room for development of unpopular animal IP.

In addition to the common animal images such as cats, dogs, rabbits and bears, the introduction of IP of unpopular animals like capybara and beaver can bring freshness to consumers on the one hand; On the other hand, there are few products related to unpopular animals, and brands can seize the copyright opportunity to some extent by commercializing them.

Secondly, Internet popularity is a natural means to expand the voice volume of this kind of IP.

The threshold of the net stem can be very low, and the volume can also be small, even just a sentence and an expression pack. As long as it can help young people express themselves and vent their emotions, and meet consumers’ emotional needs and social needs, the net stem can have a "viral" diffusion ability.

Capibala emoticons created by users of Xiaohongshu

Then, the development of IP characteristics can build a new marketing model.

In the past, brands built IP and authorized cooperation, basically relying on the traffic between brands and IP to borrow from each other to improve exposure. However, under the background of the prevalence of healing economy, relying on IP’s own characteristics to quickly resonate and impress consumers and directly achieve effective customer acquisition is a breakthrough in IP marketing.

Finally, young people have a strong willingness to pay for emotional expression.

This phenomenon can be seen from capybara capybara, or Lei Bao’s previously reported Korean light IP, plush play and MBTI marketing. Under the general trend of consumption degradation, young people’s emotional consumption power is more prominent than before.

Generally speaking, behind this kind of IP destruction, IP is no longer just used as a simple image to ridicule and get cured, but more as a spiritual and cultural symbol and an identity symbol. "Capibala" is the symbol of "self" pursued by young people. On this basis, it can provide users with a sense of identity and belonging in line with their needs, which can further strengthen IP value and brand image.

The trend is always changing with each passing day. Compared with "catching up" with the trend, finding the fundamental logic behind the trend, understanding the real psychological needs of consumers, and then "creating" the trend is something that brands and IP licensees should do for a long time.

As the saying goes, food is the most important thing for the people! When you come to Great America, how can you not eat? Especially as a senior foodie, we should not only eat well and eat completely, but also eat chic and authentic!

The United States has its own unique food culture, and there are countless American cuisines that can be exported. However, is the delicious American food we are after really loved by local people? What are the different eating habits of people in American States?

America is a famous meat-eating country. Although the per capita meat consumption of American imperialists has been declining in recent years, it is close to the consumption level of 100 pounds per person per year, and there are few rivals in the world.

What is unknown, however, is that the favorite meat eater is actually Montana, which consumes the most red meat every year in the United States. In fact, the residents of this state eat steaks and hamburgers on average for three or four days a week.

At the same time, Maine people eat meat at least once or twice a week on average, generally not more than three times. Children’s shoes who can’t stand the daily meat supplement can consider applying here!

My mother told me since I was a child that eating more vegetables is good for your health! Outside the country, the most common cooking practice of vegetables is probably the salad of various colors.

Surprisingly, however, those areas in the central United States where all kinds of fruits and vegetables are planted and farms are everywhere are indeed the places that don’t like vegetables the most.

On the contrary, people in California, new york City, Florida, District of Columbia, Oregon and Hawaii prefer to eat fresh vegetables every day. You know, most Hawaiians eat green leafy vegetables three to four days a week.

Donuts, cupcakes, American pies, brownies and so on are all standard American desserts. Among them, the American people who love sweets are in the District of Columbia. In order to keep local tourists, the shops here will add double sugar to desserts! The capital is like this, no wonder the obesity rate in the United States is only rising.

In addition to the District of Columbia, several big states along the coastline are also fond of sweets. In contrast, the central and western regions are much calmer in the face of the temptation of dessert. Instagram also made a statistic, and they found that 89.7% of users in North Dakota prefer "fitness" to "sweets", making it the most "rational" state in the United States.

As early as August 2013, a poll showed that the number of people who prefer wine and beer in the United States is almost half-split. However, this kind of love has distinct regional differences.

In fact, wine is more popular in the eastern and western coasts, while beer is more sought after by people in the central and western regions.

Moreover, the colder the place, the more people love to drink. In areas like Wisconsin, North Dakota and Montana, where the temperature is ten to twenty degrees below zero in winter, the number of bars they own even exceeds that of grocery stores, which is simply nothing! Wine! No! Huan!

Soda is a part of American history. Although soda is called differently in different parts of the United States (soda, pop, coke), there is no doubt that the American people love all kinds of soft drinks deeply.

However, the survey found that the farther to the southeast, the more people like to drink, and this trend is surprisingly consistent with the latest distribution map of obesity in various States in the United States. Babies who want to lose weight, please resist the temptation of sweet water, okay?

According to one of the top ten fast food chain brands in the United States — — According to a survey by Dunkin’ Donuts, 61% of workers in the United States need to drink more than 2 cups of coffee every day, and 28% will need more than 3 cups. Among them, scientists and computer engineers like to refresh themselves with coffee.

Although Starbucks is the first thing that comes to mind when people think of American coffee, in fact, people on the east coast prefer to drink Dunkin’ Donuts freshly ground coffee; Starbucks is more common in the Pacific coast, especially its birthplace — — Near Seattle. Don’t think that Dunkin’ Donuts just eat doughnuts. Try their coffee.

There are countless international fast food chains that originated in the United States. Take McDonald’s as an example. So far, it has opened stores in more than 35,000 regions around the world, and there are as many as 20,000 branches in the United States alone!

However, the fast food chain popular in more States is not McDonald’s, but this — — Chick-Fil-A fil-a love chicken.

Fule Chicken is the second largest chicken fast food chain in the United States, with more than 1,700 branches, and its customer service and product quality are almost perfect. Their fried chicken burger is claimed to be the best fried chicken and burger in the United States and even in the world! However, there is no store in their home in China.

Chinese food also has a certain scale market in the United States. Nowadays, the number of restaurants in the United States and China has exceeded the sum of McDonald’s, KFC, Burger King and Wendy’s! As the picture shows, there are quite a few Chinese restaurants even in Hawaii and Alaska. . .

Especially in the northeastern States of the United States, Nevada and along the coast of San Francisco, Chinese restaurants are more densely distributed. Unless you are really tired of Chinese food and go to a "Chinese food desert" like the north of Dakota and the west of Texas, Chinese food will linger in the United States like the smell of chili pepper.