Weekly box office： the summer file broke through 10 billion ＂Chang’ an＂ to the top and ＂Feng Shen＂ counterattacked

Special feature of 1905 film network　In the 29th week of 2023 (July 17th-July 23rd), with the help of new films and other films, the market returned to 1.9 billion+. Among them, the former box office was about 370 million in the first week and became the runner-up in the weekly list. The previous week’s weekend began to counterattack, and it successfully reached the top of the list, accounting for 510 million in a single week, with a cumulative box office of nearly 1.2 billion. As of July 22nd, the 2023 summer box office has officially exceeded 10 billion.

Three Wan Li in Chang ‘an topped the weekly list, and the first part of Feng Shen fell, and Chaoneng fell short of expectations.

In the 29th week, two summer files "Seed Players" started painting at the same time, but after the release, their trends were completely different. Mahua FunAge’s new work "The Super Family", which has attracted much attention since the official announcement, finally met the audience as scheduled. In the early stage of publicity, the film showed a certain amount of enthusiasm, and invited many "family members" to help out in various ways, so that "Super Family" easily led the single-day list on the first day of release. However, the Douban score of 4.1 was quickly reflected in the box office data: At the end of the week, The Super Family was quickly overtaken by The Gods Part I and the old film Three Wan Li in Chang ‘an, and finally ranked fourth in the weekly list with only 220 million yuan in three days.

The first part of Feng Shen, which was released one day in advance, staged a counter-attack drama again in the past weekend. From falling behind "The Super Family" on Friday to reaching the top for two consecutive days on the weekend, the box office of "Fengshen Part I" not only greatly increased from 58 million+to 129 million, but also the average number of people per day and the audience rating increased simultaneously, which once again confirmed the direct impact of word-of-mouth on the box office. This is also the third consecutive weekend in which a new film was staged in the summer file in 2023. With the help of these popular films, the cumulative box office in the summer file in 2023 also successfully exceeded 10 billion.

The protagonist of the last "counterattack", Chang ‘an Three Wan Li, successfully topped the weekly list in the 29th week by virtue of its strong reputation and cultural influence "sinking" into the youth group. Although it was runner-up in the weekend for two days, as an old film with three weeks of painting, the gap between it and "Feng Shen I" is almost only a millimeter, which also makes the cumulative box office of this film successfully break through 1.2 billion and become the runner-up in the box office of animated films in the summer of mainland film and television.

In addition to the above-mentioned domestic blockbusters, imported films have also set off a pink storm with high discussion, and the proportion of films has gradually climbed from 1% at the time of release to 8%, and it is predicted that the box office will gradually rise.

Week 30: Can a warm attack continue the "counterattack" drama?

The most anticipated film in the 30th week is Enthusiasm. Following "The Gods’ First Part", I will bring my second new summer movie. And his partner is the best match with the theme of street dance. In the past weekend, the film also officially opened the point-to-show mode. The inspirational theme and high-burning plot have also given many viewers a good evaluation. I wonder if the film can continue the momentum of the previous weeks and continue to stage a counter-attack drama?