The Preschool Education Law of People’s Republic of China (PRC) shall come into force on June 1, 2025.The development of preschool education adheres to the government’s leadership, mainly organized by the government, and vigorously develops inclusive preschool education.The state establishes a funding system for preschool education,Conditional places gradually promote the implementation of free preschool education.. Kindergartens should scientifically implement conservation and education activities that conform to the laws of preschool children’s physical and mental development and age characteristics, and may not teach primary school courses.

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The adoption of the pre-school education law provides a strong legal guarantee for the universal, inclusive, safe and high-quality development of pre-school education

The revised Regulations on the Payment of Small and Medium-sized Enterprises shall come into force on June 1, 2025. The revised Regulations clearly state that,Organs, institutions and large enterprises shall not require small and medium-sized enterprises to accept unreasonable payment terms, methods, conditions and liabilities for breach of contract, and shall not default on the payment for goods, projects and services of small and medium-sized enterprises.. Organs and institutions purchasing goods, projects and services from small and medium-sized enterprises shall pay the money within 30 days from the date of delivery of the goods, projects and services; If there are other provisions in the contract, such provisions shall prevail, but the longest payment period shall not exceed 60 days.

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Guarantee the payment of small and medium-sized enterprises! The State Council’s order is coming!

On June 1, 2025, the "Decision of the State Council on Amending the Provisional Regulations on Express Delivery" came into effect, which filled the institutional gap in the management of express delivery packaging in China. A chapter is added to the revised "Regulations" as Chapter VI, which is entitled "Express Packaging", including Articles 37 to 45. explicitEncourage the establishment of packaging recycling facilities and equipment in express delivery business premises, enterprises and institutions, residential quarters and other appropriate places; Encourage enterprises engaged in express delivery business to guide users to reuse packaging materials through bonus points, delivery discounts and other means..

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Li Qiang signed the the State Council Order to promulgate the Decision of the State Council on Amending the Provisional Regulations on Express Delivery.

The National Internet Information Office and the Ministry of Public Security jointly promulgated the Measures for the Safety Management of Face Recognition Technology Application, which will come into force on June 1, 2025. The "Measures" stipulate the basic requirements and processing rules for the application of face recognition technology to process face information, the safety specifications for the application of face recognition technology, and the responsibilities of supervision and management. Among them, it is clear that there are other ways of non-face recognition technology to achieve the same goal or meet the same business requirements.Face recognition technology should not be used as the only verification method.. No organization or individual may mislead, cheat or coerce individuals to accept face recognition technology to verify their personal identity on the grounds of handling business and improving service quality.

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New regulations on the application of face recognition technology are introduced! It will take effect on June 1.

Six departments, including the National Health and Wellness Commission, jointly issued the Notice on Regulating the Management of Advance Payment in Public Medical Institutions, requiring public medical institutions to completely stop collecting advance payment for outpatients from March 31, 2025.Reduce the amount of advance payment for hospitalization from June 30, 2025.. The notice requires that public medical institutions should refer to the average hospitalization expenses and personal out-of-pocket expenses actually incurred by inpatients in the first three years of the same disease, and reasonably determine the amount of hospitalization advance payment, and the amount of hospitalization advance payment for medical insurance patients will be reduced to the average level of individual out-of-pocket payment in the same disease and protection category.

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Advance payment for hospitalization in public hospitals, health!

In order to further facilitate the exchange of Chinese and foreign personnel, China has decided to expand the scope of visa-free countries, from June 1, 2025 to May 31, 2026.Brazil, Argentina, Chile, Peru and Uruguay.Ordinary passport holders who come to China for business, sightseeing, visiting relatives and friends, exchange visits and transit for less than 30 days may be exempted from visas. Those who do not meet the visa-free conditions still need to complete their visas to China before entering the country.

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China has tried visa-free policies for these five countries.

On June 1, 2025, the revised Regulations on the Protection of New Plant Varieties in People’s Republic of China (PRC) came into force. The "Regulations" have improved the relevant systems from these aspects:One isIt is stipulated that new plant varieties that violate the law and endanger social public interests and ecological environment shall not be granted variety rights.The second isIt is stipulated that except for the loss of novelty in sales and promotion, if it is confirmed by the competent departments of agriculture, rural areas, forestry and grassland of the provincial people’s government that the fact has spread according to the planting area, and if the crop varieties have been approved or registered for more than 2 years without applying for the right to new plant varieties, it is deemed to have lost novelty.The third isStrengthen the management of the names of authorized varieties, increase the cases that may not be used for variety naming, and make it clear that the names of authorized varieties do not meet the naming requirements, and shall be ordered to change their names. If they refuse to change their names, the variety rights shall be declared invalid.

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Li Qiang signed the the State Council Order to promulgate the revised Regulations on the Protection of New Plant Varieties in People’s Republic of China (PRC).

The General Administration of Market Supervision issued the first industry standard for market supervision-Management Standard for Online Stores of Natural Persons, which came into effect on June 1, 2025. The "Management Specification" clarifies the requirements of online trading platform operators on the entry, operation, exit and data submission of natural person online shop platforms.The first is to unify the entry standards.. In the process of entry, according to the principle of minimum necessity, the scope of information collected by online trading platform operators when natural person online stores enter the platform is clarified to facilitate the market access of natural person online stores.The second is to unify operating rules.. In the operation link, the management requirements of online trading platform operators on the operation inspection, online store display, information publicity, consumer complaints, compliance management, rights relief and other aspects of natural person online stores are clarified, and natural person online stores are urged to operate according to laws and regulations.The third is the unified exit mechanism.. In the exit link, we will implement the statutory information disclosure requirements in detail and emphasize the protection of consumers’ legitimate rights and interests.The fourth is to unify the data submission standards.. Clarify the requirements of online trading platform operators for information record preservation of natural person online stores and the requirements for submitting data to market supervision departments, so as to lay a data foundation for intelligent supervision of online transactions.

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"Natural person online shop management standard" issued

The People’s Bank of China and other six departments jointly issued the Notice on Regulating Supply Chain Finance Business and Guiding Supply Chain Information Service Institutions to Serve SME Financing Better, which will take effect on June 15, 2025. The "Notice" requires that core enterprises in the supply chain pay the funds of SMEs in a timely manner, share the financing costs of the supply chain reasonably, and must not use their dominant position to default on the accounts of SMEs or improperly increase the accounts receivable of SMEs.It is clear that the payment term of accounts receivable in electronic certificate should be within 6 months in principle, and the longest is no more than 1 year.Encourage commercial banks to develop diversified supply chain financial models, and support supply chain enterprises, especially small and medium-sized enterprises, to carry out credit loans and pledge financing business based on movable property and rights such as orders, inventories and warehouse receipts.

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The relevant person in charge of the People’s Bank of China answered a reporter’s question on "Notice on Regulating Supply Chain Finance Business and Guiding Supply Chain Information Service Institutions to Serve SME Financing Better"

The Measures for the Promotion and Management of Catering Industry jointly revised and issued by the Ministry of Commerce and the National Development and Reform Commission will be implemented on June 15, 2025, and the original Measures for the Management of Catering Industry (Trial) will be abolished at the same time. The revision of the Measures highlights the promotion orientation.Increase the catering industry’s foreign exchange and cooperation, digital development, standard system revision, and cultivation of local specialty catering.And other encouraging provisions to guide the high-quality development of the catering industry. Strictly comply with the requirements of relevant laws and regulations, fromInternal management, reminders, feeding links, consumption scenariosClarify the anti-food waste requirements and encouraging measures of catering service operators, and optimize and adjust the relevant requirements of operation and management. At the same time, improve the responsibilities of relevant competent departments and the terms of law enforcement convergence, and increase relevant contents such as promoting industry development, stopping food waste and safe production.

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The Ministry of Commerce and the National Development and Reform Commission revised and promulgated the Measures for the Promotion and Management of Catering Industry.

On June 1, 2025, the "Measures for the Administration of Adopting International Standards" revised by the General Administration of Market Supervision came into effect. The main contents of the revision include:One isClarify the scope of the adopted international standards and the scope of the subject of adopting standards.The second isEstablish a tracking mechanism for the whole process of international standards.The third isClarify the requirements for the formulation cycle of national standards.The fourth isStrengthen the requirements of copyright policy.The fifth isImprove the supervision and error correction mechanism adopting international standards.

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It will be implemented on June 1! "Management Measures for Adopting International Standards" was promulgated

The national standard "Standard for Comprehensive Evaluation of Public Credit" (GB/T 45255-2025) jointly drafted by the National Center for Public Credit and Geospatial Information, China National Institute of Standardization and other units was implemented on June 1, 2025. This standard is based on the general principle, evaluation content, evaluation grade expression method and meaning, evaluation cycle, evaluation verification and evaluation application of public credit comprehensive evaluation.The technical requirements for comprehensive evaluation of public credit are stipulated.It provides reference for all regions and departments to promote the comprehensive evaluation and application of public credit, and is of great significance for accelerating the construction of a new credit-based supervision mechanism.

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The National Development and Reform Commission promotes the publication of the national standard "Standard for Comprehensive Evaluation of Public Credit"

On June 1st, 2025, the Measures for Meteorological Application and Service of Artificial Intelligence issued by China Meteorological Bureau and National Internet Information Office came into effect. The Measures takes "agile governance" as an important principle, respects the development law of artificial intelligence, and adheres to the legislative orientation of promoting innovation and governing according to law. "Measures" revolve aroundData Openness, Algorithm Model Development and Application Scenario EmpowermentAnd put forward specific policy support and promotion measures to strengthenArtificial intelligence and meteorological monitoring and early warning, forecasting and numerical forecastingDeep integration of applications in other fields, and construction of artificial intelligence meteorological application service scenarios. At the same time, it provides for the competent meteorological departments to participate in the development and governance of artificial intelligence application services in the international meteorological field.

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Measures for Meteorological Application Services of Artificial Intelligence released

CCTV News:Since the disaster occurred, the people’s army has actively supported local flood fighting and disaster relief. On August 7, more than 20,000 officers and men were dispatched to carry out rescue operations in Beijing, Hebei, Tianjin, Heilongjiang and Jilin.

According to the task deployment, more than 7,500 officers and men stuck to levees and repaired roads in Tianjin, loaded and transported more than 190,000 sandbags, reinforced levees of more than 4,100 meters, blocked 21 piping, and eliminated about 22,000 square meters for epidemic prevention; More than 2,700 officers and men searched and rescued more than 5,200 people in Shangzhi, Wuchang, Heilongjiang, Yushu, Lan Shu, Songyuan and other areas, reinforced more than 2,200 meters of levees, repaired 45 kilometers of roads, disinfected about 10,000 square meters of epidemic prevention, and transported 17 tons of materials; More than 10,000 officers and men continued to repair 75 kilometers of roads, transport 641 tons of materials, clean up 74,000 cubic meters of silt, eliminate about 910,000 square meters of epidemic prevention and treatment, and treat more than 380 people in Beijing Mentougou, Fangshan, Changping, Daxing and Zhuozhou, Laishui and Zhuolu waterlogged areas in Hebei.

Text | Lei Bao Duan Qing

Edit | Nur Hachi

A lot of animal IP have been fired this year. Among them, the capybara can be described as a well-deserved "top stream", and related videos and surrounding areas have already exploded the major social platforms in China.

In recent years, terms such as "lying flat", "anti-involution", "slow life" and "emotional stability" have become popular among young people. The capybara, a creature, has been warmly sought after by virtue of its "calm and absurd" mental state. It has an enviable "sense of relaxation" and can take it in stride no matter what happens. Birds, cats and dogs, turtles and even crocodiles can coexist harmoniously with it.

In addition, there are net stalks such as "Smith?" and "Rat, Mouse and Me", which bring fire to animals such as monkeys and mice, which are not popular. They are widely spread because they can represent the mental state of young people.

In the high-pressure and fast-paced life, many young people have become loyal followers of "Dolphin Gate", which has also attracted more and more brand attention, tapped the commercial value of these "spiritual idols", created animal IP-related surroundings, and attracted consumers to pay.

So, why did the "Dolphin Gate" rise? How does the animal IP derived from epidemic stalks evolve? What commercial realization attempts have the brand made?

How are the "Capibala" popular?

In the eyes of the elders, capybara, monkey and mouse, which are admired by young people, seem to be in a strange fire.

For capybara, at first, it was just a niche animal that would appear in popular science videos. Its earliest memory on the Internet can be traced back to 2010, when a video of a capybara bathing in an orange spread on Youtube. This video didn’t really make it a online celebrity, but slowly enriched its own "dolphin design" through popular science.

Until this year, a blogger moved the popular song "Capybara" from the internet to the Tik Tok platform, and cooperated with the video created by the capybara, which began to spread widely on the Internet. The related words of "dolphin gate" emerged, and "Capybara" became synonymous with capybara.

Subsequently, the official operation of Xiaohongshu launched the topic of "One Dolphin a Day" to lead young people to join the "Dolphin Gate"; More merchants began to collect peripheral design schemes and launch products in Xiaohongshu.

It can be said that the capybara is based on its cute appearance, catching young people by relying on "emotional stability" and "relaxation", and finally relying on platform traffic to officially push the heat to a climax and realize rapid commercialization.

The monkey "Malou" also originated from the popular terrier. During the Spring Festival in 2022, Guangxi merchants could not resist the voice of netizens urging the listing of sugar oranges, and they all said that "Moluo’s life is also life". As a result, the humble "Molou", which represents migrant workers and college students, has become a "substitute" for young people to oppose involution and vent their pressure.

"Mouse, mouse and me" originally came from the lines of netizens poking fun at celebrities, but what really made this stalk fire was the "mouse man" expression pack derived from it, which also released the emotions and pressure of "bottom workers".

It is not difficult to see that the animal IP born from these netted stems has gone through the process from cognition, identification to resonance among young people. So how can these animals be very popular, occupy the life circle of young people, and even attract them to pay willingly?

First of all, it is an alternative way for young people to express themselves. When people are too tired, young people begin to turn into "spiritual animals". Faced with the pressure of life, they express their sense of resistance by laughing at themselves, while expecting to accept everything emotionally and lay flat like a capybara, but retaining hope for life.

Secondly, this is the projection of young people’s anxiety under the "anti-involution" culture. Or cute or funny animals, with a unique sense of humor, resonate with young people’s inner anxiety and struggle.

At the same time, it is also an emotional outlet for young people. It can let them let go of their burdens, freely vent and export their emotions, reconcile with their own "ordinary", unload their decent camouflage, return to the most primitive animal instinct, and get a moment’s respite.

On this basis, as long as we grasp some characteristics of animals and combine the Internet traffic to amplify their emotional resonance with consumers, such as the "emotional stability" of capybara, the "humble" and "rotten" of Moluo, similar to the explosion of animal IP, it is actually completely possible to achieve re-engraving.

Why did "Capibala" evolve from net stalks to "real money"

After these animals’ IP is abstracted as the symbol of "spiritual stability" and "lying flat", people’s love for them is no longer limited to video, graphic and other creative forms, and the related willingness to pay is increasing day by day, and the surrounding business represented by "Capibala" is booming. Up to now, the number of views on the topic "around capybara" in Xiaohongshu has reached 10 million.

As a category with low threshold and mature supply chain, plush’s commercial value is first valued.

On the one hand, it can fully restore the plush feeling of animal IP itself, so that young people can meet with "spiritual idols" at a little cost; On the other hand, as a typical representative of the healing economy, plush toys have officially become a major category of the 100 billion-wave playing track, and the market of "plush +IP" is also accelerating.

The first to take this step is a new brand "Long live the velvet shop", and capybara is the second plush product of this brand. In August this year, Viva Velvet Store announced that it had joined the "Dolphin Gate" and provided a number of plush design schemes, which were developed and put into production in combination with the opinions and feedback of netizens.

Subsequently, Jellycat, a plush top-stream brand, and The Green Party, a domestic chain lifestyle brand, also launched capybara plush toys, which triggered a wave of buying by consumers.

From left to right, there are capybara plush toys from Long Live Furry Store, Jellycat and The Green Party.

The new tea brand that will "follow the fashion" most has also been launched, and a wave of effective marketing has been completed among young people.

Brands such as Starbucks, Ningji, and Yongpu Coffee have launched Capibala related products and surrounding areas; Xicha directly adopted the capybara "Almond" of Nanjing Hongshan Forest Zoo and made an unexpected linkage.

From left to right are the capybara products of Starbucks, Lemon Season, Yongpu Coffee and Xicha.

As mentioned above, it is not a case that this kind of animal IP has gone from fire to rapid commercialization. Penguins from Jellycat, sharks from IKEA, dogs with light IP lines from Korea, Loopy, etc. all use certain characteristics of animals to capture young people, and then drive consumption.

Combined with the case, it is not difficult to see that, first of all, there is still a lot of room for development of unpopular animal IP.

In addition to the common animal images such as cats, dogs, rabbits and bears, the introduction of IP of unpopular animals like capybara and beaver can bring freshness to consumers on the one hand; On the other hand, there are few products related to unpopular animals, and brands can seize the copyright opportunity to some extent by commercializing them.

Secondly, Internet popularity is a natural means to expand the voice volume of this kind of IP.

The threshold of the net stem can be very low, and the volume can also be small, even just a sentence and an expression pack. As long as it can help young people express themselves and vent their emotions, and meet consumers’ emotional needs and social needs, the net stem can have a "viral" diffusion ability.

Capibala emoticons created by users of Xiaohongshu

Then, the development of IP characteristics can build a new marketing model.

In the past, brands built IP and authorized cooperation, basically relying on the traffic between brands and IP to borrow from each other to improve exposure. However, under the background of the prevalence of healing economy, relying on IP’s own characteristics to quickly resonate and impress consumers and directly achieve effective customer acquisition is a breakthrough in IP marketing.

Finally, young people have a strong willingness to pay for emotional expression.

This phenomenon can be seen from capybara capybara, or Lei Bao’s previously reported Korean light IP, plush play and MBTI marketing. Under the general trend of consumption degradation, young people’s emotional consumption power is more prominent than before.

Generally speaking, behind this kind of IP destruction, IP is no longer just used as a simple image to ridicule and get cured, but more as a spiritual and cultural symbol and an identity symbol. "Capibala" is the symbol of "self" pursued by young people. On this basis, it can provide users with a sense of identity and belonging in line with their needs, which can further strengthen IP value and brand image.

The trend is always changing with each passing day. Compared with "catching up" with the trend, finding the fundamental logic behind the trend, understanding the real psychological needs of consumers, and then "creating" the trend is something that brands and IP licensees should do for a long time.