How should the abstract tiger pounce score land？

The tiger pounce score is on fire.

From the national universities, ancient emperors and contemporary entrepreneurs, to the monsters in Plants vs Zombies, the famous lines in movies and TV shows, and the quality of shampoo, Tigers can be sharply evaluated, and even the immortals in China’s ancient fairy tales have become the targets of scoring.

Although scoring has long been an old thing in the sun, Hupu has really played a role in scoring, and it has also realized a wave of user diversion and platform-produced content output, so that Hupu has advanced from the "handling platform" in the external impression to the "being carried platform".

It is true that it is a good thing to go out of the circle, but in the face of today’s tiger pounce, we must also ask the last sentence. What about after going out of the circle? After all, in a strict sense, scoring can’t be counted as the mass-oriented content advantage of Tiger Puff against the current Internet community. It is more labeled as playing with stalks and whole life, and has nothing to do with hardcore.

Sharp comment on everything

Nowadays, the tiger pounce score is spreading to all areas that can be scored with lightning speed. If it is still within the scope of public cognition to rate the lines and skin of the role of League of Legends, the lineup of major teams in sports events over the years, the ancient emperors and contemporary entrepreneurs, and the hero of online novels, then some ratings on the tiger pounce are enough to make the outside world doubt the "mental state" of platform users.

For example, scoring zombies in Plants vs Zombies, scoring immortals in China’s ancient mythology, scoring props for film and television dramas, and scoring college life are somewhat abstract. In the scoring of "college life", lying in the dormitory, brushing mobile phones, holding class meetings, military training, and having meals in the canteen are all scored objects, and even playing Genshin Impact is also included in the scoring range. In the score of "Best props in film and television dramas", the objects to be scored are Italian cannons in Sword, pig’s foot noodles in The Knockout, the Bible in The Shawshank Redemption and so on.

Abstract color, to some extent, is a great kinetic energy for the widespread spread of the tiger’s jump score. In the "battlefield" where the Internet is racing against time to chase hot spots and new things, convention means that everything is good, while abstraction and fun correspond to the gathering and flow of sight. Behind everything can be sharply evaluated, it is the concrete embodiment and self-expression of the value standard of tiger pouncing on male main users, and the out-of-circle rating represents the spirit of "forgetting the road" widely spread in the contemporary Internet.

There are so many strange scoring types born in tiger flapping, which is closely related to the autonomy given to users by the platform. In the Tigers Scoring section, "Create Scoring" is placed at the top level, that is, users can freely create scoring within any rules, and at the same time, users can choose to add new scoring objects under the existing scoring system. This high degree of self-creation and co-creation is the source of the vitality of tiger pounce scoring.

Of course, the score with abstract color is not the whole of the tiger’s jump score. Nowadays, there are also many practical scoring types in the tiger’s jump score section, such as the scores related to facial cleanser, electronic products, drinks, APP, brands, postgraduate entrance examination teachers and so on. However, compared with several popular types such as movies, music, games and equipment, the overall proportion of practical scores is not high, which needs further development. Extensively speaking, if the subsequent tiger pounce score starts to be commercialized, this kind of score is also the most commercially valuable.

Tiger pounce scoring didn’t show the wild and abstract attitude when it was out of the circle today at the beginning. Around 2017, Tigers launched the post-match scoring system in traditional sports fields such as basketball and football, and copied it to other fields step by step, but the speed was relatively slow. For example, the film and television scoring system was launched in 2019 two years later, and the scoring system for e-sports players also belonged to the sports track was launched in 2022, with an interval of five years.

Compared with the Buddhism in the early years, Tigers now attach great importance to the scoring system. In addition to officially classifying it as an independent section like the special area, Hupu also gives a lot of traffic tilt to the score. For example, in the keyword search results in the station, the score is above the post, and even a separate area is opened for the score on the search results page. In addition, Tigers have recently added the word score to the new APP icon, so it is not difficult to see the importance of the platform.

Nowadays, the tiger pounce score is in the stage of going to the outside world in both directions. Recently, the official micro-post of "Legend of Wulin" said, "Let me see who has experienced 80,000 people’s scoring and can get a perfect score of 10 points. It turned out to be myself!" Whether the film and television rating is concerned and quoted by the official drama series, or the college rating is concerned by the official media and a group of college students, it is a positive signal. However, it is still unknown whether this craze for going out of the circle is sustainable.

Standard sinking

The word "scoring" has always been highly linked with seriousness, and we can look at the scoring systems established by major Internet platforms, such as douban, cat’s eye and lighthouse in the film field. Barley score in performance market; TapTap score in the game field; The bilibili score in the animation field is in the serious category, which is far from the whole activity and play. In contrast, the tiger-pounce score more dispels the seriousness of the score itself, and also realizes the sinking and high entertainment of the evaluation standard.

Judging from the two most popular scoring systems in the past period, the scoring of national colleges and universities greatly weakened the academic nature of the evaluation from the perspective of student groups. Jingdezhen Ceramic University scored "the best principal", Peking University scored "humanistic care" and "freedom and romance", Tsinghua University was teased "if you don’t get it", and some people gave Harbin Institute of Technology full marks because of the top accommodation environment and the hot comments from Toyota University of Technology.

Most of the scoring standards are not consistent with the traditional model of college value evaluation, so the whole scoring system is in the middle of a certain reference and seeking pleasure. Regardless of whether the score is objective or not, the sinking of the evaluation criteria and the lowering of the threshold of opinion expression brought about by the de-seriousness are indeed the key to attracting millions of people to participate in the national college score. From the online discussion, many people recently downloaded the tiger pounce just to score their colleges.

If playing with stalks and being serious coexist in the national college scores, playing with stalks will occupy an overwhelming advantage in the scores of players in League of Legends, another big circle. For example, after the match between WBG and BLG team in the quarter-finals, the most remarkable thing about the tiger pounce was the evolutionary scoring map of Li Yuanhao, a single player in WBG, "from earthworm to decepticon", which is also the concrete embodiment of the tiger pounce scoring system and actually a stalk-building movement.

A simple small picture with a succinct witty and spicy comment makes the pictures and texts with reduced communication efficiency in the short video era also have the advantage of viral communication. As a result, the scores of national colleges and universities and the World Championship of League of Legends professional players have also been quickly transported to communities such as Weibo, Tik Tok and Zhihu. The content flow after the second handling can’t be called explosion, but it can’t be underestimated. For example, the video playback volume of related handling content in bilibili is mostly in the hundreds of thousands.

At present, the out-of-circle scoring system has brought at least three values to Tigers, one is the drainage of new users, the other is the improvement of platform image, and the third is the reverse output of platform content, among which the drainage of new users needs no more discussion, and the focus is still on the latter two. In recent years, Tigers have received many negative comments on other Internet platforms, such as "bad atmosphere" and "attracting more wars". These two points were even as famous as NGA forum. Now, the fun and entertainment of Tigers’ rating let the outside world see the other side of Tigers’ performance.

Looking at the reverse output of content, before the score is out of the circle, the performance of Tigers on content output is relatively weak. Whether in the core sports section or in other generalized entertainment sections, handling content accounts for a large proportion. The only difference is that there are relatively few "input content" in the sports section. Lack of self-produced content output and long-term passive input will inevitably lead to the gradual weakening and internalization of platform influence and rootlessness of content.

However, at best, the scoring only improves the two dilemmas of tiger pounce to a certain extent, and cannot solve the root causes, because it involves deep-rooted problems accumulated in the platform’s years of operation, which are not only related to internal reasons, but also affected by the wave of Internet development. In a word, scoring a circle is really a "splash of wealth", but few people dare to guarantee whether the tiger pounce has the ability to catch it.

Where is the traffic?

Although it has been about twenty years, the peak of Tianya is still frequently missed. At that time, Tianya was the most hardcore forum in China, and there was not even one. A large number of great gods gathered on the platform, such as Caishen Ning, the bright moon, Muye Zhang and Gao Ming, made mutual achievements with Tianya and jointly created the golden age of the platform. Later, Tianya missed the wave of mobile internet, and the community ecology became more and more turbid, and finally embarked on a downhill road that was difficult to turn back.

The development track of Baidu Post Bar is exactly the same as Tianya. After the great god supporting the output of community hard-core content has gone away, the quality of platform content has declined year by year, leaving only one place to dispute, and now the tiger pounce seems to have reached this threshold. If around 2018, the dry goods analysis posts about events, players, tactics, etc. still occupy the mainstream position in the tiger-flapping sports section, then now the tiger-flapping sports section has undoubtedly become more emotional, and the confrontation and debate among major fan groups has become a new mainstream.

In the NBA games in recent years, if the Warriors lose, the gold content of the Warriors’ Western Conference in 2018 will be questioned, and the fans of the Warriors will be tried together. Of course, this is not only a portrayal of the Warriors’ first team. In addition to traditional events, the same is true of the public opinion of e-sports events in the tiger pounce. After the WBG team lost the finals this year, the gold content of the team’s last single in the IG team in 2018 was questioned.

It is true that it is normal for sports events to worship the winner’s narrative, and it is "winning and losing". However, the wanton spread of partisan intolerance and emotional venting in the Tigers Sports section has caused many users to choose to uninstall Tigers after the team loses the game. Community ethos, though intangible, is always related to the direction and quality of content.

Objectively speaking, this is also influenced by the changes in the big environment. No matter traditional sports events or e-sports events, there is a commonality in the development of the past few years, that is, the professional dilution and intensification of contradictions brought about by the generalization of fan groups, which is superimposed with the generalization of tiger-flapping users, which has jointly caused today’s situation. Any platform will encounter a series of problems brought about by the change of user groups in the development process. At this time, the test is the operation and management ability of the platform, and the performance of Tigers in this respect in the past few years is not ideal.

This is also the reason why the tiger pounce may not be able to catch the score, although it is "the wealth of splashing the sky". Scoring does bring traffic and content output, but strictly speaking, it can’t be called the content advantage of the tiger’s face to the public. Compared with today’s mainstream communities, Zhihu’s advantage lies in high-quality long article analysis, bilibili’s advantage lies in a large number of content creators trained in the field of medium and long videos, and Xiaohongshu’s advantage lies in its raiders’ value of no meal replacement on the whole network.

Some people may say that the vertical sports community is the characteristic advantage of Tigers, and in addition to the sports section, Tigers have also made great efforts in the generalized sections such as movies and history in recent years. However, the vertical community is only a track advantage rather than a content advantage. If you want to see the relevant content of sports events, there are many high-quality content outputs in Zhihu’s Q&A, Weibo’s remarks and topics, and bilibili’s comment area. Compared with the sports section, the current traffic performance of other generalized sections of Tigers is relatively low.

These root problems are far from being solved by scoring. Moreover, the subsequent development of the tiger pounce scoring system also needs long-term observation. Among the professional scores, the sports score is indeed the commanding height of the tiger pounce, but the film and television score is different. After four years on the line, it is still tepid, and it is difficult to predict optimistically in the future. After all, after stepping out of the sports track, other professional scoring systems still need the content ecological support of the community.

As for the "online celebrity score" scored by national colleges and universities, it is necessary to put a question mark on whether the subsequent tiger pounce can be processed in a long-term and high-frequency manner. Even if the answer is positive, we will finally return to the question of "how to keep the traffic by irreplaceable hard-core content and platform value after the traffic".