CCTV News:According to the website of the Supervision Department of the Central Commission for Discipline Inspection, on April 15th, Li Yinghai, secretary of the Party Committee of Zhagang Town, Qinggang County, led five town cadres and eight village party branch secretaries to visit patients in a hospital in Harbin by bus, and had dinner at a high-end restaurant at noon, spending 5,070 yuan. Li Yinghai and others used buses in violation of regulations, illegally organized collective gifts and participated in dinners, which violated the spirit of the eight central regulations. Li Yinghai was severely warned by the party and was dismissed. Other responsible persons are seriously held accountable.

　　Since the 18th National Congress of the Communist Party of China, Party committees and discipline inspection and supervision organs at all levels in Heilongjiang Province have conscientiously implemented the spirit of the eight central regulations and the nine provincial regulations, and have dealt with 7,912 mental problems violating the eight central regulations, handled 9,251 people, disciplined 4,582 people and exposed 1,806 typical problems, effectively promoting the in-depth development of work style construction.

　　Take the initiative to attack, treat the disease according to the symptoms, and urge to correct the "four winds" and do it in depth.

　　In the past five years, Heilongjiang Province has made unremitting efforts, grasping the early and grasping the small, sticking to one node at a time, and advancing step by step, correcting the "four winds" problems such as giving gifts with public funds, eating and drinking with public funds, using buses for private use, traveling with public funds, and collecting money through weddings and funerals, and making great efforts to solve the problem of infringing on the interests of the masses. Discipline inspection organs at all levels "take the initiative to attack", and the provincial, city (prefecture) and county (city, district) disciplinary committees establish a "three-level linkage" supervision and inspection mechanism, and investigate and deal with violations found in inspections by means of self-management, transfer and entrustment. At the same time, the province will regard the mental problem of violating the eight regulations as an important part of inspection supervision, and improve the handover and feedback mechanism of inspection clues. Since 2015, the provincial inspection team has handed over 4 batches and 81 clues about four winds to the Provincial Commission for Discipline Inspection.

　　Grasp the key, beware of variation, and pay attention to both old problems and new trends.

　　Before the National Day of 2016, the Provincial Commission for Discipline Inspection publicly notified 17 typical problems in five batches, including Yan Lihai, secretary of Jiayin County Party Committee, disguised public money travel, and Tan Demin, former head of the discipline inspection team of the Provincial Nonferrous Metals Geological Survey Bureau, who borrowed public money to travel abroad, and other disciplinary problems of provincial cadres. It was publicly exposed.

　　Heilongjiang regards grasping key nodes as the key point and breakthrough point of work style construction. Every New Year’s Day, Spring Festival, Dragon Boat Festival, Mid-Autumn Festival and National Day, the discipline inspection organs issue notices to deploy in advance, put forward requirements and strengthen supervision and inspection.

　　Discipline inspection organs at all levels in the province have deeply analyzed typical cases around the new features and manifestations of four winds, and sorted out and summarized seven cases, such as bus use "borrowing for private use", big-scale operation "breaking the whole into parts", public money travel "shifting expenses", illegal welfare "invisible packaging", cleaning up office buildings "occupying desks and chairs", public money eating and drinking "flashing" and "decorating the window" for inspection.

　　The discipline inspection organ changed its thinking and focused on finding and solving the problem of four winds’s stealth variation from the "root" of funds. For two consecutive years, the province has deployed 13 inspection teams from the financial, auditing and office affairs management departments to conduct a detailed review of the official reception list, canteen expenditure details, bus operating expenses, office supplies procurement, office space use, etc. of 13 cities, 41 provincial departments and some directly affiliated units, and quickly rectify the problems found.

　　Grasping the depth and reality, being strict with the management, and establishing a comprehensive management system for a long time.

　　The Provincial Commission for Discipline Inspection has specially set up "‘ Four winds ’ Supervise and report the exposure area and exposure desk, and set up a special report telephone number. Since December 2013, the website has exposed 503 mental problems in violation of the eight central regulations in 92 times, involving 725 people. The continuous release of a strong signal that discipline must be strict, and those who violate discipline must be investigated, which makes party member cadres feel afraid, and the education has obvious deterrent effect.

　　Zhengfeng anti-corruption is always on the road. Heilongjiang province pays attention to the consolidation of remediation results into a system, establishes rules and regulations, and strives to achieve long-term management and strict management. The "Notice on Further Defining Official Reception" and the "Notice on Standardizing the Matters of Wedding, Funeral and Celebration of Provincial Leading Cadres" were issued. Seven official expenditure management systems, including meetings of provincial organs, travel, temporary going abroad on business, official reception, training, and subscription to newspapers and periodicals at public expense, have been formulated one after another, and a series of institutional and normative documents, such as Measures for the Administration of Office Rooms of Party and Government Organs in Heilongjiang Province and Opinions on Reasonably Determining and Strictly Regulating the Duty Treatment and Business Expenditure of Responsible Persons of Provincial Enterprises, have been formulated, and the fence of four winds has been strengthened. (Heilongjiang Provincial Commission for Discipline Inspection)

Text | Lei Bao Duan Qing

Edit | Nur Hachi

A lot of animal IP have been fired this year. Among them, the capybara can be described as a well-deserved "top stream", and related videos and surrounding areas have already exploded the major social platforms in China.

In recent years, terms such as "lying flat", "anti-involution", "slow life" and "emotional stability" have become popular among young people. The capybara, a creature, has been warmly sought after by virtue of its "calm and absurd" mental state. It has an enviable "sense of relaxation" and can take it in stride no matter what happens. Birds, cats and dogs, turtles and even crocodiles can coexist harmoniously with it.

In addition, there are net stalks such as "Smith?" and "Rat, Mouse and Me", which bring fire to animals such as monkeys and mice, which are not popular. They are widely spread because they can represent the mental state of young people.

In the high-pressure and fast-paced life, many young people have become loyal followers of "Dolphin Gate", which has also attracted more and more brand attention, tapped the commercial value of these "spiritual idols", created animal IP-related surroundings, and attracted consumers to pay.

So, why did the "Dolphin Gate" rise? How does the animal IP derived from epidemic stalks evolve? What commercial realization attempts have the brand made?

How are the "Capibala" popular?

In the eyes of the elders, capybara, monkey and mouse, which are admired by young people, seem to be in a strange fire.

For capybara, at first, it was just a niche animal that would appear in popular science videos. Its earliest memory on the Internet can be traced back to 2010, when a video of a capybara bathing in an orange spread on Youtube. This video didn’t really make it a online celebrity, but slowly enriched its own "dolphin design" through popular science.

Until this year, a blogger moved the popular song "Capybara" from the internet to the Tik Tok platform, and cooperated with the video created by the capybara, which began to spread widely on the Internet. The related words of "dolphin gate" emerged, and "Capybara" became synonymous with capybara.

Subsequently, the official operation of Xiaohongshu launched the topic of "One Dolphin a Day" to lead young people to join the "Dolphin Gate"; More merchants began to collect peripheral design schemes and launch products in Xiaohongshu.

It can be said that the capybara is based on its cute appearance, catching young people by relying on "emotional stability" and "relaxation", and finally relying on platform traffic to officially push the heat to a climax and realize rapid commercialization.

The monkey "Malou" also originated from the popular terrier. During the Spring Festival in 2022, Guangxi merchants could not resist the voice of netizens urging the listing of sugar oranges, and they all said that "Moluo’s life is also life". As a result, the humble "Molou", which represents migrant workers and college students, has become a "substitute" for young people to oppose involution and vent their pressure.

"Mouse, mouse and me" originally came from the lines of netizens poking fun at celebrities, but what really made this stalk fire was the "mouse man" expression pack derived from it, which also released the emotions and pressure of "bottom workers".

It is not difficult to see that the animal IP born from these netted stems has gone through the process from cognition, identification to resonance among young people. So how can these animals be very popular, occupy the life circle of young people, and even attract them to pay willingly?

First of all, it is an alternative way for young people to express themselves. When people are too tired, young people begin to turn into "spiritual animals". Faced with the pressure of life, they express their sense of resistance by laughing at themselves, while expecting to accept everything emotionally and lay flat like a capybara, but retaining hope for life.

Secondly, this is the projection of young people’s anxiety under the "anti-involution" culture. Or cute or funny animals, with a unique sense of humor, resonate with young people’s inner anxiety and struggle.

At the same time, it is also an emotional outlet for young people. It can let them let go of their burdens, freely vent and export their emotions, reconcile with their own "ordinary", unload their decent camouflage, return to the most primitive animal instinct, and get a moment’s respite.

On this basis, as long as we grasp some characteristics of animals and combine the Internet traffic to amplify their emotional resonance with consumers, such as the "emotional stability" of capybara, the "humble" and "rotten" of Moluo, similar to the explosion of animal IP, it is actually completely possible to achieve re-engraving.

Why did "Capibala" evolve from net stalks to "real money"

After these animals’ IP is abstracted as the symbol of "spiritual stability" and "lying flat", people’s love for them is no longer limited to video, graphic and other creative forms, and the related willingness to pay is increasing day by day, and the surrounding business represented by "Capibala" is booming. Up to now, the number of views on the topic "around capybara" in Xiaohongshu has reached 10 million.

As a category with low threshold and mature supply chain, plush’s commercial value is first valued.

On the one hand, it can fully restore the plush feeling of animal IP itself, so that young people can meet with "spiritual idols" at a little cost; On the other hand, as a typical representative of the healing economy, plush toys have officially become a major category of the 100 billion-wave playing track, and the market of "plush +IP" is also accelerating.

The first to take this step is a new brand "Long live the velvet shop", and capybara is the second plush product of this brand. In August this year, Viva Velvet Store announced that it had joined the "Dolphin Gate" and provided a number of plush design schemes, which were developed and put into production in combination with the opinions and feedback of netizens.

Subsequently, Jellycat, a plush top-stream brand, and The Green Party, a domestic chain lifestyle brand, also launched capybara plush toys, which triggered a wave of buying by consumers.

From left to right, there are capybara plush toys from Long Live Furry Store, Jellycat and The Green Party.

The new tea brand that will "follow the fashion" most has also been launched, and a wave of effective marketing has been completed among young people.

Brands such as Starbucks, Ningji, and Yongpu Coffee have launched Capibala related products and surrounding areas; Xicha directly adopted the capybara "Almond" of Nanjing Hongshan Forest Zoo and made an unexpected linkage.

From left to right are the capybara products of Starbucks, Lemon Season, Yongpu Coffee and Xicha.

As mentioned above, it is not a case that this kind of animal IP has gone from fire to rapid commercialization. Penguins from Jellycat, sharks from IKEA, dogs with light IP lines from Korea, Loopy, etc. all use certain characteristics of animals to capture young people, and then drive consumption.

Combined with the case, it is not difficult to see that, first of all, there is still a lot of room for development of unpopular animal IP.

In addition to the common animal images such as cats, dogs, rabbits and bears, the introduction of IP of unpopular animals like capybara and beaver can bring freshness to consumers on the one hand; On the other hand, there are few products related to unpopular animals, and brands can seize the copyright opportunity to some extent by commercializing them.

Secondly, Internet popularity is a natural means to expand the voice volume of this kind of IP.

The threshold of the net stem can be very low, and the volume can also be small, even just a sentence and an expression pack. As long as it can help young people express themselves and vent their emotions, and meet consumers’ emotional needs and social needs, the net stem can have a "viral" diffusion ability.

Capibala emoticons created by users of Xiaohongshu

Then, the development of IP characteristics can build a new marketing model.

In the past, brands built IP and authorized cooperation, basically relying on the traffic between brands and IP to borrow from each other to improve exposure. However, under the background of the prevalence of healing economy, relying on IP’s own characteristics to quickly resonate and impress consumers and directly achieve effective customer acquisition is a breakthrough in IP marketing.

Finally, young people have a strong willingness to pay for emotional expression.

This phenomenon can be seen from capybara capybara, or Lei Bao’s previously reported Korean light IP, plush play and MBTI marketing. Under the general trend of consumption degradation, young people’s emotional consumption power is more prominent than before.

Generally speaking, behind this kind of IP destruction, IP is no longer just used as a simple image to ridicule and get cured, but more as a spiritual and cultural symbol and an identity symbol. "Capibala" is the symbol of "self" pursued by young people. On this basis, it can provide users with a sense of identity and belonging in line with their needs, which can further strengthen IP value and brand image.

The trend is always changing with each passing day. Compared with "catching up" with the trend, finding the fundamental logic behind the trend, understanding the real psychological needs of consumers, and then "creating" the trend is something that brands and IP licensees should do for a long time.

Original Hong Xiu Shuo Entertainment DJ Yaqing

In the 1960s, this excellent theme was selected by Bayi Factory, and it was decided to make a film "Tunnel Warfare". Later, Xudong Ren, Xu Guoteng, Wang Junyi and Pan Yunshan wrote the script and constantly polished it. In 1965, the film Tunnel Warfare was filmed and released on New Year’s Day in 1966. By the end of 2012, this film has set a record of billions of people watching it, and it can be said that it is one of the most familiar movies for Chinese people.

Fu Gengchen, who is in charge of the soundtrack in the film, has written songs for many outstanding works such as Sparkling Red Star, Advancing into the Central Plains and Sparkling Red Star. Fu Gengchen was only 29 years old when he wrote music for Tunnel Warfare.

Anyone who has seen the movie "Tunnel Warfare" should be deeply impressed by the theme song "Tunnel Warfare" and the episode "Chairman Mao’s Words". In fact, the author of the lyrics is Xudong Ren, the director of this film. Accompanied by "the sun shines everywhere, Chairman Mao’s thoughts shine golden", Gao Chuanbao read "On protracted war"; "Guerrilla warfare was launched in the Great Plains, and villages and households were connected into tunnels. The invaders dared to come and beat him to death." The enemy was defeated. The song in "Tunnel Warfare" was once described as follows: The enemy was frightened when he heard it; Hearing this, the people are full of blood and infinite strength in their hearts!

The prototype of "Gaojiazhuang" in the film is Gaoping Village, Zhengding County, Hebei Province, which is also called "Anti-Japanese Pioneer Village". But at that time, because of the flood, the local tunnel did not meet the shooting conditions. The film crew turned to Ran Zhuang, Lizhuang and Tangzhuang, which were nearby, for combined shooting, and tried to restore the scene at that time.

Ranzhuang Tunnel Warfare Site

The tunnels criss-crossing in the movie and the shadowy guerrillas must have left a deep impression on everyone. In fact, all the pictures in the tunnel in the film were set in Bayi Factory, but with excellent lens application, it looks like shooting in a real tunnel.

In the movie, the first appearance is Gao Laozhong, the party branch secretary played by Bingyu Wang. In order to cover the villagers’ evacuation and escape, he risked his life to sound the alarm, but unfortunately he was discovered by the Japanese army, and finally he sounded a Grenade and died with the enemy. When playing this role, Bingyu Wang was actually only in his twenties, but it was a big test to play a father and son with Longguang Zhu, who was similar in age, and to show a sense of vicissitudes of life.

Bingyu Wang, an actor from Beijing Film Factory, has played the roles of Uncle Man in Private Zhang Ga, Zhou Yunpeng in Journey to Wan Li and Liu Dabo in Hai Xia. Unfortunately, Bingyu Wang died in 1982 at the age of 47. It’s a pity that we didn’t see more of his works on the screen.

Gao Chuanbao, the son of Gao Laozhong and the captain of the militia, was played by actor Longguang Zhu. He also performed brilliantly in films such as "Jiao Yulu" and "Wooden House". Besides, he also played an amazing role, that is, the Tathagata Buddha in the 86th edition of The Journey to the West. Do you know? If it weren’t for the introduction of the audience, I wouldn’t have recognized him as Gao Chuanbao who was praised by director Xudong Ren as "handsome, mighty and good at acting". In September this year, it was Longguang Zhu’s 82nd birthday, and Hong Xiu wished him a long and healthy life, smiling often.

The prototype of Gao Laozhong and Gao Chuanbao was Liu Fool, the party branch secretary and militia captain of Gaoping Village at that time. Although his name didn’t sound severe, during the War of Resistance against Japanese Aggression period, he led a militia team of 70 or 80 people to repel thousands of Japanese attacks.

Zhao Ping, the district chief who formulated the "Sparrow" tactics, was originally played by Zhang Yongshou. He has played Shao Jianbo in Lin Hai Xue Yuan and Fang Yong in Surprise. As a famous actor and director of Bayi Film Studio, Zhang Yongshou has many works on the screen.

He is also regarded as Liu Xiaoqing and Tang Guoqiang’s Bole on the road of performing arts. At that time, when filming the movie "South China Sea Storm", he chose Tang Guoqiang; When filming the Great Wall of the South China Sea, he chose Liu Xiaoqing. Today, 87-year-old Zhang Yongshou and his wife Zhang Jiamao live in Beijing. Zhang Xihe, the eldest son, and Zhang Wang, the second son, are both film and television workers. Zhang Wang is a famous producer, who has produced films such as Sunny Days and The Great Wall. The youngest daughter, Zhang Man, is developing her career abroad.

Zhang Yongshou and Zhang Man.

Xiujie Liu, who plays Lin Xia, director of the Women’s Rescue Association, has only appeared in a few films, but her simple and natural performance can touch many audiences, and her performance is both physical and mental. In the film, she said to Longguang Zhu, "Pass the treasure, be careful" is gentle; He was firm when he said, "We want to fight wolves, but we can’t let them bite us.". However, in the later stage of Xiujie Liu’s acting career, little information can be found, but the Lin Xia she created has been fixed in the hearts of the audience. On July 27th, 2020, Xiujie Liu died at the age of 87.

Wang Xiaozhong, an old actor with rich experience in villains on the screen, plays the Japanese army captain Yamada in Tunnel Warfare this time. When Wang Xiaozhong was young, he studied in the Telecommunications College of Fengtian Railway Institute set up by the Japanese, and many teachers in the school were retired soldiers. I think this is also the reason why he played a very thorough role in the image of Japanese soldiers. He has appeared in the image of Japanese many times on the screen, such as Nakamura, the special high-tech director in Never Gone Radio, and Tada, the intelligence consultant in Wildfire and Spring Breeze Fighting the Ancient City. But every role he plays is different, and in his opinion, even a supporting role needs careful consideration. On January 22nd, 2016, Wang Xiaozhong died in Guangzhou at the age of 88.

Tang Bing, commander of the Imperial Association Army, will be played by the famous actor Liu Jiang. Liu Jiang likes performing arts since he was a child, and he is particularly interested in movies and dramas. He has appeared in the movies "Sparkling Red Star" and "Breaking through the Wujiang River", and has also created many classic vivid images, leaving impressive lines, such as "I’m Hu Hansan back!" And "high, really high!" .

However, he was in poor health in his later years: in 1995, Liu Jiang was diagnosed with various cancers. However, he is optimistic and cheerful, but he has also appeared in several films, most of which are positive images. On May 1, 2020, Liu Jiang died in his sleep at the age of 95. This also means that the "five villains" on the screen: Ge Cunzhuang, Statement, Chen Qiang, Fang Hua and Liu Jiang have all passed away.

There are many excellent supporting actors in the film, such as Zhu Qi who plays Cui Lianchang, Han Dong who plays Dakang, and Hu Zihe who plays Niu Wa. Zhu Qi died in 2007; Han Guodong and Hu Ziru are both actors of the Cultural and Art Troupe of the Political Department of the Corps of Engineers, and Hu Ziru once served as the vice captain of the drama team.

Pay tribute to the previous artists for their dedication to China’s film industry. One of the classic lines, such as "quietly into the village, don’t shoot!" Do you remember? I wonder how much the audience still remembers the plot in Tunnel Warfare? Welcome everyone to interact with more netizens and fans through the message area. I’m Hong Xiu. Thank you again for your attention, praise and sharing.

This article is original by Hongxiu. Please don’t copy it without permission! Offenders will be prosecuted!

Original title: The movie "Tunnel Warfare" Longguang Zhu Zhang Yongshou is alive, "Yamada" and "Commander Tang" have passed away.

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