The score was 8.8, and the box office exceeded 15 billion. What did it come from？
Special feature of 1905 film network Recently, a Japanese animated film exploded.
This theatrical animated film (hereinafter referred to as "Blade of the Ghost") has exceeded 15 billion yen (about 958 million yuan) at the box office two weeks after its release in Japan.
According to the data released by Aniplex, since the film was released in Japan on October 16th, as of November 1st, the cumulative box office was 15,799,365,450 yen, with a total of 11,891,254 people watching movies.
This box office achievement made Blade of the Ghost surpass last year’s annual box office champion in Japan (14.19 billion yen), and now it has surpassed (15.6 billion yen), becoming the 10th in the total box office list of Japanese film history.
Japanese media predicted that it would be a cinch to break (25.03 billion yen) at the box office with the current box office momentum. Some people even think that it will shake the first place in the total box office list of Japanese film history.
The popularity of this film even boosted Dongbao’s stock. Therefore, Dongbao Cinema has specially decided to relax the attendance limit of some cinemas from 50% to 100% as on weekends from Wednesday.
So, what is the magic of this "Infinite Train with the Blade of Ghost Extinction"? Why did it get such amazing box office results?
After that, the blood was full
The Blade of Ghost Extinction is a juvenile cartoon written by Japanese cartoonist Wu Yi Hu Shiqing. It was serialized in the Weekly Youth Jump of Jiyingshe from February 15, 2016 to May 11, 2020, and has now ended.
The sales volume of its singles once surpassed that of One Piece. As of September 17th this year, the cumulative circulation of its singles exceeded 100 million, and Blade of the Ghost became the only comic book that could compete with One Piece in sales volume in the past decade.
Do you think it is only popular in Japan?
In fact, it also has a very high popularity in China, with over 540 million animation dramas played on the platform, with a score as high as 9.8.
Even artists such as Yang Mi and Sunny are loyal fans of this cartoon.
Yang Mi once posted a "crocodile, no heart!" on social platforms. ! (Hot search spoilers have no heart! ) I’m so angry, and I’m accompanied by a progress chart about the 200th sentence I saw in Blade of the Ghost. And "crocodile" is the nickname of the author Wu Yi Hu Shiqing.
In fact, its popularity is entirely caused by the genes of Riman. In terms of genre, it is the same as classic juvenile comic books such as Naruto and One Piece, and belongs to juvenile fighting comics. This kind of cartoon is the most burning and bloody for the second-time teenager.
Especially when the story of Naruto ended and One Piece entered the countdown to the end, the appearance of Blade of the Ghost just made up for this vacancy in the Japanese market.
In 2016, when "The Blade of the Ghost" began to be serialized in "Weekly Youth Jump", the magazine was accompanied by a loud slogan — — "The Blade of Ghost Extinction Appears", a hot work that stirs up the juvenile comic book market has appeared.
The story line of Blade of the Ghost is not complicated, and it is still a routine in the traditional sense that the protagonist carries out revenge or adventure with a certain mission.
The story took place in Taisho period in Japan. It is said that after the sun went down, evil spirits ran rampant, eating people and drinking blood. The young Tanjiro went down to sell charcoal and stayed at the foot of the mountain, but his family was attacked by evil spirits, and his mother and four siblings were killed. Only his sister, Your Bean, although she became a ghost, retained human consciousness and reason.
In order to avenge his family and turn his sister back into a human being, Tanjiro endured the grief of family destruction and the tempering of spiritual growth. Under the guidance of various ways, he became a member of the "ghost killing team" and never stopped fighting with ghosts.
However, Blade of the Ghost is not full of blood in the traditional sense.
As the spiritual core of the work, "blood" is no longer the whole work. The author takes family as the main element and connects stories in series.
In fact, "The Blade of the Ghost" did not receive much popularity in the early days of comic and animation serials, but was questioned by many fans. But unexpectedly, the more the story develops, the more exciting it is, and it makes readers and viewers empathize with what happened to this family.
At the same time, the author’s delicate description of the characters makes everyone resonate with the characters with sincere feelings. Before you know it, many people are "into the pit".
At present, among the 26 TV animation episodes, the 19th episode "Vulcan" is called "a word to seal the gods".
Today, many people have made various discussions around this episode on Douban, and even called it "burning funds every second".
Exquisite production level
In addition to the story that can make the audience empathize, its exquisite fighting scenes have also become the key to the emergence of Blade of the Ghost.
This theatrical film, like the production team of Fanju, is an animation company ufotable from Japan. This company has long been a well-known production company in the animation circle, and has been affectionately called "UFO Club" by domestic Japanese fans.
In addition to The Blade of the Ghost, the audience’s familiar comic works such as Night of Destiny, Empty Realm, God Eater, and Dancing with the Sword all came from their hands.
As an animation production company, ufotable has the leading particle special effects technology, the comprehensive integration of 3D special effects and 2D special effects, and the unique photography style, all of which make its works easily recognized by the audience as "ufotable production".
And they also skillfully implanted these technologies into Blade of the Ghost, which also promoted the spread of various animation on the Internet.
Japanese writer Natsume Soseki has a word called "Taisho Romance", which is a ideological trend and cultural phenomenon used to influence the atmosphere of Taisho era in Japan. This means that the background of "Blade of the Ghost" has its unique charm and romance, and these elements are all reflected in the animation.
Blade of the Ghost Extinction applies local classical elements to the extreme. Japanese unique Ukiyo-e painting style injects a touch of aestheticism into the intense fighting. Coupled with the music of Yuki Kajiura and Zhui Minghao, it is even more layered and impactful.
Right time, right place and right people, explosion formula
The appearance of "The Blade of the Ghost" has made many China audiences feel the urge to "watch movies in revenge", and this movie has the same significance for Japanese audiences.
In this year’s global epidemic, most countries have no access to cinemas. When encountering good content, everyone is eager for a spiritual release. The Blade of the Ghost is rated as high as 4.13 points in Japan at present, and it is the most popular work among the films currently being shown.
Word-of-mouth communication has become the key to the sustained soaring box office, and it is believed by the Japanese media that the appearance of this work has saved the Japanese film industry and injected stimulants into the originally sluggish film market.
In Japan, almost all the streets and alleys are posters of "Blade of the Ghost", which echoes the title of "Infinite Train" and launches a theme joint route in conjunction with the Kyushu Shinkansen in Japan, successfully forming a wave of social events.
You can also buy "Yanzhu’s lunch box" at the designated site, which makes fans have the impulse to restore a "Yanzhu’s lunch box as soon as he gets on the train".
In addition, "Ghost Blade Extinction" follows the traditional product placement advertising method in Japanese animated films.
At the beginning of October, in Japan’s major convenience stores, from mineral water to instant noodles to other related lunches, almost all the packaging shells have its figure; Chain sushi restaurants also designed special sushi according to the image of the protagonist, imitated the appearance of the protagonist’s hair color and coat, and launched linkage products.
These brainwashing propaganda have made the popularity of Blade of the Ghost transcend the age group, which has caused a wave of watching movies and brought more box office possibilities.
It is reported that this "Ghost Blade" has been introduced by domestic companies, and if it goes well, it will soon start the domestic announcement.
I believe that this movie will take advantage of the popularity of overseas markets and the high reputation of the comic drama in China in the future, just like the animated films such as One Piece, Naruto, Detective Conan and Digital Baby, when it is released, it will cause a lot of discussion in circles, and then touch the emotional resonance of anime powder.